(AsiaGameHub) – Sportradar has introduced its own iGaming brand, describing it as a combination of its sports data proficiency and casino offerings, representing the “next step in the evolution” of its iGaming division.
Announced on Tuesday, the new brand, Playradar, will utilize Sportradar’s sports data to create exclusive hybrid betting products.
Playradar will offer a continuous live experience center where players can watch sports livestreams and place real-money wagers.
The platform includes social functionalities that allow users to engage with each other in real time by exchanging insights, reactions, and tips.
Access to both live and archived sports and casino streaming will be provided, with the goal of transforming key sporting moments into event-based gameplay that merges sports streaming with casino-style mechanics.
Sportradar stated the brand will function exclusively in regulated markets, with game launches planned across 2026. An initial rollout is scheduled for the UK, North America, and Latin America.
The company noted that most of its current clients already run both sports betting and casino operations, positioning Playradar as a “natural channel” for sustained revenue generation.
Founder and CEO Carsten Koerl commented that the product will enhance the company’s capacity to implement its long-term growth plan.
“Playradar content is engineered to facilitate optimized cross-selling between sports and casinos, assisting operators in boosting player value and session duration at a time when user engagement and retention are crucial for operational sustainability,” Koerl said.
Haitin brought in to lead Sportradar’s iGaming charge
In early January, Sportradar revealed the hiring of Edo Haitin for the role of executive vice president of iGaming.
Haitin brought more than two decades of industry experience, having previously held the position of CEO at Playtech Live.
“We have a unique capability to effortlessly integrate live and historical sports events, innovative gaming mechanics, and casino content, and we benefit from the advantage of distributing games to a portfolio of operators that is already licensed,” Haitin said.
“I am tremendously enthusiastic about further reinforcing our iGaming business via Playradar and developing it into a frontrunner in iGaming content, by capitalizing on Sportradar’s current assets and the deeply experienced and talented team already assembled.”
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