Sportradar Introduces iGaming Brand Playradar, Blending Sports Data Expertise with Casino Content for Global Operators

(AsiaGameHub) -   The new brand is set to connect sportsbook and casino experiences through its proprietary hybrid content. Press release.- Sportradar Group has announced today (March 24) the launch of Playradar, a specialized brand that will provide global operators with a fully integrated ecosystem for cross-vertical gaming experiences. This launch signifies the next phase in the evolution of Sportradar’s igaming business. To spearhead this expansion, Sportradar recently appointed Edo Haitin, formerly the CEO of Playtech Live, to lead its igaming division. Haitin brings over 20 years of experience in igaming operations, live casino development, and executive leadership, adding significant senior-level expertise to accelerate Sportradar’s growth in the igaming sector. Edo Haitin, EVP of igaming. Playradar will utilize Sportradar’s live and historical sports data, along with AV streams, and combine them with casino games to develop unique, proprietary hybrid products. These products will feature: A live 24/7 experience center – offering players a simultaneous game and live stream view on a single screen, merging sports viewing with gaming for enhanced engagement or real-money betting. This fosters a community where players can interact in real-time, sharing tips, game preferences, and reactions. Live & historical streaming sports/casino hybrid content – transforming real sporting events into interactive, event-driven gameplay by blending live and historical sports streams with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data. Premium igaming content – including virtual sports and a comprehensive selection of casino games, such as slots, table games, arcade, and crash games, all developed to the highest standards for an optimal player experience. Sportradar is uniquely positioned to scale its igaming business through its existing game studio, extensive sports data expertise, streaming capabilities, and global distribution network. The company's marketing, acquisition, and retention technologies are built on deep insights into player behavior across both betting and igaming verticals, strengthening Sportradar’s relationships with sportsbook and casino operators worldwide. Given that the majority of Sportradar’s clients already operate in both verticals, igaming presents a natural avenue for driving long-term monetization and lifetime value alongside its betting offerings. Playradar will operate exclusively in regulated markets, with responsible gaming and integrity principles integrated into all its products. Game releases are planned throughout 2026, with an initial rollout in the UK, North America, and Latin America. The full product range will encompass classic table games, arcade and slot games, as well as virtual sports. Carsten Koerl, founder and CEO of Sportradar, stated: “igaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-selling between the worlds of sport and casinos, helping operators increase player value and session length at a time when engagement and retention are crucial for operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, supported by a passionate and dedicated team.” Edo Haitin, EVP of igaming, added: “By combining our unparalleled experience in sports data and live streaming with a proven track record in product development, we aim to create hybrid content and gaming experiences that capitalize on the growing popularity of sports casino consumption. We are uniquely positioned to seamlessly integrate live and historical sports events, innovative gaming mechanics, and casino content, and we have the advantage of being able to distribute games to an already licensed operator portfolio. I am incredibly excited to further strengthen our igaming business through Playradar and to grow it into a leader in igaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Study: Australian women worried marketing and CSR campaigns have ‘normalised’ gambling

(AsiaGameHub) -   A recent online study of 525 Victorian women aged 18 to 40 has uncovered worrying trends in how modern gambling marketing in Australia is altering female attitudes towards betting. The research underscored how current promotional and public relations efforts have increased women's involvement in gambling while minimising its associated dangers. This qualitative online survey took place in Victoria, Australia, from 14 June to 1 July 2024. The participants, mostly residents of metropolitan Melbourne (76%) with an average age of 31, reported high recent gambling engagement, with 79% having placed a bet in the previous year. ‘It makes an addictive activity appear harmless’ Answers to open-ended questions revealed three main themes: gambling had been normalised; participation was strongly promoted; and players perceived less risk. Many women stated that modern marketing tactics have helped make gambling seem "normal" and socially acceptable for females. This is especially the case for campaigns using female celebrities or influencers, new betting options linked to entertainment, and sponsorships in women's sports. The survey reported that "Social media influencers were described as ‘relatable’ and ‘desirable’, and their involvement in gambling promotions was seen to make gambling seem glamorous and aspirational". Participants worried that framing bets as "fun", low-stakes, or tied to charity often concealed potential harms. Portraying gambling as "harmless" risked encouraging progression towards riskier behaviours and eventual financial loss. "I think there is a lot of harm in promoting gambling in this way for anyone," said one respondent. "It makes an addictive activity appear harmless." "They make it seem harmless and can become a light joke," said another participant. A large number of respondents felt gambling promotions appeared crafted to draw in new customers. This targeting was seen as particularly effective for younger women, by connecting betting products to their social lives and interests. Words like "encourage", "attract", and "tempt" were commonly used to describe this impact. Furthermore, by linking products to their hobbies, some women said it caused gambling to "feel normal". Some even suggested this normalisation could generate a "fear of missing out". ‘Pink-washing’ has its impact The study, conducted by researchers from Deakin University and Curtin University, pointed to player scepticism about gambling firms' use of gender-focused corporate social responsibility (CSR) campaigns. For instance, promotional ties to International Women’s Day or breast cancer awareness month were frequently viewed as strategic image management rather than authentic social contribution. Even while recognising these tactics as reputation-building, some women admitted they could unintentionally build trust in gambling brands, potentially making them more susceptible to marketing. A present-day study When designing the survey, the academics concentrated on the growing influence of social media marketing on platforms favoured by younger women, such as Instagram and TikTok. Australian data cited in the study indicated that annual gambling participation rates for women in Victoria are similar to men's, with around 50% gambling yearly and about a third doing so monthly. The authors noted similarities with sectors like alcohol and tobacco, where CSR and sponsorship have historically been used to burnish brand image and stall regulatory action. These worries reflect wider international trends. In Greece, authorities have recently acted to bolster protections for younger people against growing online betting harms, with a specific emphasis on curbing exposure to digital ads and promotional material. Likewise, recent German research connected a rise in gambling advertising to heightened risks for vulnerable players. The findings indicated that extensive promotional content helped normalise betting behaviour and deepen the involvement of at-risk individuals. What comes next? The researchers called for stronger regulatory steps, suggesting that limits should go beyond obvious gambling ads to include more subtle marketing forms. These encompassed influencer collaborations, novelty markets connected to popular culture, and CSR activities that act as indirect advertising. They also urged targeted public awareness initiatives to help women assess gambling promotions more critically and gain a clearer understanding of the related risks. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Pragmatic Play and Cactus Gaming Launch Smart Studio Across Brands

(AsiaGameHub) -   Pragmatic Play has enhanced its collaboration with Cactus Gaming by rolling out its Smart Studio solution across all of Cactus Gaming's brands. This move allows for completely tailored live casino settings and broadens the selection of region-specific games. Press release.- Pragmatic Play has deepened its connection with Cactus Gaming by integrating its advanced Smart Studio solution into their existing agreement, which is now active across all of the operator's brands. The Smart Studio provides adaptable customization and branding capabilities, utilizing sophisticated technology to grant operators full command over the design of the gaming environment, thereby delivering high-quality, personalized casino experiences. Featuring localized live casino staples like blackjack, roulette, and baccarat, Cactus Gaming is now equipped to offer its customers a wide array of top-tier live dealer games. This agreement signifies Pragmatic Play's most recent expansion of partnerships within Brazil's regulated market, a region characterized by its dynamism and rapid growth, where the demand for its leading content portfolio is steadily increasing. Victor Arias, VP of LatAm at ARRISE, commented: “The Smart Studio solution is experiencing significant adoption throughout Latin America, attributed to the adaptable environments and comprehensive customization it offers to operators. We are pleased to witness Pragmatic Play’s Smart Studio solution now active within Cactus Performance BR’s live casino offerings across the Brazilian regulated market, and we anticipate further solidifying an already robust collaboration.” Thiago Garrides, CEO at Cactus Gaming, stated: “Pragmatic Play’s offerings have been instrumental in our expansion in Brazil, helping us establish a solid market presence. With Smart Studio now operational, we are confident it will enable us to enhance our casino portfolio even more and provide our customers with the finest possible experiences.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Cardoso named new permanent leader of Brazil’s SPA

(AsiaGameHub) -   Daniele Cardoso has been named the new permanent head of Brazil's betting regulator, the Secretariat of Prizes and Bets (SPA), this week, following two months in an interim role. Cardoso's permanent appointment was revealed in a Monday post on X by Dario Durigan, who took over as Brazil's finance minister from Fernando Haddad last week. Cardoso joined the SPA in November 2024, initially serving as general coordinator for responsible gambling monitoring, before being appointed deputy secretary. Later, in late January, following Regis Dudena's departure, Cardoso was named interim head of the SPA. Dudena, who had led the SPA since February 2024, vacated the role to assume leadership of the Secretariat of Economic Reforms. Similar to Dudena, Cardoso has a legal background, holding a law degree from Feira de Santana University. Cardoso’s immediate priorities as SPA chief Following Dudena's departure, sources informed iGB that the permanent successor was anticipated to be either Cardoso or Fabio Macorin, the SPA's Undersecretary of Monitoring and Inspection. Nonetheless, Cardoso was the one who signed the SPA's 2026/27 regulatory agenda, which the agency unveiled in February. Executing the agenda's work is expected to be Cardoso's primary focus in her new permanent role, with the SPA aiming to enhance Brazil's licensing procedures and assist in combating the still-widespread black market. A new challenge to address is the recent entry of prediction market operator Kalshi into the Brazilian market, as the SPA has recently raised concerns about the presence of prediction markets. Following Kalshi's announcement of its launch in Brazil—its first market outside the US—the SPA stated that no Brazilian companies are authorized to provide prediction markets in the country. “The prediction market is included in the Secretariat's internal analysis agenda, with initial studies currently ongoing,” the SPA noted. It remains unclear whether prediction markets will fall under the SPA's jurisdiction or that of the Brazilian Securities and Exchange Commission. Another challenge comes in the form of increasing political pressure, with ongoing efforts to restrict the licensed fixed-odds betting sector. Earlier this month, Senator Eduardo Girão introduced a bill aiming to limit customer retention by prohibiting certain methods, including loyalty programs and cashback. Kyle GoldsmithKyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Play’n GO Announces Slot Game Hope Unleashed Fortune Rises

(AsiaGameHub) -   Play’n GO has introduced Hope Unleashed Fortune Rises, a new slot game rooted in the Pandora myth. The title includes a Magic Circle mechanic and marble-inspired visuals. Press release: Play’n GO has unveiled Hope Unleashed Fortune Rises, a myth-rich tale of temptation and consequence, where a forbidden lock clicks open and the room shifts instantly. Certain artefacts are meant to be appreciated from afar. This isn’t one of them. Hope Unleashed Fortune Rises focuses on an ancient box with a troublesome aura—ornate, demanding, and silently sure you’ll reach for it. Pandora sits at the story’s heart with the confidence of someone who never needed permission, guiding players through a changing mosaic of symbols that flicker like half-remembered warnings and incomplete promises. Instead of relying solely on spectacle, the game embraces an ongoing push and pull between restraint and curiosity. Sealed moments can crowd the reels, refusing to reveal their true nature until the very last second. When the Magic Circle surfaces, the tone shifts again—a pulse of inevitability suggesting the box has its own agenda. Through it all, stray Souls cling on, hinting something escaped long ago and another thing stayed behind for a reason. Visually, Hope Unleashed Fortune Rises frames the myth in marble halls and midnight-blue shadows, then cuts through it with a neon glow that makes the setting feel newly dangerous. Pandora’s presence is ever-watchful, while artefacts glint like contraband from a forbidden vault. The box itself remains the quiet centrepiece: a challenge, a dare, and a mirror held to the player’s curiosity. Magnus Wallentin, Games Ambassador at Play’n GO, said: “Pandora’s myth endures because it’s human—the need to know, the cost of knowing, and the stubborn spark that survives the fallout. Hope Unleashed Fortune Rises turns that tension into a story players can feel from the first moment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGP enhances iGaming Aggregator content by adding Gamzix games

(AsiaGameHub) -   iGP has incorporated Gamzix into its iGaming Aggregator, broadening operators' reach to more than 12,000 games via a unified, rapid API. The collaboration provides mobile-optimized games along with sophisticated tools for managing multiple brands, running promotions, and gaining live insights. Press release.- iGP has integrated Gamzix into its casino aggregator, iGaming Aggregator, further enhancing the content library accessible to operators on the platform. As a result of the integration, Gamzix games are now accessible to operators through iGaming Aggregator, which supplies over 12,000 games from top providers via a single API. Engineered to surpass conventional aggregation frameworks, the solution allows operators to go to market swiftly while retaining oversight via multi-brand administration, integrated promotional features, a native reporting system, and live data access. Jovana Popovic Canaki, CEO at iGP, said: “Operators are under continual pressure to expand more rapidly while keeping control over their brands, content, and player interaction. iGaming Aggregator tackles this by merging fast distribution with integrated tools and real-time oversight. The inclusion of Gamzix further bolsters the assortment of games we can offer our partners.” James Davies, head of commercial at Gamzix, added: “iGP’s emphasis on speed, control, and scalability is an ideal match for our own strategy for distribution and sustained success. We are thrilled to introduce our mobile-first, engagement-focused games to a wider network of partners through this partnership.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

EEGS Announces Second Installment of Its Webinar Series: Crypto in Gaming Takes Centre Stage

(AsiaGameHub) -   EEGS has revealed the second installment of its 2026 Webinar Series, titled “Crypto in Gaming: Regulation, Risk & Real Use Cases,” set for March 26 at 14:00 CET. Press release.- EEGS is moving forward with its 2026 Webinar Series with a second session concentrating on one of the industry's most discussed developments – the increasing use of cryptocurrency in gaming. The forthcoming webinar, “Crypto in Gaming: Regulation, Risk & Real Use Cases”, is scheduled for March 26 at 14:00 CET and will provide practical perspectives on cryptocurrency's evolution from a passing trend to a fundamental component. As the use of crypto expands rapidly in crypto casinos, blockchain platforms, and new gaming formats, operators and stakeholders are under growing pressure to grasp regulatory frameworks, mitigate risks, and deploy viable long-term plans. This webinar aims to provide substantive value by cutting through the hype and addressing: • Recent advancements in cryptocurrency regulation, covering stablecoins such as USDT and EURC • The practical application of these digital assets – looking past the superficial news • Crucial factors for incorporating cryptocurrency into gaming business models • Strategies for harmonizing innovation with compliance and effective risk control The event will be headed by Stoyan Atipov, founder of the PAN Blockchain Association and Composite Finance Institute, who brings direct experience in developing infrastructure for licensed crypto-financial entities in Europe and Asia. Emphasizing real-world usage, the webinar will deliver practical guidance for companies aiming to maintain a competitive edge in a fast-changing environment. Registration is currently available: https://us06web.zoom.us/webinar/register/WN_YfoflICWSUiPIZHGiEG2pw#/registration As an additional benefit, attendance is free, and every participant will be awarded a certificate of attendance. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SOFTSWISS to Lead Sports Betting Discussions at SiGMA South America 2026

(AsiaGameHub) -   This event will gather regulators, operators, and industry experts in São Paulo to address the core challenges facing Brazil’s betting market. Press release.— SOFTSWISS is poised to be a focal point at SiGMA South America on April 7, 2026, in São Paulo, Brazil. The B2B solutions provider will curate an exclusive expert session block titled SOFTSWISS Track: Sports Betting Strategy, Integrity & Speed, which will take place on the main ITAIM Stage between 14:15 and 16:55. With Brazil’s newly regulated betting market gearing up for its first major international event—the 2026 FIFA World Cup—the track will assemble leading regulators, legal specialists, and industry veterans to explore the strategies shaping the future of Latin America’s betting sector. The program kicks off with a high-profile Fireside Chat featuring Plínio Lemos Jorge, President of Brazil’s National Association of Games and Lotteries (ANJL), and Carla Dualib, SOFTSWISS’s Regional Business Development Manager (Latin America) and ANJL’s Communications Director. They will delve into the Brazilian market’s fast-paced expansion and the great responsibility associated with operating on such a large scale. The track then proceeds with three critical panels centered on the socio-economic and legal foundations of the betting industry: The Fan Economy: Industry leaders will explore how sports clubs and operators can turn fan enthusiasm into a strategic advantage via responsible engagement and ethical collaborations. Integrity on the Field: As the World Cup draws near, Caio Porto Ferreira (Federal Police/ STJD) and Carla Dualib will join other experts to discuss securing the legal market, protecting bettors, and upholding football’s integrity amid unprecedented betting activity. The closing session, Beyond the Screen, includes Dario Leiman, SOFTSWISS’s Head of Business Development (Latin America), and Natalia Nogues, CEO of ControlF5. The conversation will showcase how technology, interactivity, and cross-platform experiences are advancing to boost player retention and promote responsible gaming during major international sports events. Carla Dualib, SOFTSWISS’s Regional Business Development Manager (Latin America), states: “We’re not just organizing a session; we’re bringing together the industry’s sharpest minds to establish a gold standard for Brazil. In my dual capacity at SOFTSWISS and ANJL, my goal is to create a unified dialogue between technology, regulation, and sport. This track is an open call for all stakeholders—operators, authorities, and clubs—to move beyond surface-level talks and commit to the concrete strategies of integrity and agility that will safeguard our market’s future.” Attendees of SiGMA South America are encouraged to participate in the SOFTSWISS Track to gain practical insights into the strategies shaping the next phase of the Latin American betting market. After the sessions, delegates and partners are welcome to visit SOFTSWISS booths M80 & M85 to explore the SOFTSWISS Casino Platform, Game Aggregator, and Sportsbook. All these products have obtained Brazilian regulatory approval and are built to meet current compliance standards, enabling a safe and compliant entry into this rapidly growing market.  This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Digitain secures dual licences from Bulgaria’s gambling regulatory authority

(AsiaGameHub) -   Digitain has broadened its reach in regulated jurisdictions by securing both Importer and Manufacturer Licences within Bulgaria. Press release.- The acquisition of Manufacturer and Importer Licences in Bulgaria represents a major achievement for Digitain as it continues to grow its presence in regulated territories. This pair of licences allows Digitain to solidify its standing in Bulgaria by providing partners with an expanded, fully regulated portfolio. The Manufacturer Licence permits the company to supply its own certified, locally-adapted products, while the Importer Licence facilitates the distribution of certified third-party solutions, increasing the variety and adaptability of its services. Arshak Muradyan, group chief compliance officer, stated: “Obtaining these two Bulgarian licences is a vital move in reinforcing our footprint in regulated sectors. It enables us to provide our proprietary solutions alongside various certified third-party offerings, all while adhering to local regulations. This dual capacity ensures our partners have the tools to grow and operate securely in Bulgaria with a dependable, compliant product suite.” Through the acquisition of these licences, Digitain demonstrates its dedication to regulatory standards and partner-focused expansion, providing operators in Bulgaria with a full range of high-quality, compliant solutions. This milestone underscores Digitain’s strategy to increase its international reach while upholding top-tier certification standards and market flexibility. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SYNOT’s Super Link system launches in Bulgaria with Efbet partnership

(AsiaGameHub) -   SYNOT has introduced its Super Link jackpot system in Bulgaria through a collaboration with Efbet. The initial deployment features eight connected games on the popular Eclipse FL-32 cabinet. Press release.- SYNOT has announced the successful launch of its advanced jackpot system, SUPER LINK, in Bulgaria. The first installation has been rolled out in partnership with Efbet, the country’s leading gaming operator, marking another key milestone in SYNOT’s product expansion within the Bulgarian market. SUPER LINK stands as one of SYNOT’s most sophisticated progressive multigame jackpot systems. It delivers a premium gaming experience via a selection of 8 unique linked games, each offering popular features such as Linked Bonus and Pay to Win. The system has been installed on the Eclipse FL-32 cabinet, one of SYNOT’s most popular and widely used models across the global market, featuring 32″ Full HD screens, high-performing hardware components, and an ergonomic design that ensures maximum player comfort. Stanislav Stanev, international business development director of SYNOT, said: “I would like to extend special thanks to Marina Zaharieva and her team for their continued support and trust in SYNOT products. SYNOT Group will continue to deliver its best innovations across both land-based and online segments to meet the needs of its customers.” Efbet is Bulgaria’s largest gaming operator with over 35 years of experience in the gaming business. The company operates more than 60 gaming halls and casinos, sports bars, betting shops, and online casinos. The partnership highlights the strong and ongoing collaboration between the two companies. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Comtrade Gaming’s Steven Valentine: Multi-brand framework drives competition and sophistication in Brazil’s market

(AsiaGameHub) -   In preparation for SiGMA South America 2026, Steven Valentine, the Chief Commercial Officer of Comtrade Gaming, discussed the firm's expansion into Brazil and its advancements in artificial intelligence with Focus Gaming News. Exclusive interview.- With Brazil's regulated igaming market transitioning from potential to reality, the emphasis throughout Latin America is quickly moving toward operational performance, regulatory compliance, and enduring sustainability. Against this backdrop, Comtrade Gaming is establishing itself as more than just a new entrant, with the goal of assisting operators in managing the intricacies of an active regulatory system. During SiGMA South America 2026, Focus Gaming News interviewed Steven Valentine, chief commercial officer, regarding the practical challenges of Brazil's new regulatory system, the expanding significance of AI in managing players, and the ways multi-platform approaches are transforming the competitive landscape in the region. SiGMA South America 2026 occurs at a pivotal time for regulated market growth in Latin America. What are Comtrade Gaming’s primary goals for this year's event, and how would you describe the evolution of your role in the Brazilian market since regulations were implemented? SiGMA South America is happening at a critical juncture as Brazil's market has moved from a theoretical opportunity to practical implementation. At Comtrade Gaming, our priority is on expansion — we are already operational, certified, and providing support to operators within the regulated framework. The discussion now centers on efficiency, adherence to rules, and sustained reliability. Our role has logically progressed from initial market penetration to aiding operators in refining their operations and expanding within a fully regulated environment. “SiGMA South America comes at a key moment where Brazil has shifted from opportunity to execution.” Steven Valentine, chief commercial officer at Comtrade Gaming. Following the achievement of GLI certification and the integration of Brazilian clients, what are the most significant operational or technical difficulties operators are currently encountering, and how does your platform assist them in managing this new regulatory framework? The primary difficulty is not achieving certification, but rather functioning daily within a dynamic and changing regulatory structure. Operators are managing obligations for real-time reporting, local system integrations, and ensuring consistent performance as regulatory demands keep evolving. Our platform is built to manage this complexity. We employ a modular approach that enables operators to adjust swiftly, and we act as a collaborative partner in understanding regulation, not merely as a technology supplier. Your company has made significant investments in AI-powered tools for analyzing player behavior and making predictions. How are these solutions advancing in 2026, and what concrete benefits are they delivering for player lifetime value and operator efficiency? AI is now fundamental to how operators manage the balance between expansion and oversight. Our current emphasis is on predictive tools that work in real-time — assessing a player's value, risk of leaving, and behavioral trends while they are still engaged. The outcomes are measurable: enhanced player lifetime value, more effective bonus allocation, improved profit management, and more robust tools for promoting responsible gambling. Brazil's licensing model, which allows for multiple brands, has fostered intense competition. What is your outlook on the multi-platform trend for 2026, and what qualities make Comtrade Gaming a durable partner instead of a temporary fix? Brazil's multi-brand framework is fostering a market that is both more competitive and advanced. Operators are more frequently turning to multi-platform tactics to distinguish their offerings and maintain adaptability. Comtrade Gaming's function is to provide that adaptability — facilitating integration, growth capacity, and ongoing development. This is what establishes us as a strategic ally, not a temporary provider. “Operators are increasingly adopting multi-platform strategies to differentiate and stay flexible.” Steven Valentine, chief commercial officer at Comtrade Gaming. You have repeatedly stressed the value of having a local presence, such as assembling a technical team that speaks Portuguese. How has this commitment to localizing your operations resulted in a stronger market position and improved client loyalty in the region? I consider it an essential requirement rather than a simple advantage; forming substantial partnerships is not feasible without a team that can communicate in the local language. Looking forward to the coming 12–18 months, what key achievements, be they in partnerships, product development, or regional growth, will characterize Comtrade Gaming’s subsequent growth stage in the Americas? In the next 12–18 months, our attention is on effective implementation and manageable growth. This involves enlarging our presence in Brazil, maintaining our investment in AI and product development, and pursuing careful expansion in other Latin American markets as their regulatory landscapes mature. The goal is straightforward: to cement our status as a reliable, long-term partner within regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Malta Gaming Authority Dismisses Criminal Activity Allegations After ‘Unacceptable’ Hack

(AsiaGameHub) -   A German researcher alleges that material exposing unlawful conduct was discovered following a hack of the MGA. Germany.- The Malta Gaming Authority has dismissed allegations of criminal activity made by a researcher who says she infiltrated its systems. In a Friday (March 20) statement, the MGA labelled the hack as “unacceptable and incompatible with lawful engagement with public institutions and established governance frameworks,” also dismissing the unspecified claims as “unsubstantiated”. The regulator had previously released a statement acknowledging a security breach in one of its systems. Without giving specifics, it confirmed it had activated internal response protocols for an incident it was handling “with the utmost seriousness”. A German security researcher subsequently took credit for breaching the gambling regulator's systems. Lilith Wittmann, who identifies as an ethical hacker, stated on social media that she accessed records including operator compliance files and player data, along with material she alleges connects the MGA to organized crime within Malta's gambling sector. On Twitter, she posted: “Yes, we will expose the organised crime enablement schemes you created while presenting yourselves as a ‘legitimate public service’.” She further cautioned that any law enforcement action in Malta would “trigger the immediate release of my entire archive of igaming-related data“. “I am certain that the information obtained is so valuable for the public discourse that obtaining it will one day, in the not-too-distant future, be seen as a justified necessity,” she added. Dear Malta Gaming Authority,Yes, I hacked you, and the data obtained has been shared with media partners, authorities,….And yes, we will expose the organized crime enablement schemes you created while presenting yourselves as a “legitimate public service”. pic.twitter.com/Z7EqRnNbCk— Lilith Wittmann (@LilithWittmann) March 20, 2026 The MGA stated in its Friday response: “The Malta Gaming Authority (MGA) is aware of public statements made by an individual claiming responsibility for unauthorised access to one of the Authority’s systems and making a series of allegations and threats in that context. The MGA condemns any unauthorised access to its systems and any extraction, handling or dissemination of data obtained through such activity. Such conduct is unacceptable and incompatible with lawful engagement with public institutions and established governance frameworks. “The Authority operates within a robust legal and regulatory framework and carries out its statutory functions with integrity, independence and accountability. Allegations made in the context of unauthorised system access are unsubstantiated and do not undermine the MGA’s role as a regulator committed to transparency, due process and the rule of law. “For more than two decades, the MGA has operated within established legal and governance frameworks, and will continue to do so. Ensuring that the Authority’s work, and the industry it regulates, operate with integrity and accountability is paramount.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

UK gambling levy implementation draws criticism

(AsiaGameHub) -   The Gambling Lived Experience Network (GLEN) has voiced apprehension following the initial prevention funding allocations in England. UK.- The allocation of funds from the new UK gambling levy is already generating discussion. The Gambling Lived Experience Network (GLEN) reports that the initial prevention funding distributions in England have caused disquiet among voluntary, community, and social enterprise organisations. The funding, overseen by the Office for Health Improvement and Disparities (OHID), was announced to applicants only 13 days prior to the commencement of the new funding cycle. While this disclosure offers certainty for certain charities, it has compelled others to confront tough decisions regarding their operational continuity or the closure of services, according to GLEN. Stakeholders contend that the problem extends beyond who secured funding, encompassing also the timing and framework of the process, which allows minimal scope for transition planning, especially for entities assisting vulnerable populations. The gambling levy is projected to yield approximately £100m annually. The Gambling Commission commenced collecting these funds in September 2025 as directed by the government. This system aims to offer stable, long-term funding for prevention, treatment, and research, superseding the prior arrangement of voluntary donations, where GambleAware managed fund distribution. Nevertheless, GLEN cautions that failing to maintain current capacity could lead to the appearance of gaps in provision. Apprehensions have also surfaced regarding whether funding determinations align with actual demand, alongside questions about the preparedness of government agencies responsible for implementation. GLEN proposed that the competitive funding model was “needlessly reckless,” cautioning that commissioning choices made without a clear understanding of present requirements risk eradicating services that might subsequently become vital. The group emphasized that numerous small, specialist charities depend wholly on gambling harm funding. “Any reduction in funding for gambling harm prevention efforts will probably present an existential threat to their ongoing viability. Once removed from the system, they will probably remain lost,” it cautioned. It further critiqued government scoring mechanisms that prioritize single regional providers, putting smaller organisations at a disadvantage. GLEN Network Developer Mark Conway posted on LinkedIn: “Calculators will have been operating excessively, and perhaps hitting walls repeatedly. Those letters already drafted and addressed to staff who are now financially unsustainable will very unwillingly be prepared for dispatch.” OHID, a division of the Department of Health and Social Care, possesses limited previous engagement with gambling harms. NHS England, tasked with gambling treatment, is itself undergoing significant reorganization, with stakeholders observing an absence of clarity surrounding its funding determinations. Regarding the research aspect of gambling levy funding, UK Research and Innovation (UKRI) is progressing with plans to institute its Gambling Research Programme and has initiated recruitment for a department head to spearhead the endeavour. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

The Michigan Gaming Control Board makes an update to the responsible gaming site

(AsiaGameHub) -   The regulator's platform now includes supplementary tools, learning materials, and aid resources. US.- The Michigan Gaming Control Board (MGCB) has unveiled a revamped website timed for Problem Gambling Awareness Month. The refreshed Don’t Regret the Bet portal offers additional tools, educational content and support resources. Fresh sections concentrate on identifying problem gambling warning signs, comprehending risk elements, obtaining confidential assistance programs, and aiding family members. Youth receive heightened attention. MGCB owns and operates Don’t Regret the Bet, which was developed to boost responsible gaming consciousness and facilitate support access. The site supplies statistics, preventive instruments, discussion guides, and direct pathways to confidential aid, including the Michigan Problem Gambling Helpline. “This website overhaul illustrates the Board's sustained dedication to community education and consumer safety as wagering opportunities increase throughout Michigan,” the regulator noted. Henry Williams, MGCB executive director, commented: “Responsible gaming originates with consciousness and availability of dependable data. By broadening our site, we're simplifying the process for Michiganders to grasp gambling-related hazards and obtain assistance when necessary.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

The Coushatta Casino Resort is set to open a new tower hotel

(AsiaGameHub) -   The eight-story addition will bring 204 guest rooms and 100 high-end suites to the resort. United States – The Coushatta Tribe of Louisiana has revealed that the Coushatta Casino Resort in Kinder, Louisiana, will open a new tower hotel this May. This eight-story extension will add 204 guest rooms and 100 luxury suites, pushing the total guest room capacity to 1,000. The tower will be directly linked to the existing resort. Tribal leaders, resort executives, and development partners will take part in an opening celebration, joined by representatives from TBE Architects, Yates Construction, and The Wenaha Group—who collaborated on the tower’s design and construction. Coushatta Casino Resort boasts nearly 2,000 slot machines and table games, plus live poker, bingo, and sports betting options. The property includes three hotels, entertainment venues, and a golf course. Nate Tanner, general manager of Coushatta Casino Resort, said: “This expansion reflects our ongoing vision and long-term investment in Coushatta Casino Resort’s future. For over three decades, Coushatta has served as an economic engine for our region. This new hotel tower strengthens our ability to welcome more guests, create new jobs, and enhance the overall resort experience for years to come.” Coushatta Casino Resort recently appointed Tanya Duhon as chief financial officer (CFO). She previously served as interim CFO. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Blue One Casino in South Korea, previously known as Jeju Sun, to promote ‘stay-oriented tourism’

(AsiaGameHub) -   CSA Cosmic, a South Korean cosmetics company that is set to become the majority shareholder of Blue One Casino on Jeju Island, aims to attract more VIP visitors through luxury offerings that merge beauty and leisure. The company, which is listed on KOSDAQ and headquartered in Seoul, produces cosmetics and building materials. It plans to invest KRW3.5 billion ($2.36 million) in Blue One, which operated as Jeju Sun under its previous owner, Philippines-based Bloomberry Resorts Corp. The venue reopened under its new name on March 16. Of the total investment, KRW1.3 billion will be used to buy convertible bonds, while KRW2.2 billion will be provided as cash loans. Through a debt-to-equity conversion, the loan will be transformed into shares, establishing CSA as Blue One's biggest shareholder. Blue One intends to separate its hotel and casino operations into distinct entities, with CSA Cosmic taking over the casino business. "Our involvement in this casino operation represents not merely an external expansion, but rather establishing a foundational platform for structural growth that integrates beauty and leisure," CSA Cosmic stated. The company committed to "boosting shareholder value by optimizing the synergies between our current brand transformation and new ventures." According to Chosun Biz, CSA Cosmic will launch a visitor package that merges "K-beauty experiences" with "exclusive VIP tourism services" targeting international clientele. Can Blue One succeed where Bloomberry failed? KH Holdings, Blue One's parent company, purchased the former Jeju Sun property from Bloomberry Resorts earlier this month. The acquisition cost KRW7 billion, with a remaining payment of KRW3 billion scheduled for February 2027. The transaction signaled Bloomberry's departure from South Korea's casino sector, though the company retains leases on the gaming areas and continues managing the hotel and food and beverage facilities. Bloomberry initially bought Jeju Sun (then called THE Hotel Vegas) in 2015. Enrique Razon, Chairman and CEO of Bloomberry, later acknowledged that the purchase was a mistake, citing South Korea's strict prohibition on gambling by local residents. Kangwon Land, located in the remote Gangwon Province, remains the sole casino accessible to South Korean nationals. "When local residents are barred from gambling, you cannot develop a genuine property or a true resort," Razon commented in 2020. "The operation will always remain small, essentially a niche business, and will likely struggle to expand." Bloomberry Resorts chief Enrique Razon Jr. has blamed the former Jeju Sun casino's poor performance in South Korea on restrictions against local gambling. Kangwon Land, shown above in a mountainous former mining area, is the only venue where South Koreans are permitted to gamble. During the first half of 2025, Jeju Sun posted gross gaming revenue of PHP6.2 million, representing a decline of PHP45.1 million compared to the same timeframe in 2024. The hotel and food and beverage divisions produced revenue of PHP183.3 million in the first six months of 2025, marking a modest 1.1 percent rise. KH Holdings aims to improve on these results. The company has noted a transformation in tourism expenditure trends, moving away from "shopping-focused trips" toward "experience and entertainment-driven travel." Blue One will "advocate for a stay-centric tourism approach by persuading overseas guests to extend their visits and raise individual spending," according to the company. The casino will concentrate on table games to achieve "consistent revenue expansion and financial success" within the high-end market. Marjorie PrestonMarjorie started her career in the gaming industry in 2007 and has specialized in Asian gaming markets since 2020. In her personal time, she contributes articles on travel and cinema and is a drummer. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Isle of Man gambling regulator seeks feedback on proposals to levy penalties on essential personnel at operators

(AsiaGameHub) -   This proposed change would hold individual employees of gambling operators accountable for violations related to anti-money laundering (AML) or know-your-customer (KYC) regulations. The Isle of Man Gambling Supervision Commission (GSC) in the UK has initiated a consultation period for the proposed Gambling Legislation (Amendment) Bill 2025. These reforms aim to increase the responsibility placed on individuals within gambling operations, potentially leading to direct personal fines for managers and key personnel who fail to adhere to anti-money laundering (AML) or know-your-customer (KYC) requirements. The initiative seeks to expand the scope of civil penalties to encompass employees, not just licensed operators. Sanctions could be applied in cases where breaches occur due to "consent, connivance, or simple negligence." This new framework will subject gaming operators' directors, compliance officers, and senior executives to greater scrutiny, as their day-to-day decisions significantly influence anti-money laundering and counter-terrorist financing measures. The regulator is soliciting feedback from the industry before finalizing these amendments. Submissions will be accepted until May 25, and an online question-and-answer session is scheduled to provide stakeholders with an opportunity to voice concerns and discuss the implications of personal liability. These developments follow a £200,000 fine imposed by the GSC on Shelgeyr Limited, the owner of Maverick Games, in February. The fine was a result of identified significant deficiencies in customer due diligence, enhanced due diligence, and account monitoring. Officials indicated that these shortcomings pointed to systemic issues rather than isolated errors, underscoring the necessity for more robust compliance mechanisms. Concurrently, the GSC has intensified its assessment of money laundering risks within the Isle of Man's gambling sector. Its most recent National Risk Assessment highlights persistent concerns regarding Southeast Asian criminal networks, in addition to other global challenges. The regulator has determined that the Isle of Man's gambling industry as a whole now presents a "medium high" risk for money laundering, an increase from "medium" five years ago. Online gambling has been categorized similarly. This report comes after the GSC's assessment last year, which classified gambling as a medium-low risk for terrorist financing in its inaugural standalone Terrorist Financing National Risk Assessment (TFNRA). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Robson Silveira of Sportradar says the company left SAGSE with a stronger commitment to further innovate and expand its streaming offerings

(AsiaGameHub) -   Robson Silveira, Sportradar's senior sales executive for Streaming, offered his perspective on the firm's involvement in the Buenos Aires event. Exclusive interview.- Sportradar took part in this month's SAGSE Buenos Aires. The company's involvement in the Latin American gaming industry gathering was highly positive, particularly regarding its streaming offerings. Robson Silveira, Sportradar's senior sales executive for streaming, provided his post-expo reflections, explaining the significance of attending such events. He also detailed the key subjects covered during the conference. How would you evaluate Sportradar’s participation at SAGSE Buenos Aires? Our involvement in SAGSE Buenos Aires was highly successful, most notably from the standpoint of our streaming solutions. The occasion underscored the energy of the Latin American gaming sector and its rising demand for novel fan engagement technology. We engaged in substantial conversations about how our state-of-the-art streaming services are emerging as a vital competitive advantage for operators aiming to attract viewers and foster deeper interaction. Attending enabled us to engage directly with partners, demonstrating how our full streaming suite allows them to offer genuinely engaging and dynamic betting experiences. Why is it important for Sportradar to be present at events like SAGSE Buenos Aires? Gatherings such as SAGSE are vital for our company. They go beyond mere visibility; they are about active participation and steering the dialogue on the industry's future, especially in domains like live content and streaming. For Sportradar, it represents a priceless chance to both grasp the changing requirements of the Latin American market – particularly related to fan engagement and immersive betting – and to demonstrate how our sophisticated streaming technology directly meets and even foresees these needs. Our goal is to establish the standard for how premium, low-latency streaming, when flawlessly combined with our unmatched data, is reshaping the betting environment throughout the region. “Our presence allowed us to connect directly with partners, showcasing how our comprehensive streaming portfolio empowers them to deliver truly immersive and dynamic betting experiences.” Robson Silveira, Sportradar senior sales executive, streaming. What were the main topics discussed during the event? Conversations at SAGSE were energetic, focusing on the development of regulated markets and the essential part played by technology, data, and innovation in fostering sustainable expansion. A key, prevailing topic was the rapid rise and strategic value of high-quality streaming in enhancing fan engagement and creating deeply immersive betting experiences. Operators are actively looking for ways to stand out, and the fluid combination of premium live content – enabled by Sportradar's powerful streaming solutions – with our exceptional real-time data was broadly acknowledged as the premier method for increasing both engagement and customer loyalty. We successfully emphasized how Sportradar's complete streaming infrastructure, from securing content to advanced distribution and smooth integration, directly helps operators to take advantage of this significant trend. Additionally, the dialogue also covered using data-led approaches for better operational efficiency, a field where our extensive services, including sophisticated streaming analytics, deliver considerable benefits. What key takeaways did Sportradar bring from the event? Aside from the increasing sophistication of the Latin American market and the precious in-person exchanges, a foremost insight was the clear need for premium, dependable, and thoroughly integrated streaming services. The sector evidently views streaming not merely as a supplementary feature, but as a fundamental element for future expansion and customer loyalty in this area. “The discussions at SAGSE were very dynamic, orbiting around the maturation of regulated markets and the critical role of technology, data, and innovation in driving sustainable growth.” Robson Silveira, Sportradar senior sales executive, streaming. SAGSE strengthened our belief that Sportradar is uniquely equipped to satisfy and surpass this demand, providing an extensive range of streaming products that not only significantly improve the betting experience but also grant operators a major competitive benefit. We departed SAGSE with a renewed and stronger dedication to continue innovating and broadening our streaming services, guaranteeing we keep enabling our partners to succeed in this fast-changing and intensely competitive market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

EGT Digital to present key innovations at BiS SiGMA Americas 2026

(AsiaGameHub) -   The firm will display its newest slot game launches, including Panda Ventura, alongside a collection of over 180 in-house titles and its X-Nave platform at BiS SiGMA Americas 2026 in São Paulo, underscoring its growing presence in Brazil. Press release.- EGT Digital will take part in BiS SiGMA Americas 2026, held 6–9 April in São Paulo, Brazil, where attendees can meet the team at stand L146. Following its recent appearance at SBC Summit Rio, the company continues to strengthen its engagement in the Brazilian market through a focused display of high-performing content and advanced technology solutions. A key highlight will be Panda Ventura, one of EGT Digital’s most favorably received recent releases. Blending a distinctive visual identity with smooth, intuitive gameplay, the title delivers a well-balanced flow that naturally builds excitement and encourages longer play sessions. As the first entry in the new Ventura series, it establishes the foundation for a character-led lineup that will soon expand with Tiger Ventura. Alongside it, visitors will explore a portfolio of 180+ in-house slot titles, including the proven jackpot series Bell Link, Clover Chance, and Gods & Kings Link, all designed to drive strong engagement and consistent performance across markets. EGT Digital will also present X-Nave, its modular igaming platform integrating Casino, Sportsbook, CRM, Payment Gateway, Bonus Hub, and a powerful Aggregator with 20,000+ games from 200+ providers.  The platform includes a high-performance Sportsbook offering flexible integration, advanced personalisation, and a fast, seamless betting experience, while proprietary AI enhances engagement through intelligent promotional tools and automated features. Participation in BiS SiGMA Americas highlights EGT Digital’s ongoing commitment to LatAm and Brazil, supporting operators with scalable, high-performance solutions tailored to local market needs. Visitors to booth L146 will also have the opportunity to view and test EGT’s VLT products, which are developed specifically for the Brazilian market.  Following their successful debut at SBC Summit Rio earlier in March, the Video Lottery Terminals Super Sorte 27/27 ST and Super Sorte 43V, along with the online betting terminals Top Estrela and Bar Estrela, are expected to attract strong attention at SiGMA Americas. They stand out with their modern design, user-friendly features, and engaging gaming experience. In addition, the popular multigame mix GOLD VLT will also unveil its range of 50 captivating titles, created for the local gaming audiences. With a growing portfolio and a technology ecosystem built for performance and adaptability, EGT Digital continues to deliver solutions truly “Designed to Perform”. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Report finds Stake dominates operator visibility across livestreaming platforms

(AsiaGameHub) -   According to a 20 March report from livestreaming analytics firm Stream Hatchet, Stake is by far the most frequently referenced operator on livestreaming platforms. The analysis revealed that Stake appeared in 6,600 stream titles on Twitch and Kick during January 2026, representing 60% of total iGaming brand mentions. 1xBet placed a distant second with 1,800 mentions, trailed by Betano (837), Winamax (653), FanDuel (597), Bet365 (214) and PokerStars (270). Kick is owned by Stake's parent company—a connection that Stream Hatchet content manager Mark Rowland credits for Stake's commanding lead in the rankings. "Many Kick streamers receive a bankroll directly from Stake, which they use to gamble during their broadcasts," Rowland told iGB. He noted that numerous operators establish commercial partnerships with streamers, frequently providing complimentary account credits for betting purposes, and in exchange, streamers typically feature the brand name in their stream titles. Kick the leading platform for gambling livestreams Although Twitch holds the biggest market share in livestreaming, rival Kick maintains an explicitly pro-gambling streaming policy that has drawn many leading gambling content creators to its service. The research showed that all ten of the top iGaming livestreamers broadcast on Kick, collectively generating 88.4 million hours of iGaming content viewership in January. Trainwreckstv, among the first creators to migrate to Kick following its 2022 launch, recorded the highest iGaming content watch time at 15.7 million hours. Rowland suggested that beyond Stake, other operators' sponsorship of esports tournaments and various competitions broadcast on streaming platforms likely boosted their visibility. "1xBet backs several esports teams, and naturally esports draws significant viewership on livestreaming platforms. Additionally, both 1xBet and Betano sponsor football clubs, and football enjoys massive popularity on streaming services, especially in Latin America and Spain," Rowland explained. Image credit: Stream Hatchet While Twitch permits some gambling content, the Amazon-owned platform's terms of service forbid users from streaming specific gambling sites such as Stake and Rollbit, referencing inadequate consumer safeguards and licensing issues. Twitch revised its policies to prohibit these sites following pushback from parts of the livestreaming community. "The issue sparked major controversy in 2022 when prominent streamers such as Pokimane raised concerns about the risks of gambling content fostering addictive behavior, especially among younger audiences," Rowland added. Prediction markets gaining streaming popularity The report also identified that prediction market content is expanding and stimulating discussion on livestreaming platforms, with Polymarket and Kalshi commanding the betting-related conversation on Twitch and Kick. Stream Hatchet discovered that Polymarket led all betting and prediction market operators with 12,000 mentions in January 2026, with Kalshi close behind at 11,700. FanDuel placed third with 8,800 mentions, followed by PrizePicks (5,300) and DraftKings (3,300). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.