(AsiaGameHub) – Press release.- On May 27, the historic city of Valletta welcomed igaming industry leaders, transforming into a hub for European business. The esteemed SiGMA Europe Awards 2026 were held in Malta’s capital, where international betting firm 1xBet was honored as the Best Sports Betting Operator 2026. This accolade further solidifies the brand’s leading position in the region, gaining acclaim from experts, partners, and customers alike.
Simon Westbury, Strategic Advisor at 1xBet, shared his thoughts on the company’s achievement at the SiGMA Europe Awards 2026:
“Being named Sportsbook Operator of the Year for the fourth time this year, across four different regions, demonstrates that 1xBet’s sportsbook is the undisputed market leader. It combines global scale with local adaptations to meet customer needs everywhere. A win in Europe is particularly meaningful, and we thank SiGMA for an excellent ceremony and Betby for sponsoring the award.”
The awards event was hosted at the opulent Casino Maltese. Beyond the presentation of the distinguished awards, guests enjoyed a magnificent gala night with an elegant cultural program and exceptional high-level networking opportunities. Participants could also contribute to the charitable efforts of the SiGMA Foundation.
1xBet’s success at the SiGMA Europe Awards represents progress for the wider igaming sector. This victory cements the brand’s reputation as a contemporary bookmaker offering a versatile, mobile-first platform and a commitment to responsible gambling. Industry professionals and users alike resonate with 1xBet’s principles. They commended the extensive range of bets on all major sports and the offering of over 1,000 live events. The brand’s fusion of worldwide knowledge and local adaptability also received praise. The 1xBet platform supports 73 languages and provides more than 250 payment options, incorporating local service providers. Additionally, the company backs significant social and sporting projects in its operational markets.
1xBet maintains its swift expansion, showing consistent double-digit growth in betting activity at 14.2%. This result stems from the company’s innovative approach. Enhancements to the platform and AI-powered personalization have been key to drawing in new customers.
1xBet is not just a betting site with an intuitive mobile application; it is a comprehensive ecosystem of advanced and efficient products for both work and leisure within igaming. Its affiliate program, 1xPartners, has operated for over a decade, uniting 500,000 partners from 150 nations. It provides real-time analytics to swiftly adjust marketing campaigns to market conditions, alongside viral creative content developed with a nuanced grasp of each region’s specifics.
Establish your business from scratch or grow a current venture with 1xBet, the Best Sports Betting Operator 2026, which is relied upon by more than 3 million users. Become part of 1xPartners and leverage the strength of our high-end tools!
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.