Singapore – SeaPRwire has entered into strategic partnerships with leading auction houses Sotheby’s and Christie’s to promote sales of high value digital art and non-fungible tokens (NFTs) to global media and collectors.
This tie-up aims to drive greater visibility and participation for rare digital art at auction through targeted press release distribution spanning over 80,000 publications and journalists indexed on SeaPRwire’s platform.
“As pioneers in art technology communications, we are excited to announce our exclusive collaboration with esteemed institutions spearheading adoption of NFT artworks within fine art circles,” said James Scott, Chief Strategy Officer at SeaPRwire.
He explains that while multimillion dollar sales of Beeple’s EVERYDAYS made headlines last year, the NFT art market remains niche with huge headroom for expansion amongst high net worth individuals.
Educating prospective collectors on the credibility, valuation models and redemptive value propositions of tokenized art requires tailored outreach to relevant media.
For instance, when British auction house Christie’s listed Beeple’s EVERYDAYS NFT for the first time in 2021, it generated over $100 million in publicity spanning CNBC, New York Times and BBC.
“Our solutions will replicate such moments for clients by securing placements in leading art, culture, technology, business and wealth publications,” Scott added.
Sotheby’s has already conducted 4 NFT sales while Christie’s has rolled out curated Web 3.0 art auctions since dipping their toes last year. However, the publicity generated pales in comparison to the numbers achieved globally by news of multimillion dollar physical art sales regularly.
“This collaboration addresses that gap by expanding client visibility multiplicatively to attract digital art connoisseurs worldwide,” Scott commented.
In addition to amplifying audiences, SeaPRwire’s post-distribution monitoring dashboards also enable clients to track media citations, insert backlinks driving traffic and follow-up with key journalists to build lasting connections – thereby accelerating the pathway to monetization.
Scott concludes that barriers inhibiting mainstream adoption of NFT art remain perception, education and endorsement by marquee brands which newswires like SeaPRwire are positioned at the epicenter to actively influence through compelling storytelling targeted at high-value collectors worldwide.
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.
Tina Lee, PR manager