(AsiaGameHub) – By: James Vance
Social media gambling ads targeting teens have slipped past regulators for years. Now the UK is deploying AI to crack down, but the move is splitting the industry.
The system launches June 11. CAP will partner with social platforms on the sweep. It uses an AI-based Active Ad Monitoring tool. The tool scans social, search and display ads. It pulls from public sources, CAP’s internal tools and proprietary datasets. ML models flag high-risk ads for human review. The tool already processes over 100,000 ads monthly. Breaching brands could face ad removals or sanctions. The Gambling Commission can issue fines for repeated breaches. The sweep specifically targets ads appealing to under 18s.
Smaller gambling operators will face the steepest compliance costs. They may lack the budget for dedicated compliance teams. Larger brands will likely invest in pre-vetted ad content to avoid penalties. Over time, the market will shift toward more transparent, rule-following advertising practices.
Author bio: James Vance, Senior Columnist for a top international tech weekly, covering ad tech and digital regulation since 2012.