Robson Silveira of Sportradar says the company left SAGSE with a stronger commitment to further innovate and expand its streaming offerings

(AsiaGameHub) –   Robson Silveira, Sportradar’s senior sales executive for Streaming, offered his perspective on the firm’s involvement in the Buenos Aires event.

Exclusive interview.- Sportradar took part in this month’s SAGSE Buenos Aires. The company’s involvement in the Latin American gaming industry gathering was highly positive, particularly regarding its streaming offerings.

Robson Silveira, Sportradar’s senior sales executive for streaming, provided his post-expo reflections, explaining the significance of attending such events. He also detailed the key subjects covered during the conference.

How would you evaluate Sportradar’s participation at SAGSE Buenos Aires?

Our involvement in SAGSE Buenos Aires was highly successful, most notably from the standpoint of our streaming solutions. The occasion underscored the energy of the Latin American gaming sector and its rising demand for novel fan engagement technology. We engaged in substantial conversations about how our state-of-the-art streaming services are emerging as a vital competitive advantage for operators aiming to attract viewers and foster deeper interaction. Attending enabled us to engage directly with partners, demonstrating how our full streaming suite allows them to offer genuinely engaging and dynamic betting experiences.

Why is it important for Sportradar to be present at events like SAGSE Buenos Aires?

Gatherings such as SAGSE are vital for our company. They go beyond mere visibility; they are about active participation and steering the dialogue on the industry’s future, especially in domains like live content and streaming. For Sportradar, it represents a priceless chance to both grasp the changing requirements of the Latin American market – particularly related to fan engagement and immersive betting – and to demonstrate how our sophisticated streaming technology directly meets and even foresees these needs. Our goal is to establish the standard for how premium, low-latency streaming, when flawlessly combined with our unmatched data, is reshaping the betting environment throughout the region.

“Our presence allowed us to connect directly with partners, showcasing how our comprehensive streaming portfolio empowers them to deliver truly immersive and dynamic betting experiences.”

Robson Silveira, Sportradar senior sales executive, streaming.

What were the main topics discussed during the event?

Conversations at SAGSE were energetic, focusing on the development of regulated markets and the essential part played by technology, data, and innovation in fostering sustainable expansion. A key, prevailing topic was the rapid rise and strategic value of high-quality streaming in enhancing fan engagement and creating deeply immersive betting experiences. Operators are actively looking for ways to stand out, and the fluid combination of premium live content – enabled by Sportradar’s powerful streaming solutions – with our exceptional real-time data was broadly acknowledged as the premier method for increasing both engagement and customer loyalty.

We successfully emphasized how Sportradar’s complete streaming infrastructure, from securing content to advanced distribution and smooth integration, directly helps operators to take advantage of this significant trend. Additionally, the dialogue also covered using data-led approaches for better operational efficiency, a field where our extensive services, including sophisticated streaming analytics, deliver considerable benefits.

What key takeaways did Sportradar bring from the event?

Aside from the increasing sophistication of the Latin American market and the precious in-person exchanges, a foremost insight was the clear need for premium, dependable, and thoroughly integrated streaming services. The sector evidently views streaming not merely as a supplementary feature, but as a fundamental element for future expansion and customer loyalty in this area.

“The discussions at SAGSE were very dynamic, orbiting around the maturation of regulated markets and the critical role of technology, data, and innovation in driving sustainable growth.”

Robson Silveira, Sportradar senior sales executive, streaming.

SAGSE strengthened our belief that Sportradar is uniquely equipped to satisfy and surpass this demand, providing an extensive range of streaming products that not only significantly improve the betting experience but also grant operators a major competitive benefit. We departed SAGSE with a renewed and stronger dedication to continue innovating and broadening our streaming services, guaranteeing we keep enabling our partners to succeed in this fast-changing and intensely competitive market.