South Korea’s K-pop stars extending their reach as avatars in the metaverse

SEOUL – From debuting virtual idols to holding interactive concerts and creating digital content, South Korea’s entertainment companies have been quick to dive into the metaverse to help K-pop stars expand their reach beyond the physical world. Girl group Blackpink, for one, stormed into the metaverse platform ZEPETO as avatars first in mid-2020. The four-member […]