Bet365 set to launch in France following licence approval

(AsiaGameHub) -   A fresh competitor is set to enter the French betting market just in time for the 2025 FIFA World Cup. France.- UK-headquartered Bet365 is set to expand into the French gambling market after securing approval from the Autorité Nationale des Jeux (ANJ) to run online sports betting operations. The operator, which has also been growing its footprint in the US and other European markets, submitted its licence application in January via its subsidiary Hillside (New Media Malta). The timing of the approval means the new service will launch in the highly competitive French online betting market right ahead of the high-priority FIFA World Cup window. Bet365 will be the first major new international operator to enter the market in many years, a space currently dominated by Betclic, Winamax, FDJ United through Unibet and horse racing betting specialist PMU, which recently rolled out its PMU Play app to offer sports betting products to its racing-focused customer base. France is a mature, strictly regulated market where online casino gaming still lacks formal regulation, and existing operators have been navigating the challenge of the French gambling tax increase that came into force in July 2025. Against this tough operating context, Bet365's scale gives it the flexibility to absorb early losses as it works to carve out its own market share, mirroring the strategy it has used in Australia and the US. It is anticipated that Bet365's entry into the French market could trigger an increase in marketing activity across all local operators. Bet365 already has strong global brand recognition thanks to its UEFA Champions League sponsorship, which runs through 2027. It will now be allowed to advertise directly under its official brand name during UCL matches held at French stadiums, replacing the "Follow Scores" branding it used previously. The ANJ has already issued a warning to all operators to refrain from excessive advertising during the World Cup. Bet365 reported revenue of £4bn for the 12-month period ending March 2025, a 9 per cent increase compared to the prior year. Sports betting revenue rose by 5 per cent, while online casino revenue grew by 25 per cent over the same period. Profits dropped 41 per cent to £349m, a decline driven by costs linked to its ongoing expansion push. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SOFTSWISS invites industry experts to contribute to the 2027 iGaming Trends Report

(AsiaGameHub) -   The company is calling upon operators, suppliers, affiliates, and other igaming professionals to offer their views on market evolution, player habits, technological advancements, and regulatory changes. Press release.- SOFTSWISS has initiated a survey aimed at gathering industry intelligence for its upcoming 2027 igaming Trends Report. Operators, suppliers, affiliates, and various igaming practitioners are encouraged to participate. Participants have the opportunity to voice their opinions regarding market shifts, player conduct, tech, and regulations. These contributions will help SOFTSWISS pinpoint the major trends set to shape the sector in 2027. Those who provide the most valuable insights may be asked to participate in detailed interviews and will be highlighted in the final report scheduled for release later this year. The annual trends reports by SOFTSWISS rank among the sector's most popular publications. The prior version, the 2026 igaming Trends Report, garnered over 10,000 downloads from industry professionals. This report was compiled using data from a survey of more than 350 igaming experts, alongside independent analysis from a research firm and internal knowledge from 30 SOFTSWISS specialists. Valentina Bagniya, CMO at SOFTSWISS, stated: “The igaming sector evolves rapidly, and those working within it daily understand it best. This report has consistently relied on genuine expertise rather than guesses, which is why it holds such value for the industry. If you have a view on the market's future direction, here is your opportunity to document it and share it with thousands of professionals worldwide. The more diverse opinions we incorporate, the more precise and beneficial the final report will be for all its readers.” Completing the survey requires just a few minutes and is accessible to industry professionals across various fields such as product, technology, marketing, compliance, and investment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Dutch regulator reprimands two operators for offering bets on own goals

(AsiaGameHub) -   The two operators were discovered to have violated the Dutch gambling regulator's prohibition on wagering related to negative events. The Netherlands.- The Dutch gambling authority, kansspelautoriteit (KSA), has disclosed that it has reprimanded two licensed operators for providing bets on own goals in sports. Similar to other wagers on "negative events," such offerings are banned in the Netherlands due to integrity worries, as own goals are considered more susceptible to manipulation. The KSA discovered that Holland Casino Online and Vbet both featured bets on own goals on their websites. The regulator initiated a market-wide probe after receiving a tip-off. It determined that these two operators were the sole ones to routinely provide this kind of bet. The KSA stated it had contacted the operators and that both Holland Casino Online and Vbet have since modified their offerings to eliminate the own-goal wagers. It added that it had also implemented further supervisory steps to avoid a repeat, prompting the regulator to deem the issue "sufficiently resolved for now". Operators were reminded to consult the KSA's most recent Guidelines on the integrity of sports betting, released on December 22, 2025, which detail the types of bets that are not allowed in the Netherlands. Own goals are specifically listed as a negative event considered relatively easy to influence, thus posing a risk of match-fixing. In a separate development, the KSA's most recent biannual market report has expressed concern regarding the volume of money spent on unlicensed gambling in the Netherlands. The gross gaming result for the latter half of 2025 was €602m, a mere €2m increase from the previous six-month period. The monthly count of active player accounts climbed from 1.29m to 1.38m. The KSA attributed the rise likely to the implementation of a net deposit limit in October 2024, which restricts the amount players can wager per account without needing to disclose income information. Based on KSA estimates, roughly 91 per cent of Dutch gamblers played exclusively with legal providers, keeping the channelisation rate steady. However, when measured in monetary terms, the channelling rate is substantially lower at 53 per cent. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Pollard Banknote’s CFO Set to Retire

(AsiaGameHub) -   Pollard Banknote has announced that Rob Rose will be retiring from his position as executive vice president, finance and CFO at the conclusion of the year. Canada.- Pollard Banknote Limited has confirmed that Rob Rose will step down as executive vice president, finance and chief financial officer on December 31, 2026. The search for his replacement is currently underway. Rose has been part of the company’s executive leadership for thirty-one years. He has directed major financial milestones, including the 2005 IPO, the transition from a private family-owned business to a public corporation, and various debt financing initiatives. Co-CEO John Pollard stated: “Rob has been a key figure in Pollard Banknote’s evolution from a small private printing firm with $40m in revenue and three Canadian locations to a publicly traded international leader. We now provide a comprehensive suite of printed and digital products to the lottery and charitable gaming sectors, with $600m in revenue and 20 sites across North America and Europe. “With Rob’s leadership, the company achieved a successful IPO, shifted from an income trust to a corporate share structure, secured multiple financings to support our expansion, and completed over a dozen acquisitions. We wish to congratulate and thank Rob on behalf of the board of directors, our employees, and the entire company for his outstanding contributions.” Rose added: “It has been a distinct honor to work with the incredible people throughout the Pollard group. I am very thankful for the passion and professionalism of our teams and am happy to assist with a smooth transition over the next few months. I look forward to watching the company pursue its strategic goals under new financial leadership and will continue to support the team as the business grows and succeeds.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

UK MPs classify gambling advertising as a public health issue in the wake of APPG report

(AsiaGameHub) -   Members of the UK Parliament convened in Westminster on Thursday to discuss the extent and consequences of gambling advertising. The session concluded with a cross-party agreement on the necessity for more robust measures to safeguard children and address the growing unregulated gambling market. The debate was initiated by a report released earlier this week from the All-Party Parliamentary Group (APPG) on Gambling Reform, in partnership with Peers for Gambling Reform. The report identified current protections as insufficient and proposed a series of actions, including a ban on gambling advertisements before 9 pm, an end to most sports sponsorship agreements, and stricter regulations for influencer and content marketing. Tobacco and alcohol comparison resurfaces Labour MPs Alex Ballinger (Halesowen) and Dr Beccy Cooper (Worthing West), who initiated the debate, highlighted the substantial volume of industry advertising. Ballinger reiterated a previously reported figure stating that gambling companies allocate approximately £2 billion annually to marketing efforts aimed at "driving engagement, normalizing gambling, and expanding the market, including by cultivating future generations of gamblers." Citing data from the Gambling Commission, he noted that 79% of children have been exposed to gambling advertisements, with 64% encountering them on television and 74% online. Framing gambling advertising as a public health concern, Labour members contended that exposure contributes to increased participation and impedes the recovery of individuals with gambling addictions. Dr Cooper, a public health specialist, drew parallels between current gambling promotion and past tobacco advertising practices. “Parliament has previously adopted a precautionary stance in areas such as tobacco, alcohol, and junk food marketing, where there is credible evidence of harm. Gambling advertising meets the same standard, given its demonstrated links to increased participation and harm.” She urged the government to consider transferring responsibility for gambling policy to health departments, stating: “Gambling is an addictive product. That is an incontrovertible health fact.” Gambling revenue valuable for sport and broadcasting However, Conservative MPs and other participants cautioned against overly stringent restrictions on gambling advertisements, warning of potential unintended consequences. Charlie Dewhirst (Bridlington and The Wolds) and others emphasized the economic significance of gambling revenue for sports and broadcasting, expressing concern that severe curbs could drive consumers towards unlicensed overseas operators and expand a growing black market. Dewhirst referenced research by global marketing intelligence firm WARC, which indicated a sharp increase in advertising by illegal operators, who, according to the report, account for nearly half of all gambling advertising. He warned that such unregulated entities could soon dominate UK gambling advertising expenditure: “Within two years – by 2028 – it is expected that they will account for the majority of advertising spend in the UK, overtaking regulated British-based operators.” Sport under scrutiny The debate also focused on the visibility of gambling brands in sports. Ballinger highlighted research indicating thousands of gambling-related messages during a single Premier League weekend, describing the saturation as pervasive. Dewhirst cautioned that an abrupt cessation of regulated sponsorship could jeopardize funding for smaller sports and grassroots clubs. The Premier League has announced a voluntary ban on front-of-shirt gambling sponsors, effective from the 2026–27 season. Teams could face an estimated revenue shortfall of up to £80 million following this ban. Nevertheless, opposition MPs from Labour and the Liberal Democrats pushed for legally binding controls on advertising and sponsorship, citing the persistent exposure of children to gambling adverts. Dr Cooper referenced APPG figures indicating that approximately 25% of individuals who gamble do so directly in response to advertising, with young and at-risk individuals being the most vulnerable. House agrees to further considerations on gambling advertising While acknowledging the concerns, ministers underscored the importance of proportionate, evidence-based interventions. They pointed out the risks of pushing consumers towards illegal operators. Greenwood confirmed that the government is currently reviewing the APPG’s recommendations and highlighted initiatives aimed at combating illegal gambling, such as a cross-government taskforce and a £26 million funding increase for the Gambling Commission's enforcement efforts over the next three years. A consultation on banning sports sponsorship by unlicensed operators was also announced in February. Several MPs emphasized regulatory deficiencies in Northern Ireland, where they stated that current laws predate internet gambling, leaving online operators effectively unregulated. DUP’s Jim Shannon highlighted elevated problem gambling rates in the region and called for urgent legislative harmonization. The debate noted that countries such as Italy, Spain, Belgium, the Netherlands, and Australia have implemented stricter limits on gambling advertising and sponsorship. Labour MPs cited these countries as benchmarks where the UK lags behind, while some Conservatives cautioned that restrictions abroad had contributed to black market activity. The House passed a "non-binding motion" acknowledging the issue and the parliamentary consideration of gambling advertising. Ministers pledged to consider the APPG report and continue engaging with regulators, the industry, and platforms. Enforcement actions against illegal operators and dedicated research funding through the Statutory Levy remain priorities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Rivalry continues winding down as board members resign

(AsiaGameHub) -   In an investor update today, Ontario-based operator Rivalry disclosed the resignation of four board members. Two of these executives also exited their CTO and COO positions, and interim CFO Demi Abidogun-Benson has also resigned from the operator. This follows a February statement regarding a “significant reduction in operating activity”. The company cited “recent performance volatility” as the reason. Rivalry informed investors at that time that it was considering strategic alternatives for its assets and operations. This initiative involved significantly reducing its workforce and drastically cutting operating costs. It stated at the time: “The company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.” The four board members resigning this week are: Stephen Rigby, Steven Isenberg, Ryan White, and Kevin Wimer. Rivalry did not offer further updates on these changes, including plans for potential replacements in the short or long term. In February, as it began its current strategic review, Rivalry mentioned it was negotiating with third parties about potential transactions. “However, in light of recent performance volatility, the board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced,” it noted. “Given the company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form,” the operator stated. Rivalry's prior strategic review The wind-down process succeeded a previous strategic review in 2025, intended to “support its long-term growth and expansion plans”. At that stage, Rivalry hired XST Capital Group, a boutique investment bank focused on the digital gaming sector, to look into sale possibilities. “This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform,” CEO Steven Salz commented at the time. Rivalry had also secured a senior unsecured loan with a principal amount of $650,000 from an existing senior lender during that period. Nicole MacedoNicole started her journalism career in local newsrooms in Gibraltar, where she also contributed to founding the peninsula's first online-only news broadcaster. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

ONJN reports Romania funded treatment and targeted the black market in its first mandate year

(AsiaGameHub) -   Romania’s National Gambling Office (ONJN) has sped up multiple gambling reforms while working to digitize regulatory oversight and crack down on unlicensed operators. The regulator’s activity report, published on Monday, also highlighted the establishment of formal funding mechanisms for problem gambling treatment. The reporting period covered April 2025 to April 2026. Enhanced enforcement against the gambling black market Legislative amendments via Law No. 141/2025 have expanded ONJN’s authority, allowing the regulator to issue orders for the removal of illegal gambling content and require monthly reports from Class II operators that detail players’ attempts to access unlicensed online platforms. Additionally, amendments to Government Emergency Ordinance (GEO) 82/2023 approved in 2024 restrict slot machine operations to only localities with a population of more than 15,000 people. Over the past year, ONJN has reportedly issued more than 60 illegal content removal orders and blacklisted over 300 unlicensed gambling websites. ONJN has launched investigations into allegations of gross gaming revenue (GGR) manipulation and unpaid tax discrepancies. The regulator has filed 70 criminal complaints and revoked 60 licenses in response to these violations. First formal funding channel for prevention and treatment For the first time, ONJN allocated state funding for responsible gambling initiatives over the past year through its new “Aware and Free” programme. The programme holds a non-reimbursable funding budget of €5 million ($5.8 million). ONJN split the financing into three categories: NGO-led prevention and protection projects, infrastructure development for public authority-managed addiction treatment centres, and support for research activities. This funding converts previously unallocated resources into tangible support for vulnerable gamblers. Programme implementation will begin in August and run through December. Self-exclusion and improved player protection At the start of the current mandate, ONJN inherited over 30,000 unresolved self-exclusion requests. The regulator now runs a system covering approximately 54,000 self-excluded individuals. The regulator has drafted an Emergency Ordinance aimed at standardizing self-exclusion procedures across both land-based and online gambling operators. Under this proposal, ONJN will manage a unified self-exclusion framework that enforces mandatory ID verification at venues and required cooling-off periods. It will also mandate penalties for non-compliance, including fines of up to 100,000 lei and licence suspensions. This draft ordinance has been submitted to the Ministry of Finance and is awaiting government approval. Digital register and device traceability Another core part of ONJN’s reforms is the launch of a public digital register for physical gaming devices. The cloud-native system, said to be the first of its kind in the Government Private Cloud, stores detailed data on every registered gaming machine, including location, ownership, licence validity and manufacturer. To boost transparency and enforcement, every gaming device is now required to display a QR code linking to its register entry and be equipped with mandatory geolocation tracking. ONJN describes this register and traceability system as a unique mechanism across Europe. It forms part of a broader package of four IT projects designed to automate operator monitoring, reporting processes and internal control functions. The regulator openly acknowledged initial “serious shortcomings” in effective oversight, which were identified in an earlier 2023–24 report by the Romanian Court of Accounts. These issues mainly stemmed from a lack of digital infrastructure and an inability to access operators’ server data. Regulatory control activities and sanctions During the reporting period, ONJN carried out around 11,000 control activities, issued roughly 10 million lei in fines, disabled or confiscated 260 gaming devices and filed 70 criminal complaints. A sector-by-sector breakdown of enforcement work is below: Land-based operators: ~7,000 control activities, approximately 8.1 million lei ($1.8 million) in fines. Remote (online) operators: ~3,500 control activities, roughly 1.2 million lei ($276,000) in fines. Other associated entities: ~500 control activities, about 800,000 lei ($184,000) in fines. ONJN President Vlad-Cristian Soare said of the reforms: “This year has shown that change is possible. It does not come easily and is not done without resistance. There have been roadblocks, opposition and attempts to slow down essential projects, both from within and without.” He added “the direction has been maintained, projects have continued, and the investigations and initiatives we launched must be followed through to completion.” Romania was recently announced as a member of the Balkan Gaming Federation, a new collective focused on the West Balkans region. The body was set up to coordinate policy, compliance and commercial activities across the region without replacing existing national regulatory bodies. Kathryn EvansKathryn covers concise breaking news with a primary focus on EMEA and US gambling legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before the club gained Hollywood attention. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

VICI Properties reveals closing date for sale-leaseback transaction with Golden Entertainment

(AsiaGameHub) -   The deal is anticipated to finalize on or about April 30.  US.- VICI Properties has revealed that all necessary gaming regulatory and shareholder approvals have been secured for its previously announced $1.16 billion acquisition of the land, real estate, and improvements of seven casino properties from olden Entertainment. The transaction is set to close around April 30pending the satisfaction of remaining customary closing conditions. p> VICI notedoted that upon the deal’s closure, it will enter into a triple-net master lease with a newly formed entity owned by Blake L. Sartartini—chairman and CEO of Golden Entertainment—which entity will have acquired Golden’s operating business.> Golden Entertainment shareholders will receive approximately 24.3 million newly issued VICI shares in exchange for their outstanding Golden stockock. VICI will assume and immediately retire Golden Entertainment’s $426 million in outstanding debt using a combination of cash on hand and net proceeds from the settlement of existing forward sale agreements. The company further stated that the Golden Master Lease will feature an initial annual rent of $87.0 million, an initial term of 30 years, and four 5-year tenant renewal options. In March, VICI Properties announced a CAD$200.6 million ($144.4 million) acquisition of the real estate assets of Deerfoot Inn & Casino, Great Northern Casino, and two limited-service hotels adjacent to the Great Northern Casino in Alberta, Canada. This deal is tied to Pure Casino Entertainment Partnership’s pending take-private acquisition of Gamehost. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Romania Funds Gambling Treatment, Targets Black Market in First Year of Mandate

(AsiaGameHub) -   Romania’s National Office for Gambling (ONJN) has sped up multiple gambling reforms as it moves toward digitising supervision and intensifying actions against unlicensed operators. The regulator’s activity report, released on Monday, also highlighted the creation of formal funding structures for treating problem gambling. The report spans the timeframe from April 2025 to April 2026. Strengthened black‑market enforcement Through legislative changes under Law no. 141/2025, ONJN’s powers were broadened, permitting the regulator to order the takedown of unlawful gambling content and require Class II operators to submit monthly reports on player attempts to visit unlicensed online sites. Moreover, amendments to Government Emergency Ordinance (GEO) 82/2023, approved in 2024, resulted in slot machines being permitted only in localities with a population exceeding 15,000. In the last year, ONJN has reportedly issued over 60 orders to remove illegal content and blacklisted more than 300 unlicensed gambling websites. ONJN has initiated investigations into suspected manipulation of gross gaming revenue (GGR) and unpaid tax discrepancies. In response to these violations, the regulator has filed 70 criminal complaints and revoked 60 licences. First formal funding stream for prevention and treatment For the first time, ONJN allocated state funding to responsible‑gambling initiatives over the past year via the new “Aware and Free” programme. This programme was supported by a budget of €5 million ($5.8 million) in non‑reimbursable funds. ONJN distributed the financing across three categories: prevention and protection projects led by NGOs, infrastructure development for addiction treatment centres run by public authorities, and support for research endeavors. This funding transformed previously unallocated resources into concrete assistance for vulnerable gamblers. The program is scheduled to begin in August and continue through December. Self‑exclusion and enhanced player protection When the current mandate began, ONJN took over a backlog of more than 30,000 unprocessed self-exclusion requests. The regulator currently manages a system that includes around 54,000 self-excluded individuals. The regulator has drafted an Emergency Ordinance intended to standardise self-exclusion procedures for both land-based and online gambling operators. Under this proposal, ONJN would manage a unified self-exclusion framework that enforces mandatory ID verification at venues and cooling-off periods. It would also impose penalties for non-compliance, including fines of up to 100,000 lei and licence suspensions. The ordinance has been submitted to the Ministry of Finance and is currently awaiting government approval. Digital register and device traceability Another aspect of ONJN’s reforms was the rollout of a public digital register for physical gaming devices. This cloud‑native system, touted as the first of its kind in the Government Private Cloud, offers detailed data on every registered gaming machine, such as location, ownership, licence validity, and manufacturer. To improve transparency and enforcement, each gaming device must now display a QR code that links to its register entry and be fitted with mandatory geolocation tracking. ONJN described this register and traceability system as a unique mechanism in Europe. It is part of a wider package of four IT projects designed to automate operator monitoring, reporting procedures, and internal control functions. The regulator openly acknowledged initial “serious shortcomings” in effective oversight, which were noted in earlier reports by the Romanian Court of Accounts (2023–24). These issues primarily arose from a lack of digital infrastructure and the inability to access operators’ server data. Control activities and sanctions Throughout the reporting period, ONJN carried out approximately 11,000 control activities, imposed about 10 million lei in fines, disabled or seized 260 gaming devices, and filed 70 criminal complaints. A breakdown of enforcement by sector shows: Land-based operators: ~7,000 control activities, roughly 8.1 million lei ($1.8 million) in fines. Remote (online) operators: ~3,500 control activities, about 1.2 million lei ($276,000) in fines. Other associated entities: ~500 control activities, approximately 800,000 lei ($184,000) in fines. Vlad-Cristian Soare, President of ONJN, stated regarding the reforms: “This year has shown that change is possible. It does not come easily and is not done without resistance. There have been roadblocks, opposition, and attempts to slow down essential projects, both from within and without.” He added, “the direction has been maintained, the projects have continued, and the investigations and initiatives initiated must be followed through.” Romania was recently included in the Balkan Gaming Federation, a new collective focused on the West Balkans. It was created to coordinate policy, compliance, and commercial activities across the region without replacing existing national bodies. Kathryn EvansKathryn reports on concise breaking news, primarily focusing on EMEA and US legislation. She is a proud North Walian, a fluent Welsh speaker, and a lifelong Wrexham FC fan, supporting the team long before Hollywood arrived. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

TCSJOHNHUXLEY is about to display intelligent software and advanced table solutions at G2E Asia 2026

(AsiaGameHub) -   The company will present its newest innovations at G2E Asia 2026, which will take place at The Venetian Macao from May 12 to 14. Press release.- TCSJOHNHUXLEY is poised to unveil a significant advancement in live gaming at G2E Asia 2026, scheduled to be held at The Venetian Macao from May 12 to 14, 2026. Visitors to Booth B1338 will have the opportunity to see a range of intelligent software and sophisticated display technologies designed to maximize table profitability across casino floors. While continuing to emphasize its renowned core product offerings, this year's exhibition will highlight how data-driven insights and integrated smart hardware can enhance operational performance for contemporary operators. Building on over five decades of manufacturing expertise, TCSJOHNHUXLEY remains dedicated to delivering innovations that extend beyond conventional equipment, providing a comprehensive, long-term partnership for casinos globally.  A key feature of the event will be the launch of T-Connect 2, the latest iteration of the company’s all-encompassing table management system. This advanced software platform incorporates smart sensors to deliver real-time data, enabling operators to optimize their gaming floors through a flexible and modular approach to game management. T-Connect 2 functions as the central control for the connected pit, improving security and streamlining operations for numerous casinos throughout Asia.  The company will also showcase its latest display innovations, including the Dynamic Display System (DDS) and the adaptable Ora Winning Number Display series – recognized for their superior clarity, customization options, and dependability in displaying crucial game information. A standout exhibit will be the pioneering Ora Vue Blackjack Display Controller, which introduces a new dimension to the game by utilizing advanced camera recognition technology for automatic card entry. This intelligent system enhances the player experience by providing immediate access to hand histories, live odds, and past statistics, making gameplay more engaging, transparent, and accessible to players of all skill levels. The Ora Vue Blackjack Display Controller integrates seamlessly with the Ora Luxe Winning Number Display, creating a fully connected and visually polished solution for modern gaming environments.  To further generate excitement, TCSJOHNHUXLEY will demonstrate its highly acclaimed Supernova Progressive Jackpot System, a distinctive and customizable platform engineered to boost player engagement and elevate excitement on the gaming floor. This unique system allows operators to design their own jackpot configurations, perfectly suited to their specific gaming floor, offering a smooth integration of traditional gameplay with contemporary rewards.  Further underscoring the company’s dedication to operational excellence is the eagerly awaited Chipper Champ 3, representing a significant advancement in the digital transformation of table operations. Featuring a sophisticated sorting hub that ensures exceptional accuracy along with real-time connectivity, the system is powered by a re-engineered engine built for superior performance. By simplifying chip handling and enhancing efficiency, Chipper Champ 3 solidifies its status as the industry standard for Roulette operations.  These innovations complement the company's globally recognized core product range, which includes precision-crafted Roulette wheels and Gaming Tables, as well as dependable Dice Shakers.  Rebecca Kingswell, TCSJOHNHUXLEY global head of operations and managing director APAC, stated: “G2E Asia 2026 provides us with an outstanding opportunity to highlight our commitment to leading innovation in the industry. We are eager to connect with our partners in the region and demonstrate how our latest developments can transform table performance and drive tangible growth. Our primary focus remains on delivering the impactful solutions that operators require to thrive in an evolving market.”  A visit to the TCSJOHNHUXLEY stand offers more than just a product display; it's a chance to understand why the company is a trusted, long-term partner for casinos worldwide. Attendees can explore one of the industry's most comprehensive portfolios for live gaming, encompassing everything from traditional craftsmanship to state-of-the-art electronic systems. The expert team will be available for personalized consultations to address specific operational challenges and illustrate how innovation, quality, and support can deliver enduring value. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Fiona Hickey, Games Inc: Asking Silly Questions Can Be the Key to Success

(AsiaGameHub) -   Back in 2019, when I announced I was leaving my great role at Betting Jobs to join Push Gaming, I was met with nothing but confused, bewildered looks. For most people, this decision made zero sense. Why would I walk away from a comfortable, well-paying position to explore a brand new area of the industry where I had no prior experience at all? I knew the gaming industry from a recruitment standpoint. I’d earned a lot of success, built a steady career and developed a strong network of industry contacts. The supplier side of the business, though? That was completely uncharted territory for me. I was also leaving my director role and taking a sizeable pay cut to make this career shift. Even so, to me, this was just another example of what I’ve always done: believed in and backed myself. I’ve never shied away from a new challenge, and I fully believed, perhaps naively from other people’s perspective, that I would find success in this new path. A path to the top Just like most iGaming professionals, I stumbled into the industry unexpectedly. If we’re being honest, very few of us grow up dreaming of working with online slot games and sports betting platforms. I left Ireland in 2010 after working for the recruitment firm Manpower, and joined Betting Jobs, one of the top two niche iGaming recruitment agencies in the space. I spent nine very successful years there, climbing the career ladder and working my way up to senior leadership. Early in my career, I was lucky enough to work alongside some incredible CEOs and industry experts, many of whom helped shape the professional I am today. I built a strong reputation, earned a great salary and managed major key accounts for the company. Everyone I knew, both professionally and personally, was shocked that I would walk away from a secure, high-profile role to start almost from scratch on the supplier side at Push Gaming. I knew the recruitment side of the business inside and out, but the supplier side was an entirely different beast. I was incredibly naive about what the job would actually entail. I thought I would just negotiate commercial terms, close deals and move on. I had no clue what an integration was, and I never expected I would have to fight so hard for strong positioning with every new product release, or that the role would come with so much pressure. However, one thing I was certain of was that I would figure it out as I went. Just as I’ve done time and time again throughout my career, I backed myself to succeed. I was eager to learn, and the biggest lesson I’ve ever learned is that the desire to learn is already half the battle. Asking stupid questions One of the key lessons all these career changes have taught me is that the second you let go of the need to impress everyone around you is the moment you actually start learning. Your ego can be a massive barrier to success, and I’ve seen people fail not because they lack talent, but because they are too proud to admit they don’t know something. During my time at Push Gaming, I watched the company go through dramatic growth. We expanded from around 45 employees, with a new in-house platform and no existing integrations, to roughly 300 team members with 80 direct integrations. We secured hundreds of partnerships across regulated markets and eventually saw the company acquired by a larger firm. Pulling off that level of growth was no small feat, and I credit a big part of that success to an ability few people like to talk about: not being afraid to ask stupid questions. It’s a skill I encourage everyone to develop: asking questions without letting ego get in the way. Whether you’re new to the industry or a seasoned veteran, asking questions and continuing to learn is essential for professional progress. When I joined Games Inc as MD/CEO last year, my CTO would often explain technical concepts to me, and I would regularly stop them to ask exactly what they meant. A supportive industry In my experience, the people worth learning from will never judge you for not knowing something, but they will judge you for making preventable mistakes because you were too proud to ask for help. Another key lesson I’ve learned over my years working at different levels in the industry is that the idea that all senior leaders are hyper-competitive is nonsense. Yes, the industry is competitive, but it’s also collaborative, and people at the top are always seeking new insights. I’ve received support and mentorship from many of my peers, and that support only came because I was brave enough to ask for it. I also talk to many of my competitors on a regular basis, and we support each other and help one another out. The industry is full of incredibly talented people, and in most cases, the only barrier holding you back is yourself. Key takeaways If you’re new to the industry or mid-career looking for a little bit of advice, this is what I have to share: never be the smartest person in the room, and if you are, leave that room as quickly as you can. Similarly, never be afraid to make yourself redundant. Holding back your skills or knowledge will never benefit you—share your experiences to help your entire team grow. If you are no longer needed at one company, you will almost definitely be needed at another. Finally, stay curious and have fun. The iGaming industry is full of brilliant people, and it’s an space that encourages curiosity and risk-taking. Never be afraid to ask someone what something means, and show genuine interest in the industry. I will always want to work with people who have real interest and passion—you can’t fake that. And don’t forget to enjoy the journey. This industry has given me incredible opportunities. I get to travel to amazing events, chat with brilliant people and have a lot of fun. There aren’t many industries that offer you that kind of experience, so embrace it. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

TaDa Gaming Strengthens Its Presence in South Africa in Partnership with Sunbet

(AsiaGameHub) -   A player-focused provider and a customer-centric platform have announced their collaboration in South Africa. Press release: TaDa Gaming is expanding further into the vibrant South African igaming market through its latest partnership with Sunbet, one of the country’s leading online gaming and sports betting operators. This new collaboration supports TaDa Gaming’s ongoing growth in regulated markets and further solidifies its presence in South Africa’s fast-evolving online gaming sector. As the winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa Gaming’s mobile-first, player-centric, and expertly localized games stand out due to their dynamic features and mechanics, immersive themes,and user-friendly onboarding that aligns with local preferences. Sunbet customers will gain immediate access to TaDa Gaming’s popular Fortune Gems series, including Fortune Gems 500—currently the top slot game across African regions—while the retro slot machine design of Rapid Gems 777 has quickly made it a favorite among players. Distribution is managed by Light & Wonder Inc. Founded in 2010, Sunbet is a well-established operator with deep insights into its audience and market dynamics. Part of the globally renowned Sun International group, Sunbet holds licenses in South Africa, Botswana, and Namibia, with its headquarters in Sandton, Johannesburg. Committed to delivering a more personalized gaming experience for its players, Sunbet’s customer-focused approach has driven impressive recent growth. Adding TaDa Gaming’s award-winning content to Sunbet’s offerings will only enhance the operator’s reputation for innovative and trustworthy gaming experiences. Ray Lee, Director of Business Development at TaDa Gaming, commented: “We are delighted to partner with Sunbet. Their strong customer focus and reputation for being at the forefront of innovative content give us opportunities to expand our expertise, improve our localization efforts, and continue delivering exceptional gaming experiences to more players across South Africa.” Tyler Gentle, Casino Product Manager at Sunbetfollowed: “Great games are those that players return to. They strike the perfect balance between simplicity, reward, and engagement. TaDa Gaming’s games do exactly that—and more. They’re accessible, engaging, and importantly, built to be played. That’s why we’re so excited to have them as part of Sunbet’s lineup.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Brazilian regulator bans prediction markets from betting on sports or politics

(AsiaGameHub) -   Kalshi faces unfavorable news ahead of the FIFA World Cup as the National Monetary Council has ruled that prediction markets are not permitted to cover sports. Brazil.- The National Monetary Council (CMN), the entity responsible for shaping Brazil's monetary and credit policies, has issued a ruling that will restrict the function of prediction markets within the country. Its Resolution No. 5,298, endorsed by Banco Central do Brasil President Gabriel Galípolo, stipulates that contracts cannot be linked to outcomes in sports, politics, or entertainment. The regulation, which will become effective on May 4, well before the FIFA World Cup, prohibits financial institutions from offering derivatives tied to political, electoral, social, cultural, or entertainment events. These derivatives must exclusively pertain to economic and financial assets. In its official statement, the CMN cited the growing popularity of prediction market platforms as the reason for this action, noting that they "operate without their own regulation, unlike the betting sector," which was regulated at the beginning of last year under Law No. 14.790/2023, signed by President Lula da Silva in late 2023. Finance Minister Dario Durigan has reported that the telecommunications agency Anatel has already blocked 28 platforms that presented themselves as providers of derivative financial products but were instead offering bets on a wide array of subjects. “The predictions market violates the law passed by the National Congress. Therefore, the product offered by these platforms cannot be regulated,” Durigan stated during a press conference in Brasília. Durigan also conveyed that President Lula remains “very concerned” about the rising number of Brazilians falling into debt due to gambling and indicated that the government is exploring new measures to "tighten" regulations and oversight. President Lula has previously expressed support for a ban on online casino gambling, which was a late addition to Brazil's gambling regulations. Some lawmakers are advocating for a complete ban on online betting in Brazil, which would effectively reverse last year's regulations, though this is unlikely to garner sufficient support. In the interim, a new presidential decree concerning gambling in Brazil is anticipated to restrict access for customers receiving financial aid or those in debt, while also imposing further limitations on gambling advertisements. The National Monetary Council's position on prediction markets is unwelcome news for Kalshi, whose co-founder and chief operating officer Luana Lopes Lara originates from southern Brazil. Kalshi, a prominent prediction market in the US, launched in Brazil in January through a collaboration with XP Inc, marketing its platform as an investment product. This announcement also followed closely after six companies in the sector declared their intention to establish the Brazilian Association of Predictive Markets (ABPred), an organization to represent companies interested in developing prediction market offerings. The association was founded by VoxFi, Futuriza, Eu Já Sabia, i9 Mkt Tech, Mercado Prévio, and Prévias. According to ABPred, its objective is to foster the ecosystem of binary contracts in Brazil and ensure the sector's sustainable growth through self-regulation mechanisms and a "more transparent environment." The Brazilian Securities and Exchange Commission (CVM) continues to monitor the sector, but no timeframe has been set for any potential specific regulations. In Europe, there has been controversy surrounding the swift approval of a gambling license for a prediction market operator in Gibraltar. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Brazil Confirms Prediction Markets Are Illegal, Commences Site Blocking

(AsiaGameHub) -   Brazil’s Finance Minister Dario Durigan and Miriam Belchior, the presidency’s chief of staff, held a press conference on Friday to declare that prediction markets are unlawful in the nation. The National Monetary Council (CMN) passed a resolution today detailing permitted products in the derivatives market. It specified that sporting events; virtual online gaming events; and real or virtual events of a political, electoral, social, cultural, entertainment, or any other nature are not considered acceptable underlying assets for a derivatives contract. Brazil’s national telecommunications agency Anatel has already started taking action, blocking 28 platforms offering event contracts, and will continue targeting others that emerge. Belchior explained during the meeting that confirming prediction markets’ legal status shows Brazil is ongoingly refining its betting regulations. “Now, we are announcing that prediction markets will not be allowed in Brazil,” she said. “We do not want to expose Brazilians to risks and financial losses.” Durigan stressed the government’s stance, noting it had examined the issue and determined that offering bets on random events—such as weather conditions—does not comply with laws passed for sports betting and online gaming. “Platforms are already being blocked to prevent uncontrolled growth and risks to the population,” he warned. “Currently, 28 have been blocked, and others that emerge will face the same fate.” Prediction markets are in violation of Brazilian law Durigan stated that since Brazil launched its regulated online gambling market in January 2025, 39,000 unlicensed betting sites have been blocked. He added the government will take the same approach toward prediction market operators. “Our goal is to curb any type of illegal betting,” he said. Durigan was clear in stating that prediction markets violate the gambling law approved by Congress. “The product offered by these platforms is not eligible for regulation. Blocking actions are due to non-compliance with legislation. This market is not provided for in the law, and no one will be permitted to bet on whether it will rain tomorrow or similar events.” Regis Dudena, Secretary of Economic Reforms, noted Brazil’s regulations aim to organize and control activities—like betting. “Betting unrelated to sporting events and online games was excluded from this regulation. Any other type of betting is prohibited,” he emphasized. Betting framed as a security “We began seeing the growth of prediction markets, which look much like betting but not as defined by law,” Dudena continued. Predictions had all the characteristics of betting but were presented as a security concern, prompting a request for clarification on what constitutes a derivative in the CMN’s view. “In response, the CMN [National Monetary Council] excluded predictions from the scope of market offerings.” Daniele Correa Cardoso, Secretary of Prizes and Betting, said fixed-odds betting is legal and regulated as a public service. “Therefore, authorized platforms must comply with established rules.” Cardoso added that prediction markets entered Brazil to offer bets disguised as derivatives. “This is illegal and has not been recognized by the Brazilian government,” she declared. “We have reviewed these platforms and identified their dynamics are those of a bet, but not covered by Law 14.790, which only includes fixed-odds betting and online games.” Blocking orders have been issued Ricardo Morishita, national consumer secretary, used the opportunity to reaffirm the complete prohibition of prediction markets, as they are not covered by Law 14.790 or the CMN’s resolution. He warned illegal betting poses immense risk to consumers, advising players to seek regulated sites identified by the bet.br domain. When asked if companies like Polymarket will be prevented from operating in Brazil, Regis Dudena stated all platforms offering services not covered by the SPA or aligned with the CMN resolution will be blocked. This suggests Kalshi— which announced plans to launch a Brazilian offering with XP International last month—also faces blocking. “Companies offering derivatives will be protected by law, as long as they do not offer products not covered by the National Monetary Council,” he concluded. This story was originally published in Portuguese on iGB Brasil. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Ten individuals charged in Ukraine for illicit online gambling ring

(AsiaGameHub) -   The people facing charges include two Russian nationals and a Ukrainian woman who is married to one of them. Ukraine.- Ruslan Kravchenko, Ukraine’s Prosecutor General, has announced that charges have been filed in connection with an illegal online casino network operated by two Russian citizens and the wife of one of those men. Reportedly, the suspects have been charged with committing crimes as part of an organized criminal group and engaging in illegal gambling activities under Part 3 of Article 28, Part 2 of Article 203-2 of the Criminal Code of Ukraine. Three of the ringleaders were additionally charged with laundering the proceeds of crime under Part 3 of Article 209. The prosecutor general stated that payments were made using cryptocurrency, including stablecoins (USDT). Players transferred funds to the operators’ crypto wallets. To legitimize their profits, the money was first accumulated in accounts of a company registered in Estonia before being transferred to offshore companies, Kravchenko said, as reported by the Ukrainian news agency, Interfax Ukraine. Assets equivalent to over UAH5 bn (around €97m) were reportedly laundered through this method. “Two Russian citizens and the wife of one of them, a Ukrainian citizen, created a large-scale online gambling network,” Kravchenko wrote on Telegram. “They recruited seven more Ukrainians into the operation. Through affiliated IT companies, scheme participants ran at least five online casino websites. Some of them had previously operated legally, but after their licences were revoked, the organisers created new sites with the same names and continued the illegal business”. The two Russian citizens were served with notices of suspicion in absentia, while the Ukrainian citizen received their notice in person. Authorities are working to determine the whereabouts of the remaining seven participants. Notices of suspicion were served on them through relatives in the manner prescribed by law, Kravchenko said. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Boyd Gaming posts Q1 revenue gain

(AsiaGameHub) -   The company's revenue reached $997.4 million, marking a rise from the $991.6 million reported for the same quarter in 2025. US.- Boyd Gaming Corporation has announced its financial performance for the first quarter ending March 31. The firm's revenue was $997.4m, an increase compared to the $991.6m recorded in the corresponding period of 2025. As per the report, net income fell to $105.5m from $111.4m, while adjusted EBITDAR decreased to $317.4m from $337.5m. The corporation's Midwest & South segment experienced growth in both revenue and adjusted EBITDAR compared to the previous year. This performance was attributed to favorable comparisons against the prior year's severe winter conditions and the benefits of recent property investments. The Las Vegas Locals segment felt the effects of persistent softness in the destination business and disruptions from the continuing renovation work at Suncoast. Conversely, the online segment saw sustained expansion from its online casino gaming operations, alongside contributions from third-party market access agreements that were in line with the levels seen in the latter half of 2025. The Managed & Other category reported growth in revenue and adjusted EBITDAR, propelled by ongoing increases in management fees from the Sky River Casino in Northern California. Keith Smith, president and CEO of Boyd Gaming, stated: “Our Q1 performance demonstrates the advantages of our diversified operations, our effective concentration on operational efficiencies, and our continuing capital investment program. At the property level, we saw growth in both revenue and adjusted EBITDAR year-over-year, with property margins again surpassing 39%. These outcomes were bolstered by sustained increases in play from both core and retail customers across the company, fueled by widespread strength in our Midwest & South segment. “Moving forward, we are confident that our robust balance sheet, varied portfolio, balanced capital allocation strategy, and seasoned management team collectively place us in a strong position to keep generating long-term value for our shareholders.” Boyd Gaming also recently launched Cadence Crossing in Henderson, Nevada. This new property is situated adjacent to the Jokers Wild Casino, near the intersection of Boulder Highway and Warm Springs Road, and features more than 450 slot machines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Banijay Entertainment finalizes Tipico Group acquisition

(AsiaGameHub) -   Tipico is now part of the Banijay Gaming division, alongside Betclic and Admiral Austria. France.- Banijay Entertainment has successfully completed its acquisition of the Germany-facing Tipico Group, thereby broadening its gaming operations. The French entity had initially announced its intention to acquire a 65 per cent stake from CVC Capital for €3bn in October of the previous year. Tipico will now operate within the newly established Banijay Gaming division, which already encompasses Betclic in France and Admiral Austria, acquired from Novatech last year. In January, the group divested its stake in Bet-at-home AG. The company reports a consolidated customer base of 6.5 million across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire. Banijay Group will retain a 65 per cent ownership of Banijay Gaming’s capital, sharing it with CVC and the founders of Tipico and Betclic. There are plans to increase Banijay Group's stake to a minimum of 72 per cent in the coming years. The restructuring includes leadership changes: Joachim Baca will move from his role as Tipico Group CEO to become Vice-Chairman of Banijay Gaming’s board. Mate Bacic, previously CEO of Tipico Austria, has been appointed as the new Tipico Group CEO. Nicolas Béraud, founder and former CEO of Betclic, will assume the position of Chairman of Banijay Gaming’s board. Julien Brun has been promoted from Betclic COO to CEO. This acquisition follows Banijay's joint venture with RedBird IMI, which resulted in the shared ownership of All3Media and the formation of one of the world's largest content production groups. The company projects that, on a pro forma basis, its combined entities would have generated €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow in 2025. The company anticipates double-digit growth for the expanded gaming division, bolstered by estimated medium-term synergies of €100m. Commenting on the transaction, Béraud stated: “This combination positions Banijay Gaming as a truly scaled European platform, offering enhanced diversification and greater exposure to large, fully regulated markets. By integrating our shared DNA, technologies, trading expertise, and customer platforms, we will accelerate product innovation, improve our omnichannel offering, and provide a more seamless and engaging experience for our players. Our immediate focus is on realizing the full potential of this merger to drive growth across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Flutter reveals the winners of Tech4Good Awards

(AsiaGameHub) -   The gaming operator’s Alpha Hub startup initiative will provide support to the winning companies. UK.- Flutter Entertainment has revealed the recipients of its most recent Tech4Good Awards. This project, organized by the gambling firm’s Alpha Hub startup programme in collaboration with Beyond Sport, has awarded two tech startups as part of an effort to showcase its social impact amid ongoing pressure from UK legislators for stricter gambling advertising regulations. The top prize was awarded to GoodGym, a platform that motivates walkers, runners, and cyclists to perform community service while they exercise. Established in 2009, the startup currently operates in 68 regions across the UK and is recognized for its AI-driven tool, Coach, which assists users in finding local opportunities to engage and build community connections. The runner-up is Civic Dollars, a Belfast-based firm that created a geo-fencing community currency application designed to incentivize outdoor exercise. For every half-hour spent in public areas, users accumulate “Civic Dollars,” which can be exchanged for health-related courses or contributed to local charitable organizations. The Tech4Good Awards feature a total prize pool of £60,000, alongside customized guidance from both Alpha Hub and Beyond Sport. Adam Burgess, Director of Programmes at Beyond Sport, stated: “By pairing financial grants with specialized capacity-building assistance, these awards empower organizations to leverage technology to expand solutions that boost physical activity and generate sustainable health and community benefits.” Flutter established Alpha Hub in 2018 to link emerging businesses with its various brands, such as FanDuel in the US, and Sky Bet and Paddy Power in the UK and Ireland. These partnerships have covered areas including responsible gambling, product development aimed at women, and, more recently, horse racing innovation via the Future of Racing Summit held with the British Horseracing Authority (BHA). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SBC Summit Americas to shine a light on the future of affiliation and marketing strategy in North America

(AsiaGameHub) -   The gathering will unite top-tier industry professionals to analyze how operators and affiliates are navigating fierce competition. They will discuss utilizing artificial intelligence, new social media platforms, and sophisticated marketing technology to enhance acquisition, boost conversion rates, and foster long-term player involvement within shifting regulatory frameworks. Press release.- With the battle for North American players intensifying, SBC Summit Americas is set to guide industry players beyond conventional methods. The event will highlight innovative engagement strategies through its specialized North America Marketing & Affiliates track. Scheduled for Wednesday, June 10, the agenda features five panel discussions with prominent marketing experts. These sessions will explore how companies are sharpening their acquisition tactics, increasing conversion efficiency, and developing more enduring player lifecycles. Attendees will discover how to leverage AI for better player interaction, manage changing advertising rules with certainty, tap into fresh acquisition avenues like TikTok, and establish brands that prioritize player retention. Rasmus Sojmark, the CEO and founder of SBC, remarked: “Modern affiliates must manage a broader range of channels, platforms, and partnership structures than ever before. The environment is growing more intricate due to social media, content creation, AI, and martech. This specific track aims to simplify that complexity and provide participants with clear insights into what truly fuels expansion.” The track kicks off with the Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value. This session will investigate the evolution of affiliates from mere traffic sources into comprehensive marketing brands. Industry leaders Brian Christopher (FlipTheSwitch.com), Stuart Simms (FairPlay Sports Media), Manuel Stan (Catena Media), and Zaire Williams (Exclusive) will discuss how top affiliates are cultivating dedicated followings through distinct brand identities, tailored content, and deeper engagement. They will also address how these changes are altering the value affiliates provide to operators across the region. With mobile-centric and social media strategies becoming vital for player interaction, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will look at how affiliates are becoming community-focused, content-driven brands. Featuring James White (Hottakes), Caleb Dykema (Vault Sports), Jon Bowden (Playstar), and Bryan Bennett (NorthCo Strategy), the discussion will cover how platforms such as TikTok, YouTube Shorts, podcasts, and live streams are changing acquisition. It will also focus on how affiliates are establishing trust and ensuring long-term viability in a competitive market. The session titled AI, Martech & the Player Journey: Redefining Engagement will delve into how machine learning and AI are reshaping operator-player connections. Experts including Vasilii Gamov (Peaky Ads), Jeremy Groves (Evenbet), Dan Morrison (Fast Track), and Adrianna Samuels (STX) will explain how operators are integrating AI tools with modern martech to stay ahead. The panel will also look at how strategic investments in AI can improve the player experience, refine marketing spend, and encourage lasting loyalty. Additional sessions will explore how North American affiliates can seize new opportunities in markets like Brazil, while another segment will focus on how operators and affiliates use modern martech to improve player acquisition and engagement. SBC Summit Americas is scheduled for June 9-11 at the Broward County Convention Centre in Fort Lauderdale. It is expected to attract 10,000 attendees interested in the North American and Latin American gaming and betting sectors. Across five stages and two breakout areas, participants can attend panels on leadership, sports betting, casino gaming, payments, technology, regulation, compliance, and player safety, featuring insights from some of the industry's most prominent figures. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Frogo Prevents €26M+ Losses from Game Integration Bug, Terminating “Digital Gold Rush”

(AsiaGameHub) -   In the following piece, Volodymyr Todurov, CEO of Frogo, details how a multi-layered, real-time fraud detection strategy successfully mitigated a €26 million-plus “digital gold rush” sparked by a game integration error. Opinion.- Within the digital business landscape, automation is frequently touted as the key to scaling. However, without appropriate safeguards, it can become a double-edged sword. For a high-volume operator (with over 100,000 daily active users) processing 98 percent of payouts via automated approval, this efficiency is standard. But what occurs when a third-party game provider experiences a major logic error? Recently, a glitch in an Amatic game integration transformed an operator’s platform into a “Digital Klondike.” Players realized they could exploit the system for “extra” wins, resulting in an additional €26 million in Gross Gaming Revenue (GGR) with an anticipated 98 percent payout rate at scale. In such scenarios, every second counts in determining whether an operator remains solvent or faces a liquidity crisis. Here is how Frogo reduced a potential eight-figure disaster to a manageable 4 percent loss. The Challenge: When Automation Becomes a Risk Most fraud prevention systems are built to identify “known” patterns. Conversely, provider-side glitches are “Black Swan” events—unpredictable, viral, and capable of bypassing standard player-level restrictions. The Scale: With 98 percent of payouts auto-approved, the system was essentially left wide open. The Velocity: Word of the vulnerability spread rapidly through communities of bad actors. The Frogo Solution: The “Anti-Fraud Mosaic” Rather than relying on a single firewall, we utilize a multi-layered scoring architecture that monitors the entire ecosystem, simultaneously tracking the player, the game, the session, and payout velocity. 1. Beyond the Player: Game-Level Intelligence While other systems focused on identifying “suspicious accounts,” Frogo’s AI Module targeted the game itself. The Metric: A sudden, simultaneous drop in GGR and a spike in Return to Player (RTP). The Result: The system pinpointed the anomaly at its source, enabling the operations team to isolate the problematic game before the exploit could spread further. 2. Advanced Statistical Safeguards Static limits are easily bypassed by abusers. We employed Rolling-Window Calculations to detect: The “Profitability Spike”: A sudden increase in the number of users experiencing winning sessions across the platform. Behavioural Dissonance: New players moving immediately from deposit to withdrawal without engaging in organic gameplay or onboarding bonuses—a hallmark of “fortune hunters.” 3. Real-Time Payout Scoring (The Final Gate) Frogo’s Scoring Engine automatically halted payments that exhibited abnormal balance growth or turnover speed. By the time the “gold rush” reached its peak, our system was auto-declining 96 percent of fraudulent requests, while ensuring a smooth experience for all legitimate players. Business Impact: Turning Loss into Resilience The results are clear: Potential Exposure: €26M+ Actual Loss: Limited to 4 percent. Operational Efficiency The system proved highly resilient: the payout rate rose by only 8 percent day-over-day. The operator avoided the need for a total site shutdown or the emergency recruitment of 50 manual reviewers; the platform managed the crisis autonomously. Key Highlights Seamless User Experience: No legitimate players were impacted. The genuine user base continued to play without any friction or disruption. Precision Targeting: Anti-fraud measures surgically identified and restricted only the small segment of high-risk users responsible for the eight-digit GGR surge. Is Your Automation Protected? This incident is not an anomaly—it is a warning. As the industry shifts toward full automation, the risks associated with “blind spots” are increasing. At Frogo, our goal is to ensure high-load operations remain safe and predictable. We do more than block fraud; we safeguard your liquidity. Is Your Infrastructure “Black Swan” Ready? Standard anti-fraud protocols often fail when a glitch originates from the provider. At Frogo, we believe proactive auditing and transparency are essential for maintaining market integrity. We encourage industry leaders to conduct a technical review of their automated scoring workflows to uncover potential vulnerabilities. Leap Into Safety. By Volodymyr Todurov, CEO at Frogo. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.