BoscaSports broadens its UK presence via new acquisition

(AsiaGameHub) –   Irish betting technology company BoscaSports is set to acquire the video streaming firm 2DB.

UK.- BoscaSports, an Irish betting technology provider, has increased its UK presence by purchasing video streaming company 2DB. This strategic step is intended to bolster its standing in the retail betting sector, with the firm identifying licensed betting offices (LBOs) as a primary market.

According to BoscaSports, the purchase will double its employee count and improve its offerings for both physical and online betting. The financial terms were not disclosed, though The Irish Times states the merged entity is projected to have approximately €4m in yearly revenue. Allied Irish Bank (AIB) is financing the transaction with a loan facility.

BoscaSports already maintains a significant position in the UK retail betting market, partnering with operators like Paddy Power, William Hill, the UK Tote Group, and Britbet. Its display systems are also installed at 86 racecourses throughout the UK and Ireland, such as Ascot.

Chief Executive Officer Eugenee Mitchell called the acquisition “transformational for BoscaSports”.

“Integrating our expertise with 2DB’s video streaming and data solutions substantially improves our technology stack, extends our distribution network, and increases the value we provide to racecourses, operators, and bettors globally,” he stated. “We take pride in being a successful Irish technology company and appreciate the backing from AIB and RMG as we begin this new growth chapter.”

Steve Boffo, Managing Director of 2DB, also expressed support for the agreement, commenting: “This represents an ideal alignment of culture and strategy, and we are prepared to start immediately for the benefit of our team and clients.”

The deal occurs during a period of difficulty for both retail and horserace betting in Britain. Retail involvement and gross gaming yield (GGY) have been falling, with the UK Gambling Commission noting a 2 per cent decline in GGY for 2025. Paddy Power closed 257 outlets last year, and other leading bookmakers have also indicated potential closures as they manage increased gambling taxes, despite retail operations being exempt from these rises.