(AsiaGameHub) – Altenar invites attendees to visit Stand 206 to discover how its sportsbook solutions can support Canadian market expansion.
Press release.- Altenar will be present at SBC Summit Canada 2026, held in Toronto from May 19 to 21.
The Canadian market is experiencing rapid growth, further accelerated by the launch of Alberta’s regulated market. However, this expansion is also increasing competition and complexity as new regulations emerge and additional operators enter the sector.
Operators are under growing pressure to stand out, manage customer acquisition costs, and develop sustainable revenue models. This is where sportsbooks gain heightened relevance. With iCasino dominating revenue in many regulated jurisdictions, there is a risk of over-reliance on a single vertical.
Sportsbooks provide an extra dimension of player engagement, retention, and cross-selling potential that can enhance long-term performance—provided they include features like player props, same-game parlays, and micro-betting markets to boost user activity.
During its time in Toronto, Altenar will emphasize a key message: sportsbooks must not be sidelined.
On May 20, Matthew Ferrara, Sales Manager at Altenar, will participate in a panel discussion titled “Is Sports Betting Worth It? Evaluating the Role of Sportsbooks in the Canadian Online Gambling Market.”
The session will explore whether operators are undervaluing the financial and strategic importance of sports betting.
Matthew Ferrara stated: “Although igaming still generates close to 78 percent of revenue in markets such as Ontario, operators across North America are confronting a major challenge—rising acquisition costs and the inefficiency of attracting new players. Sportsbook users are less expensive to acquire and can significantly contribute to revenue while also driving increased casino activity.
“In this context, sportsbooks should not be treated as secondary offerings. A well-executed sports-focused campaign has been shown to attract new audiences, enhance engagement, and reduce dependence on costly acquisition channels.”
Attendees are encouraged to schedule a meeting with the Altenar team or stop by Stand 206 to learn how its sportsbook solutions can support Canadian market entry and help operators transform ambitions into tangible growth.
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