Eurasia Sports Set to Enter Irish Gambling Market with Focus on “Pro Bettors”

(AsiaGameHub) –   The former private wagering firm is preparing for further expansion across Europe.

Ireland.—Guernsey-headquartered gambling provider Eurasia Sports is set to debut its 3et sportsbook brand in the Irish market. Having secured a license from the Irish Revenue Commissioners, the operator is targeting broader European growth through its specialized market strategy.

The brand differentiates itself by catering to value-oriented “pro bettors” instead of the general public. Its business model prioritizes competitive odds, increased stake capacities, and a streamlined interface that avoids typical gamification elements.

This strategy, which shares characteristics with betting exchanges or prediction platforms, is designed to attract professional gamblers rather than casual users looking for entertainment. The initial launch will concentrate on high-liquidity markets, specifically major US sports and elite-level football, with offerings centered on 1X2, Asian handicaps, and totals.

Micheál Deasy, Marketing Manager at 3et, stated: “Irish bettors are knowledgeable about sports and value; many are seeking a sportsbook that provides sharp odds and substantial limits without the unnecessary distractions. We believe this is where 3et distinguishes itself.”

3et, which also holds a license from the Alderney Gambling Control Commission in Guernsey, originally operated as an invite-only platform for corporate entities and betting agents. Established in 2015, it opened its services to the general public in 2023. The company intends to use its Irish operations as a testing ground for a broader European expansion slated for 2027.

Despite fierce competition in established Western European markets and the consolidation of major operators into a few large conglomerates, smaller firms utilizing sharp-pricing models believe they have identified a viable niche. DragonBet secured a remote bookmaker’s license in Ireland earlier this year, and Bet St. George recently entered the UK market.

While Ireland’s gambling licensing is currently managed by the Revenue Commissioners, oversight is transitioning to the new Gambling Regulatory Authority of Ireland (GRAI) under the Irish Gambling Regulation Act 2024. The GRAI started processing new in-person Irish betting license applications in February, with existing licenses remaining effective throughout the transition period.