Caramelo Sortudo takes the lead as Amusnet brings story, spirit, and celebration to SiGMA South America

(AsiaGameHub) -   Amusnet is displaying its gaming lineup at SiGMA South America, highlighting the well-loved Caramelo Sortudo title and marking its 10th anniversary in Brazil under the “Winning Together” theme. Press release.- Amusnet arrives at SiGMA South America not just to participate, but also as a storyteller, bringing along a narrative that first gained traction at SBC Rio—where the hero Caramelo Sortudo first captured the spotlight. In Brazil, where football, fortune, and folklore are deeply intertwined, Caramelo Sortudo feels less like a game and more like a character straight from the streets. It symbolizes charm, resilience, and unexpected victories. After stealing the show in Rio, this beloved stray-turned-star takes centre stage once again in São Paulo, anchoring Amusnet’s presence with a familiar wink and a promise: luck can come from anywhere. Surrounding Caramelo is a vibrant portfolio that reflects Amusnet’s growing influence in the Latin American market. Titles like 20 Golden Coins, Crazy Red, and Candy Palace bring color and energy, while Coin Gobbler, Roman Coins, and Clover Super Pot add layers of excitement rooted in classic mechanics with modern twists. Adventures continue with 20 Pirate Bombs and 27 Eternal Hot, and Latin Heart and Hot Deco Super Pot echo the region’s unique rhythm and flair. Then there’s a bold evolution—Caramelo Sortudo, Crash Edition. The same beloved character, reimagined for a faster, more dynamic experience, proves that even icons can reinvent themselves. Beyond slots, Amusnet’s broader portfolio comes to life. The Golden Coins Link and Bonus Platform showcase the company’s technological backbone. These tools are designed not just to entertain, but to boost engagement and retention. Meanwhile, the live casino offering delivers a new level of immersion. From the glamour of Vegas Roulette 500x and Dynamic Roulette 120x to the high-stakes allure of Eye of Ra Roulette 2000x and the spectacle of Showtime Roulette 500, every spin feels like a performance. Innovation extends further into the virtual realm, where Virtual Monaco 72x, Virtual Space 120x, and Virtual Vegas 500x transport players into fast-paced, visually striking environments, bridging the gap between gaming and simulation. And then there’s football, the heartbeat of Brazil. Amusnet taps into this universal passion. The thrill of a last-minute goal is reflected in Golden Goal Roulette—unpredictability, tension, and celebration are all there, reimagined through gameplay that mirrors the sport’s emotional highs. Tying it all together is the powerful message of Amusnet’s 10th Anniversary, celebrated throughout the year: “Winning Together”. More than an anniversary, it’s a statement of trust and partnership, marking a decade of growth while reinforcing Amusnet’s commitment to the markets it enters. In São Paulo, this message resonates, supported by engaging activations like tablet-based prize experiences that turn visitors into participants in the story. The company said: “At SiGMA South America, Amusnet presents products but also creates a world where characters like Caramelo Sortudo lead the way, where technology and emotion intersect, and where every game contributes to a larger narrative.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New US bill suggests a ban on sports prediction market contracts

(AsiaGameHub) -   The Prediction Markets Are Gambling Act seeks to bar any entity registered with the CFTC from offering contracts that closely mimic sports bets or casino-style games. U.S. — A new bipartisan bill introduced in the U.S. Congress would prohibit any CFTC-registered entity from listing contracts that closely resemble sports bets or casino-style games. The legislation, titled the Prediction Markets Are Gambling Act, was put forward by Senators Adam Schiff (D-California) and John Curtis (R-Utah). Its sponsors describe the bill as “the first bipartisan measure aimed at regulating prediction markets.” It would amend the Commodity Exchange Act to include amateur, collegiate, and professional sports, and its text clarifies that it will not override any state laws or rules that regulate or ban such games. Schiff and Curtis argue that for 15 years, the CFTC enforced rules banning entities from listing gambling-related contracts—yet the agency has since “abruptly reversed course,” intervening in litigation and loosening its enforcement. The CFTC also took part in a memorandum of understanding with Major League Baseball, which named Polymarket its official prediction market exchange on March 19. Senator Schiff stated: “Sports prediction contracts are just sports bets with a different name. Yet these contracts have been offered in all 50 states, clearly violating state and federal law. Instead of enforcing the law, the CFTC is greenlighting these markets and even promoting their growth. It’s time for Congress to step in and close this loophole, which undermines state consumer protections, infringes on tribal sovereignty, and generates no public revenue. I’m proud to partner with Senator Curtis to end these illegal markets.” Curtis added: “Too many young people in Utah are being exposed to addictive sports betting and casino-style gaming contracts—products that belong under state control, not federal regulators. Our bipartisan legislation clarifies regulatory authority, ensuring states can keep their power over sports betting and casino gaming. The Prediction Markets Are Gambling Act is about respecting state authority, protecting families, and keeping speculative financial products out of places where they don’t belong.” The American Gaming Association (AGA) called the bill’s introduction “a critical step in reaffirming Congress’s intent that all gaming—including sports betting—is not a federal commodity and is governed by state and tribal law.” The AGA further noted it “strongly supports this bipartisan effort, led by Senators Schiff and Curtis, to uphold state and tribal sovereignty and protect consumers by ensuring sports and gambling-related contracts are prohibited.” A bill in the Vermont House of Representatives, sponsored by Rep. Thomas Stevens (House Bill 913), proposes banning certain event contracts—covering prediction markets tied to sports, contests, individuals, politics and campaigns, disasters, war, all-hazards, or death. In New Jersey, Senate President Pro Tempore Shirley K. Turner’s S-3692 seeks to ban unregulated prediction markets in the state, while Rep. Scot Matayoshi has introduced House Bill 2198 in Hawaii. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New Jersey committee advances legislation to outlaw micro bets

(AsiaGameHub) -   Bill S-2160 aims to prevent sports wagering licensees from offering or accepting wagers on micro bets. US.- The New Jersey Senate’s Wagering, Tourism, and Historic Preservation Committee has approved a bill prohibiting sports wagering licensees from accepting micro bets. Sponsored by senators Paul Moriarty and Patrick Diegnan, with co-sponsorship from senators Turner and Burzichelli, S-2160 now advances to the Senate floor for a second reading. Following this, it may proceed to a third reading, undergo amendments, or be referred to a different committee. Under the bill, a micro bet is defined as a live proposition bet regarding the result of the immediate next play or action within a sporting event, such as predicting if the next baseball pitch will be a strike or if the upcoming football play will be a pass or run. Offenders could face penalties between $500 and $1,000. The legislation highlights that calls to New Jersey’s problem gambling helpline have surged by 277 per cent since the state legalised sports wagering in 2018. It references data suggesting that up to eight million individuals across the country are affected by problem gambling, and that 57 per cent of professional athletes engage in sports wagering. Senator Moriarty stated: “Micro betting presents various dangers to New Jersey and its citizens. These bets are more susceptible to manipulation than wagers on an entire game, particularly by insiders with foreknowledge of outcomes, which disadvantages ordinary players. Additionally, their addictive nature is heightened by short-term results and rapid payouts, allowing bettors to place many wagers quickly, fostering a cycle of impulsive and financially damaging gambling.” Diegnan remarked: “While gambling is inherently addictive, enticing players with endless betting chances during games makes micro bets far riskier. Micro bets allow gamblers to expend more time and money, a perilous path often resulting in addiction and severe financial hardship.” New Jersey bill on prediction markets In February, Senate President Pro Tempore Shirley K. Turner introduced S-3692, a proposal to prohibit unregulated prediction markets within the state. This bill also mandates that any markets related to athletic events must comply with the state’s current sports betting regulations. Furthermore, the legislation seeks to implement consumer protection standards, anti-fraud protocols, and transparency measures, while granting the Attorney General the authority to pursue injunctive relief and civil penalties against operators found in violation of the law. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New Hampshire sports betting handle drops in February

(AsiaGameHub) -   The handle fell by 22.6 percent from January’s figure. United States – New Hampshire’s sports betting handle amounted to $70.4 million in February, a 22.6 percent decrease from January’s $90.9 million. Gross gaming revenue (GGR) hit $10.5 million, nearly unchanged from January’s $10.6 million, while the hold rate rose to 14.9 percent. According to the New Hampshire Lottery, mobile sports betting generated a handle of $65.3 million and GGR of $9.2 million, while retail sports betting produced $5.1 million in handle and $1.2 million in GGR, with a hold rate of 24.4 percent. For the current fiscal year (July 2025 to February 2026), the total combined handle stood at $641.5 million, with GGR at $76.1 million. Approximately $33.4 million was remitted to the state as revenue share. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Celina Guedes of EGT: “Brazil is entering a transformative moment for the gaming industry”

(AsiaGameHub) -   Celina Guedes, EGT's Regional Director for Brazil, talks about the firm's strategic objectives for SiGMA South America 2026 and the prospects within Brazil's developing regulatory landscape this year. Exclusive interview.- Over a year since Brazil's gaming market officially launched, companies operating in the country are now seeking to solidify their market position and expand their footprint in a growingly competitive sector. Achieving this depends on establishing strategic alliances and guaranteeing long-term scalability. Prior to SiGMA South America, a key regional event, Focus Gaming News interviewed Celina Guedes, EGT's Brazil regional director, regarding the company's approach in this changing environment, Brazil's expansion prospects, and the opportunities arising in both digital and physical gaming sectors. What does EGT expect from SiGMA South America? What are your main goals for the event? SiGMA South America has established itself as a leading conference for Latin America's gaming sector, and for EGT, it offers a strategic opportunity to reaffirm our enduring dedication to the region. Brazil is quickly establishing itself as a globally significant regulated gaming market. As the new regulatory structure materializes, the nation is transitioning into a fresh era of organized and sustainable industry expansion. Our primary objective at SiGMA South America is to reinforce strategic collaborations with operators, platforms, and industry players shaping this new regulated landscape. We also view the event as a chance to showcase EGT's technology and content offerings, encompassing solutions that serve the digital sector and potential future land-based ventures, such as VLT operations, contingent on market development. For our team, the conference centers on fostering enduring partnerships and establishing EGT as a dependable ally for operators aiming to expand in Brazil and throughout Latin America. How do you intend to surprise visitors at the expo? Do you plan to introduce new products this year? At SiGMA South America, attendees will get to explore the breadth of EGT's international collection and discover why our solutions consistently deliver strong results across various markets. Our emphasis extends beyond merely displaying games to illustrating the solidity of EGT's ecosystem—integrating captivating gameplay mechanics, robust mathematical frameworks, and dependable technology infrastructure. EGT possesses broad expertise spanning both digital and physical gaming realms. This provides us with a distinctive edge as Latin American markets develop and test various regulatory approaches, including prospects for VLT operations in specific regions. We persistently broaden and modify our product range to align with the demands of regional operators and players, consistently prioritizing performance, scalability, and lasting value. What development opportunities do you identify in the Brazilian market for 2026? Brazil is approaching a pivotal juncture for the gaming sector. As regulatory progress continues, the nation holds the potential to emerge as one of the world's biggest regulated gaming markets. For 2026, we anticipate opportunities materializing across various segments. The digital market will keep growing swiftly, propelled by widespread mobile usage and robust player involvement. Simultaneously, conversations regarding physical gaming prospects—including potential VLT rollouts in specific venues—could enlarge the ecosystem in upcoming years. Brazilian gamers are notably engaged and receptive to entertainment offerings that blend compelling visual design, user-friendly gameplay, and consistent performance. Firms that grasp these patterns and can tailor their content to local tastes will be favorably situated for expansion. For EGT, this signifies a chance to leverage our global expertise and established product suite to assist operators as the market reaches maturity. "Brazil could develop into one of the most substantial regulated gaming markets worldwide." Celina Guedes, EGT's Brazil regional director. What are EGT Brazil’s main priorities until the end of the year? Our key priorities through year's end center on solidifying EGT's footprint in Brazil and enhancing ties with operators and strategic allies within the regulated marketplace. The regulatory evolution is fostering a more organized and clear-cut setting for the sector, which proves highly beneficial for sustained investment and market advancement. At EGT Brazil, we concentrate on broadening alliances, boosting our portfolio's prominence, and providing operators with top-tier content and trustworthy technology. Concurrently, we are vigilantly tracking regulatory changes and prospective openings in both digital and physical segments—including potential VLT projects—to guarantee that EGT remains optimally situated to facilitate the upcoming wave of expansion in Brazil's gaming industry. "At EGT Brazil, we prioritize growing partnerships, elevating our portfolio's profile, and equipping operators with high-quality content and dependable technology." Celina Guedes, EGT's Brazil regional director. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Mika Kuismanen: “Finland’s gambling reform is at least a decade overdue”

(AsiaGameHub) -   Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling, discussed Finland’s transition from a state-run monopoly to a regulated licensing system with Focus Gaming News. Exclusive interview.- As Finland prepares to dismantle its long-standing gambling monopoly, the nation is on the brink of a major regulatory shift within the European gaming sector. Moving to a licensing framework represents more than just a structural change; it is a vital reaction to falling channelisation rates and the rising influence of offshore, unlicensed operators. In this context, Focus Gaming News interviewed Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling, to evaluate the impact of this widely anticipated reform. Finland is currently undergoing a process that will surely serve as a milestone: the conclusion of the gambling monopoly and the launch of an open online market. What are your initial thoughts on this transition? Do you believe the timing is appropriate, or is it overdue? Shifting from a total monopoly to a licensing model is undoubtedly a positive step for several reasons. Currently, the monopoly holder’s market share in competitive sectors is alarmingly low, dropping below 30 per cent. This leads to substantial losses in state tax revenue and issues regarding the oversight of gambling within Finland. Finland has essentially been a ‘wild west’ regarding gambling, and this reform serves to regulate our system rather than liberalise it. Regrettably, this reform is at least a decade late. A sharp decline in channelisation has been evident for quite some time, but the political resolve to end the monopoly was previously absent. “Finland is really a ‘wild west’ when it comes to gambling and the reform regulates our system, not liberalises it.” Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling. Strictly regulated markets are often criticised by those who fear that overly restrictive rules drive players toward unlicensed operators. How do you perceive this risk in the Finnish context? The Gambling Law enacted last December offers a solid foundation for building a responsible market in Finland. The legislation provides operators with sufficient motivation to seek a Finnish licence. My primary concern lies in how the supervisory body will function. If it focuses almost exclusively on overseeing the licensed sector—similar to the Swedish model—without dedicating resources to curbing the black market, there is a significant risk that unlicensed operators will gain market share. We require a regulator that will proactively guide the market. What role will the Finnish Trade Association for Online Gambling occupy in this new ecosystem, and how will it adapt as the market matures? The Rahapeliala played a key role in shaping the upcoming gambling legislation, thanks to the professionalism and active engagement of its member companies. Our advocacy efforts will continue, as political risk remains a constant factor, as seen in other jurisdictions. This is evident in the frequent, often irrational, legislative threats to impose further restrictions on the gambling sector. The industry will remain an active participant now and in the future, engaging in dialogue with regulatory authorities and government bodies, while representing the sector in media and industry-related forums. Which elements of the new regulatory framework require further refinement before the 2027 launch? The Gambling Act does not require, nor should it undergo, changes before the market opens on July 1, 2027. As mentioned, the law is balanced for all stakeholders. What remains to be clarified are the technical requirements for operators, such as the protocols for reporting gaming events to the regulator. Additionally, discussions regarding how the authority will issue guidance on advertising and marketing have yet to take place. The licensing process for Finnish online gambling has recently commenced. What has been the initial reaction from operators preparing for the July 2027 deadline? Operators are showing great enthusiasm for the Finnish market. We have seen a surprisingly high volume of inquiries and requests for guidance, especially given that Finland is not a particularly large market. I anticipate a significant number of licence applications; at the time of this writing, the Police Board has already received 24 applications, despite there being well over a year until the market officially opens. Looking ahead, what is your outlook for the industry’s future in Finland? I am cautiously optimistic. The law provides a strong opportunity for the industry to develop in Finland. However, it is important to note that the sector faces pressure from multiple sides. Political demand for regulation is intense, and some politicians fail to grasp that irrational regulation only fuels the black market. The upcoming election cycle (2027-2031) is critical; if hasty, ill-conceived changes are made to the law without empirical justification, the industry risks a negative trajectory. “The law provides a good opportunity for the development of the industry in Finland.” Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling. Do you believe a harmonised set of rules across European gambling markets is realistic, and would that genuinely simplify things for operators? That is an excellent question, and it is a topic that receives far too little consideration. I subscribe to the view that European-level regulation would be beneficial, particularly in preventing or hindering the operations of unlicensed companies. This would be especially valuable regarding issues like payment processing and IP blocking. It would also mitigate the risk of individual nations acting as free-riders. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

N1 Partners at Conversion Conf Warsaw

(AsiaGameHub) -   N1 Partners has declared its participation in Conversion Conf Warsaw 2026, taking place from April 1–2, where the company will showcase its N1 SEO Traffic Cup and explore new affiliate partnerships. Press release.- N1 Partners is set to attend Conversion Conf Warsaw 2026, a major gathering for affiliate marketing professionals, scheduled for April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating an ideal environment for networking, deal-making, and sharing insights. At Conversion Conf, the N1 Partners team is focused on key priorities: building strong partnerships, discussing high-converting traffic opportunities, and closing scalable deals. Whether you’re seeking exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations translate into results. As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this lively and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. For those looking to step away from the buzz, the N1-branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community. What to expect from N1 Partners A key focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team to explore the best strategies for their traffic to climb the leaderboard and maximize results. At Conversion Conf, N1 Partners centers on what truly drives results: high-quality traffic partnerships exclusive deals for Tier-1 GEOs insights into top-performing funnels and conversion drivers Book a meeting with N1 Partners’ affiliate managers To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site. Vlad – affiliate team lead Shirin – affiliate manager Victoria – Sokolenko, affiliate manager Aleksandr – affiliate manager Artem – affiliate manager Why meet N1 Partners Conversion Conf Warsaw is the right place to explore: 14+ casino and sportsbook brands with Reg2Dep up to 70% Top deals across 10+ Tier-1 GEOs CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models N1 Partners said: “If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person. “Let’s talk traffic, deals, and growth. Be number one with N1 Partners.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

At 2026 Global Game Connect, Sri Lanka Promotes Its Expanding Domestic Industry

(AsiaGameHub) -   During the 2026 Global Game Connect (GGC) conference held in Sri Lanka, government officials reaffirmed their dedication to building a legal, fair, and sustainable gaming industry. The conference was hosted earlier this month at City of Dreams Sri Lanka, South Asia’s first integrated resort. This $1.2 billion IR, which operates a casino run by Melco Resorts & Entertainment, first opened in 2025, marking the largest private-sector investment in Sri Lanka to date. Deputy Minister of Industries and Entrepreneurship Development Chathuranga Abeysinghe told conference attendees, “Technology paired with creativity will drive this industry… From a government perspective, we will provide our full support to grow this sector both domestically and across the region.” Sri Lanka benefits from its strategic location, being a four-hour flight from Southeast Asia and a two-hour flight from India. “We have significant potential for [gaming], particularly for fast-growing neighboring markets like India,” stated Deputy Transport Minister Susil Ranasinghe during GGC. Stricter regulation: a prerequisite for gaming operators Robust regulation is essential to attract global gaming operators such as Melco, a leading firm based in Macau. The 2025 Sri Lanka Gambling Regulatory Act mandates “transparency and good governance” to foster “public confidence in the integrity of the gambling industry”. The act prohibits “irresponsible products and practices” and calls for programs “to minimize social harm associated with gambling”. It also includes measures to curb financial crimes like money laundering and prevent people under the age of 18 from gambling. City of Dreams Sri Lanka hosted the first Global Game Connect trade show, held March 16 and 17. As South Asia’s first integrated resort, it could serve as a bellwether for global operators seeking new markets. This legislation applies to both land-based and online gaming. Officials report that 60% to 70% of gamblers currently patronize unregulated offshore providers. Penalties for unlicensed iGaming operators include fines of up to Rs. 10 million ($107,000) or up to two years of imprisonment. The independent Gambling Regulatory Authority, also established in 2025, was created to enforce this act. It is scheduled to be fully operational by the end of June. Sri Lanka connects gaming and tourism As Sri Lanka continues to recover from the 2022 economic crisis, officials are drawing a direct link between the gaming and tourism sectors. They have set a target of up to 3 million visitor arrivals this year, surpassing the 2025 record of 2.3 million. Their strategy includes positioning the island as a high-end tourism destination, including for gambling tourists. The tourism revenue target of $4.5 billion is based on an average daily per-person expenditure of $160, up from $140 in 2025. With the gaming levy increased from 15% to 18% and higher casino entry fees for local visitors, gaming revenue is expected to generate an additional $250 million per year. However, for brick-and-mortar casinos, the majority of revenue will likely come from foreign tourists. According to one estimate, the local entry levy, which doubled last year from $50 to $100, equals 40% to 60% of the starting monthly salary for a Colombo-based office worker. As such, Sri Lanka is casting a wide net to attract visitors. Tourism Development Authority Chairman Buddhika Hewawasam shared that the country views Saudi Arabia and the broader Middle East as potential feeder markets, alongside the United States. On the sidelines of GGC, a representative from iGaming platform provider Diamante Tech noted that Sri Lanka’s stricter gaming regulations have boosted its appeal to global manufacturers and suppliers. “There is a growing sense that industry players are now looking closely at the Sri Lankan market. This is a really positive move… and a fantastic opportunity. The sector will only continue to grow.” Marjorie PrestonMarjorie launched her gaming career in 2007 and has focused on Asian gaming markets since 2020. Outside of work, she writes about travel and film and plays the drums. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Billion-Dollar Macau Money Laundering Case Leads to Charges

(AsiaGameHub) -   On Monday, authorities in Taiwan indicted 20 individuals for their roles in a money laundering operation that allegedly utilized Macau-based casinos to clean over TWD33 billion ($1.03 billion) in illicit funds. Law enforcement described the case as the country's "first cross-border casino money laundering case." The scheme allegedly involved depositing illegal gambling profits into the credit accounts of specific card runners, who then traveled to Macau to use high-limit cards for purchasing casino chips. These runners reportedly did little to no gambling. Instead, they either cashed out the chips for Hong Kong dollars—the primary currency in Macau's casinos—or handed them off to accomplices within the gaming center. Suspects connected to Asian iGaming firm According to the Yunlin District Prosecutor’s Office, the probe was initiated last November following a tip to the Criminal Investigation Bureau (CIB) about a criminal organization recruiting money mules. Raids conducted in Taichung, Taipei, and New Taipei City resulted in the arrest of 20 suspects and 10 reported indictments. Charges have been filed under the Money Laundering Prevention Act. Local news reports have tied the syndicate to Jinzhou Entertainment City, an iGaming operator that targets players in Taiwan, Cambodia, and Vietnam. Online betting is prohibited in Taiwan and Cambodia and faces strict regulations in Vietnam. Alleged leaders, identified as Chen and Lin, are currently at large with 20-year arrest warrants issued. In 2024, International Community Radio Taipei reported that Jinzhou principals and associates were charged in a similar matter. The Taichung Prosecutor’s Office previously identified Lin as a "former high-ranking police officer" who allegedly used his role as a captain in the Taichung Criminal Investigation Corps to oversee a money laundering ring that netted approximately $1.4 million between 2021 and 2024. CIB: Police committed to ongoing money laundering fight In a statement regarding the case, the Taiwan Criminal Investigation Bureau said, “The police will continue to dismantle money laundering networks, enhance their technological investigative tools, and work with international judicial bodies to protect public assets and ensure a safe environment.” Marjorie PrestonMarjorie started her career in the gaming industry in 2007 and has concentrated on Asian markets since 2020. Outside of her professional life, she writes about travel and cinema and is a drummer. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Panama’s National Assembly Approves New Gambling Levy and Advertising Restrictions

(AsiaGameHub) -   Bill 403 puts forward a prohibition on gambling advertisements, other new restrictions, and a levy to support treatment programs. Panama.- The National Assembly has voted to pass a bill imposing new gambling restrictions in Panama. Sponsored by deputies Raúl Pineda and Crispiano Adames, Bill 403 now needs only final approval from President José Raúl Mulino Quintero to become law. Designed to enhance protection for vulnerable groups against gambling-related harm, the legislation will impose a 10 percent levy on the revenues of online gambling operators. Funds from the levy will go to the Institute of Mental Health (INSAM) to support the creation of treatment programs and the setup of a specialized gambling addiction center in Panama. As noted by Focus Gaming News Latinoamérica, the legislation will also ban gambling ads in traditional media, social media, and sports, and forbid the use of celebrities or influencers to promote gambling. It will also mandate that online platforms use biometric identification to keep minors from accessing gambling services. Additionally, payment methods will be limited to lower the risk of debt and unregulated spending. Oversight of the new rules will be handled by the Gaming Control Board (JCJ), which will have tools to monitor compliance in real time. Violations could lead to fines of up to 10 percent of an operator’s revenue, license suspensions, or criminal charges. Educational efforts are also included in the bill, with plans to roll out awareness programs in schools across the country. Panama’s action follows Brazil’s increase in its gambling tax rate and Colombia’s announcement of a new gambling consumption tax. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Idaho among 39 states contesting CFTC’s sports betting authority expansion

(AsiaGameHub) -   Idaho has joined a 39-state coalition in a legal challenge against what the states claim is an effort by the Commodity Futures Trading Commission (CFTC) to expand its regulatory authority, Idaho Attorney General Raul Labrador announced Monday. The coalition is asking federal courts to reject the CFTC’s claim that it has exclusive jurisdiction over specific sports betting activities—a move the states say would strip them of their longstanding power to regulate or ban sports gambling within their borders. This legal action comes amid broader uncertainty about the agency’s evolving stance on prediction markets and event contracts, particularly following recent internal changes and policy debates at the regulator. ‘Idaho will continue defending our right to regulate gambling’ In a statement, Labrador said, “Under the CFTC’s reasoning, states like Idaho that opt to ban sports betting would be unable to enforce those bans.” “An unelected federal agency says it found hidden authority in 15-year-old financial reform laws to override state gambling laws across the country,” he added. “Congress never granted that power, and Idaho will keep fighting to protect our right to regulate gambling as we see fit.” The legal dispute escalated to the Ninth Circuit Court of Appeals after Nevada sued Kalshi and similar platforms to enforce its state gambling laws. The CFTC filed a brief supporting the platforms, arguing for federal preemption. In response, Idaho and 38 other states submitted an amicus curiae brief backing Nevada. The coalition stresses that if the CFTC’s position is upheld, states—including Idaho—would be barred from enforcing sports betting prohibitions or regulations. Dispute over regulatory authority The controversy centers on a new generation of online platforms—including Kalshi and Crypto.com—that have begun offering wagers on sports outcomes through federally regulated exchanges. These platforms have promoted their products as financial derivatives rather than conventional sports bets. Kalshi reported that customers traded more than $1 billion worth of contracts tied to the February 2026 Super Bowl. Historically, the CFTC had refrained from endorsing these contracts. In September 2025, the agency issued an advisory clarifying it had not approved such contracts and acknowledged state laws could block them. However, following a change in CFTC leadership, the commission reversed its stance and, in ongoing litigation, argued that these contracts qualify as “swaps”—a category of financial instruments subject to exclusive federal regulation. The four key arguments  The coalition’s brief outlines four key arguments: limits on federal agency jurisdiction, the need for clear congressional authorization, preservation of state powers, and the CFTC’s lack of expertise. Federal agencies cannot unilaterally expand their jurisdiction—especially in domains like gambling that states have traditionally regulated. Supreme Court precedents require explicit congressional approval for agencies to impose broad rules affecting matters of substantial national importance. The coalition asserts Congress did not expressly empower the CFTC to regulate sports betting when it authorized oversight of derivatives markets after the financial crisis. Transfers of traditional state functions to federal control must be explicit. Gambling regulation has long been a core state responsibility. Unlike states—which have established licensing regimes, age-verification systems, responsible gaming policies, and integrity monitoring—the CFTC lacks both gambling-specific expertise and statutory mandates in this sphere. The Ninth Circuit is presently considering consolidated appeals concerning whether state gambling enforcement applies to platforms offering event contracts and prediction markets through federally regulated exchanges. The 39-state coalition urges the court to confirm that states retain the authority to regulate or prohibit betting activities regardless of how platforms characterize their products. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Ukraine to Implement System Blocking Military Access to Gambling Platforms

(AsiaGameHub) -   This system will automatically deny access to military personnel who appear on the designated list. Ukraine.- According to reports, Ukraine’s Ministry of Digital Transformation and Ministry of Defence are developing a system designed to stop military personnel from accessing gambling websites. PlayCity, the country’s new state-run gambling regulator, will roll out the system, which will oblige platform operators to cross-verify all users against a list of serving military staff. Operators are already required to screen all gamblers against a registry of people who are banned from gambling. Moving forward, they will also have to run checks against the list of military personnel, and block access for any user who matches an entry on the list. Officials have stressed that operators will not be told if an individual is serving in the military; the system will only indicate if access restrictions are applicable, without revealing personal details. In an official post published on Facebook, the Ministry of Digital Transformation said: “We are continuing our structured efforts to combat gambling addiction. Our core objective is to protect service members and their families from the risks and negative impacts of problem gambling. To deliver this, we are working alongside the Ministry of Defence to create a mechanism that will limit the participation of defenders in gambling activities while martial law remains in place”. This new measure follows 2024 legislation passed in Ukraine to ban online gambling for all members of the country’s armed forces. The ban was initially prompted by a petition launched by a serving soldier, who cited multiple cases where service members spent their entire salaries on gambling, were forced to take out loans, fell into crippling debt, and even faced temptation to pawn military equipment to cover their losses. PlayCity launched its operations last year, taking over from the previous gambling regulator KRAIL. The body announced that it had blocked over 2,500 unlicensed online casino platforms throughout 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

German survey sparks concern over gambling advertising

(AsiaGameHub) -   The findings of this study may impact the current evaluation of gambling regulations in Germany. Germany.- A comprehensive study involving nearly 4,800 German gamblers between the ages of 18 and 70 has revealed that individuals struggling with gambling issues are more likely to report being influenced by advertising. These participants noted a significant effect on their gambling-related interests, behaviors, and attitudes. The study's participants were recruited from a single online panel, with an average age of 47 and 57 percent identifying as male. The research focused on three specific areas of advertising's impact: shifts in gambling-related behaviors and attitudes; recognition of promotional activities; and familiarity with various gambling products and their providers. Using DSM-5 criteria, participants were categorized as non-problematic (0), at-risk (1–3), or disordered (4+). Across all measured categories, those with gambling disorders reported being more significantly affected by advertisements than those without issues. The strongest correlation was identified in the “involvement” segment, which assessed how advertising shaped attitudes and actions. Vulnerable individuals were much more likely to agree with the statement: “I tend to play after seeing gambling advertising” (36.5 percent compared to only 8 percent of non-problematic gamblers). Statistical analysis, adjusted for age and gender, indicated that higher involvement scores served as the most significant predictors of gambling problems. Each incremental increase in involvement raised the probability of reporting a DSM-5 symptom by 3.8 times and the likelihood of disordered gambling by 4.8 times. Men and younger respondents faced higher risks, independent of the effects of advertising. Men were approximately 1.4 times more likely to report problem gambling symptoms and 1.7–1.8 times more likely to experience disordered gambling. Increased age was linked to a lower risk profile. While the study did not differentiate between specific media channels, the authors pointed to previous research suggesting that social media and online ads were most closely linked to involvement, whereas television ads primarily influenced awareness and knowledge. The researchers argued that stricter regulations on advertising could limit exposure for younger audiences and vulnerable groups. They highlighted that advertising appears to disproportionately affect those already at risk, raising concerns regarding its broader social consequences. Although the survey size is relatively modest, it may carry significant weight as the GGL, Germany’s gambling regulator, concludes its five-year review of the Interstate Gambling Treaty for the Bundestag this year. The authority has committed to evaluating whether the current framework has met its objectives of balancing market sustainability, player protection, advertising restrictions, and the enforcement of online gambling regulations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Soft2Bet Shortlisted in Three Award Categories at SBC Awards Europe

(AsiaGameHub) -   Soft2Bet has secured nominations in three categories at the SBC Awards Europe, highlighting the increasing influence of its platform, gamification suite, and product innovation across key European markets. Press release.- Soft2Bet has been nominated in three categories at SBC Awards Europe, showcasing the robustness of its platform, gamification, and product innovation throughout major European markets. This recognition follows a year of impressive financial results and sustained momentum across the company. The company has been nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application, MEGA, as well as for Platform Provider of the Year. Furthermore, MEGA Clawee, a nostalgic claw-machine game re-envisioned for online play and part of the MEGA suite, has also been nominated for Industry Innovation of the Year. Performance across Europe continues to validate Soft2Bet’s strategy. The company previously reported a substantial increase in EBITDA and growth in sportsbook revenue over a 12-month period, alongside a significant uplift for its brands throughout the year. Collectively, these results underscore the strength of Soft2Bet’s performance-first B2B model, which integrates product innovation, MEGA-powered gamification, localization, and compliance to foster sustainable growth in saturated, highly competitive markets. The Platform Provider of the Year nomination reflects the strength of Soft2Bet’s core platform, which integrates player account management, payments, CRM and segmentation, bonus and loyalty tools, risk controls, and gamification into a unified stack. Built on a mobile-first foundation and a single centralized backend, it provides operators with the speed and flexibility to launch quickly, adapt to local market demands, and scale across casino and sportsbook with enhanced control. On the gamification front, MEGA Clawee introduces a remote-controlled claw machine into the online experience, combining skill-based gameplay with instant prizes, which creates an effective retention loop. Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Being nominated in three categories at SBC Awards Europe is a strong affirmation of our ongoing development. Our objective is to provide operators with a high-performing platform, impactful local execution, and product experiences that encourage player loyalty. MEGA is fundamental to this, helping to convert engagement into stronger retention and long-term value.” For Soft2Bet, this shortlisting represents another significant achievement during a period of strong commercial progress, product expansion, and industry recognition, as the company continues to assist operators in launching, localizing, and scaling through platform technology and engagement products designed for enduring growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

UK National Lottery Transformation Hits Major Milestone with £450m Investment

(AsiaGameHub) -   Allwyn states that it has fulfilled the Gambling Commission's requirements as set out in its enabling agreement. UK.- Allwyn reports that it has now injected over £450m into modernising the UK National Lottery since assuming control from Camelot in February 2024. The firm characterises its overhaul under the fourth lottery licence as the most significant transformation of the lottery since its launch in 1994. The Gambling Commission initiated an investigation last year concerning delays in Allwyn’s modernisation of the lottery after several deadlines were missed. Although the findings have not yet been released, Allwyn indicates that the investment milestone demonstrates that the requirements for Fully Implemented Commencement (‘FIC’) outlined in the Enabling Agreement have been met. The National Lottery experienced multiple outages during this period. In August, Allwyn briefly halted operations to facilitate the replacement of lottery terminals across more than 40,000 retail locations. In January, the website and mobile apps were inaccessible for 24 hours during a digital system update designed to implement a new user interface and enhanced player safety protocols, including mandatory deposit and spending caps, hourly automatic logouts, and responsible gambling alerts for instant win games. From a financial perspective, Allwyn’s first full year leading the National Lottery resulted in a 3.5 per cent increase in sales to £8.1bn in 2025. Digital channels generated £4.1bn of this revenue, narrowly exceeding retail sales for the first time. Approximately 12 million players participated digitally. Funds raised for good causes in 2025 amounted to £1.7bn, averaging £33m per week. Allwyn has set a goal of reaching £60m per week by the expiration of its licence in 2034. Andria Vidler, CEO of Allwyn UK, stated: “Allwyn is dedicated to bringing back the magic to The National Lottery and driving sustainable growth. We consider the stewardship of this unique British institution to be both a privilege and a duty we treat with the utmost seriousness. “We are thrilled to be delivering growth for The National Lottery while successfully finalising the largest international lottery upgrade in history. This is a highly promising time for The National Lottery and its participants, as these essential upgrades enable us to introduce new games and products, allowing us to raise record sums for Good Causes.” This month, Allwyn UK appointed Katie Harbron as its new Director of Games. Her mandate is to foster innovation within The National Lottery’s game portfolio. The company also launched an internal creative and content production studio named Studio 59, a reference to the number of balls in the main lotto game. Allwyn stated that the creation of the new studio is in response to a “swift evolution in the marketing and media landscape, with rising demand for timely, relevant, and culturally aware content across digital platforms”. By enhancing its in-house capabilities, the company aims to expedite content production and streamline operational workflows. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Philippine authorities aim at Roblox in gaming cybercrime drive

(AsiaGameHub) -   The Philippine National Police (PNP) has intensified its crackdown on cybercrime activities occurring on online gaming platforms, including the popular children's video game Roblox. This action follows concerns raised by prosecutors regarding elements within Roblox that bear resemblance to gambling, potentially exposing children to exploitation. The directive specifically targets issues of child exploitation and illegal gambling. Cybercrime crack down In an official statement issued on Sunday, PNP Chief General Jose Melencio Nartatez Jr. instructed the Anti-Cybercrime Group (ACG) to bolster its efforts in combating illegal conduct facilitated through online gaming applications. The gaming platform Roblox was specifically named in connection with reports alleging its misuse for purposes such as "sexual predation, grooming and exploitation of minors." Chief General Nartatez stated: "Our mandate of serving and protecting the people now encompasses cyberspace to keep them safe, especially for children. This is what modern policing also means, and your PNP has been keeping up." The PNP has confirmed its ongoing collaboration with the Department of Information and Communications Technology (DICT) and the Cybercrime Investigation and Coordinating Center (CICC) to investigate these allegations. Officials have clarified that the enforcement efforts are not limited to Roblox, indicating that other online gaming and social media applications are also under close observation. ‘Child gambling’ Roblox boasts over 111 million daily users, with approximately 40% being under the age of 13. Its systems involving randomized rewards and purchasable virtual items have attracted scrutiny from both regulators and academics. Research conducted by the University of Sydney, along with interviews with children and parents, has revealed that young users often struggle to comprehend in-game currency and random-reward mechanics. Some parents have described these features as 'child gambling,' and have characterized transactions as 'scams' and 'cash grabs.' This intensified focus on enforcement also reflects a broader international trend in regulation. In Greece, authorities have recently taken steps to enhance protections for young people amidst growing concerns about harms associated with online betting, including measures to limit exposure to digital gambling content and strengthen oversight of online platforms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

DOCV warns that the latest GGL black – market estimates are ‘too conservative’, and the channelisation is still closer to 50%

(AsiaGameHub) -   Simon Priglinger-Simader, vice president of Germany's Deutscher Online Casinoverband (DOCV) trade association, has rejected the GGL's new 2025 channelisation statistics, labelling them as 'conservative' and incorrect. The GGL released a report exceeding 120 pages last week, estimating Germany's channelisation rate reached 77% in 2025. While the regulator evaluated different methods in the report, it ultimately conducted a survey of 2,000 people who had participated in online gambling (lotteries excluded) in the past year. Survey participants were questioned on whether they had used illegal operators during that time. Following his review, Priglinger-Simader stated the report was clearly flawed by "non-representative sampling," indicating the sample did not properly reflect those gambling on the black market. "Furthermore, there's a degree of recall bias when you ask someone if they are engaging in illegal gambling. Most likely, they will say no," Priglinger-Simader told iGB. He added, "The figures are not in line with the tax revenue numbers we are aware of." DOCV-commissioned 2023 report still more accurate on black market size In November 2023, the trade association published its own black market analysis, which found that as many as half of all players in Germany were using illegal sites. Priglinger-Simader asserts this assessment is more precise than the GGL's most recent report. "We still believe that, considering all the work done, a result showing a black market size of around 50% is much nearer to the real scale of the black market," he continued. The study was written by economist Gunther Schnabl from the University of Leipzig and utilised Nielsen gambling activity data to evaluate Germany's channelisation rate. This was merged with data on stakes placed on illegal sites, which Priglinger-Simader believes is probably significantly higher than current estimates indicate. Although the GGL's report stated black market Gross Gaming Revenue (GGR) was €547 million in 2024, the trade body head calls this number "too conservative." "We believe the real turnover of illegal operators is far greater due to the abundance of bonuses, absence of player safeguards, no loss limits, no spin limits—essentially no regulations in the black market," he cautions. He also points out that licensed German operators have received feedback from customers stating they have switched to the black market to escape the strict controls and limitations imposed by the regulated market. "However, this information isn't robust enough for a case study to incorporate it [into the next analysis]," says Priglinger-Simader. Updated Schnable channelisation report expected soon A revised report from Schnabl is anticipated this summer, analysing 2025 data. "[They] are presently analysing 2025 figures using the Nielsen data panel from before and will produce an updated brief evaluation or perhaps a second edition of the study, possibly in June or July, around the summer," Priglinger-Simader added. Speaking on the report's methodology, he said, "They will use a refreshed list of illegal websites targeting Germany. Then it's essentially an update incorporating new illegal operators that have entered, along with the overall market evolution. For 2025, they have already compiled an updated list of illegal operators, as that landscape is very fluid and has changed over the past two or three years." Despite dismissing the GGL's latest figures, Priglinger-Simader concedes that the regulator's lowered channelisation estimate is a good indication it is beginning to comprehend the market better. Channelisation rate could be used to prevent Interstate Treaty review updates Back in June 2024, the regulator indicated the black market constituted only about 4% of the total sector. Priglinger-Simader is concerned, however, that this new data might be leveraged to the regulator's advantage during the current review of the German Interstate Treaty regulations. This review represents the licensed industry's sole opportunity for easing player restrictions such as compulsory deposit limits and slot stake limits. He cautions that the GGL could "use [the data] to claim everything is functioning perfectly, that no action is needed to bolster the legal [framework], and that licensed operators should simply carry on as before." The review is scheduled to finish next year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Sportradar Introduces iGaming Brand Playradar, Blending Sports Data Expertise with Casino Content for Global Operators

(AsiaGameHub) -   The new brand is set to connect sportsbook and casino experiences through its proprietary hybrid content. Press release.- Sportradar Group has announced today (March 24) the launch of Playradar, a specialized brand that will provide global operators with a fully integrated ecosystem for cross-vertical gaming experiences. This launch signifies the next phase in the evolution of Sportradar’s igaming business. To spearhead this expansion, Sportradar recently appointed Edo Haitin, formerly the CEO of Playtech Live, to lead its igaming division. Haitin brings over 20 years of experience in igaming operations, live casino development, and executive leadership, adding significant senior-level expertise to accelerate Sportradar’s growth in the igaming sector. Edo Haitin, EVP of igaming. Playradar will utilize Sportradar’s live and historical sports data, along with AV streams, and combine them with casino games to develop unique, proprietary hybrid products. These products will feature: A live 24/7 experience center – offering players a simultaneous game and live stream view on a single screen, merging sports viewing with gaming for enhanced engagement or real-money betting. This fosters a community where players can interact in real-time, sharing tips, game preferences, and reactions. Live & historical streaming sports/casino hybrid content – transforming real sporting events into interactive, event-driven gameplay by blending live and historical sports streams with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data. Premium igaming content – including virtual sports and a comprehensive selection of casino games, such as slots, table games, arcade, and crash games, all developed to the highest standards for an optimal player experience. Sportradar is uniquely positioned to scale its igaming business through its existing game studio, extensive sports data expertise, streaming capabilities, and global distribution network. The company's marketing, acquisition, and retention technologies are built on deep insights into player behavior across both betting and igaming verticals, strengthening Sportradar’s relationships with sportsbook and casino operators worldwide. Given that the majority of Sportradar’s clients already operate in both verticals, igaming presents a natural avenue for driving long-term monetization and lifetime value alongside its betting offerings. Playradar will operate exclusively in regulated markets, with responsible gaming and integrity principles integrated into all its products. Game releases are planned throughout 2026, with an initial rollout in the UK, North America, and Latin America. The full product range will encompass classic table games, arcade and slot games, as well as virtual sports. Carsten Koerl, founder and CEO of Sportradar, stated: “igaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-selling between the worlds of sport and casinos, helping operators increase player value and session length at a time when engagement and retention are crucial for operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, supported by a passionate and dedicated team.” Edo Haitin, EVP of igaming, added: “By combining our unparalleled experience in sports data and live streaming with a proven track record in product development, we aim to create hybrid content and gaming experiences that capitalize on the growing popularity of sports casino consumption. We are uniquely positioned to seamlessly integrate live and historical sports events, innovative gaming mechanics, and casino content, and we have the advantage of being able to distribute games to an already licensed operator portfolio. I am incredibly excited to further strengthen our igaming business through Playradar and to grow it into a leader in igaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Study: Australian women worried marketing and CSR campaigns have ‘normalised’ gambling

(AsiaGameHub) -   A recent online study of 525 Victorian women aged 18 to 40 has uncovered worrying trends in how modern gambling marketing in Australia is altering female attitudes towards betting. The research underscored how current promotional and public relations efforts have increased women's involvement in gambling while minimising its associated dangers. This qualitative online survey took place in Victoria, Australia, from 14 June to 1 July 2024. The participants, mostly residents of metropolitan Melbourne (76%) with an average age of 31, reported high recent gambling engagement, with 79% having placed a bet in the previous year. ‘It makes an addictive activity appear harmless’ Answers to open-ended questions revealed three main themes: gambling had been normalised; participation was strongly promoted; and players perceived less risk. Many women stated that modern marketing tactics have helped make gambling seem "normal" and socially acceptable for females. This is especially the case for campaigns using female celebrities or influencers, new betting options linked to entertainment, and sponsorships in women's sports. The survey reported that "Social media influencers were described as ‘relatable’ and ‘desirable’, and their involvement in gambling promotions was seen to make gambling seem glamorous and aspirational". Participants worried that framing bets as "fun", low-stakes, or tied to charity often concealed potential harms. Portraying gambling as "harmless" risked encouraging progression towards riskier behaviours and eventual financial loss. "I think there is a lot of harm in promoting gambling in this way for anyone," said one respondent. "It makes an addictive activity appear harmless." "They make it seem harmless and can become a light joke," said another participant. A large number of respondents felt gambling promotions appeared crafted to draw in new customers. This targeting was seen as particularly effective for younger women, by connecting betting products to their social lives and interests. Words like "encourage", "attract", and "tempt" were commonly used to describe this impact. Furthermore, by linking products to their hobbies, some women said it caused gambling to "feel normal". Some even suggested this normalisation could generate a "fear of missing out". ‘Pink-washing’ has its impact The study, conducted by researchers from Deakin University and Curtin University, pointed to player scepticism about gambling firms' use of gender-focused corporate social responsibility (CSR) campaigns. For instance, promotional ties to International Women’s Day or breast cancer awareness month were frequently viewed as strategic image management rather than authentic social contribution. Even while recognising these tactics as reputation-building, some women admitted they could unintentionally build trust in gambling brands, potentially making them more susceptible to marketing. A present-day study When designing the survey, the academics concentrated on the growing influence of social media marketing on platforms favoured by younger women, such as Instagram and TikTok. Australian data cited in the study indicated that annual gambling participation rates for women in Victoria are similar to men's, with around 50% gambling yearly and about a third doing so monthly. The authors noted similarities with sectors like alcohol and tobacco, where CSR and sponsorship have historically been used to burnish brand image and stall regulatory action. These worries reflect wider international trends. In Greece, authorities have recently acted to bolster protections for younger people against growing online betting harms, with a specific emphasis on curbing exposure to digital ads and promotional material. Likewise, recent German research connected a rise in gambling advertising to heightened risks for vulnerable players. The findings indicated that extensive promotional content helped normalise betting behaviour and deepen the involvement of at-risk individuals. What comes next? The researchers called for stronger regulatory steps, suggesting that limits should go beyond obvious gambling ads to include more subtle marketing forms. These encompassed influencer collaborations, novelty markets connected to popular culture, and CSR activities that act as indirect advertising. They also urged targeted public awareness initiatives to help women assess gambling promotions more critically and gain a clearer understanding of the related risks. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Pragmatic Play and Cactus Gaming Launch Smart Studio Across Brands

(AsiaGameHub) -   Pragmatic Play has enhanced its collaboration with Cactus Gaming by rolling out its Smart Studio solution across all of Cactus Gaming's brands. This move allows for completely tailored live casino settings and broadens the selection of region-specific games. Press release.- Pragmatic Play has deepened its connection with Cactus Gaming by integrating its advanced Smart Studio solution into their existing agreement, which is now active across all of the operator's brands. The Smart Studio provides adaptable customization and branding capabilities, utilizing sophisticated technology to grant operators full command over the design of the gaming environment, thereby delivering high-quality, personalized casino experiences. Featuring localized live casino staples like blackjack, roulette, and baccarat, Cactus Gaming is now equipped to offer its customers a wide array of top-tier live dealer games. This agreement signifies Pragmatic Play's most recent expansion of partnerships within Brazil's regulated market, a region characterized by its dynamism and rapid growth, where the demand for its leading content portfolio is steadily increasing. Victor Arias, VP of LatAm at ARRISE, commented: “The Smart Studio solution is experiencing significant adoption throughout Latin America, attributed to the adaptable environments and comprehensive customization it offers to operators. We are pleased to witness Pragmatic Play’s Smart Studio solution now active within Cactus Performance BR’s live casino offerings across the Brazilian regulated market, and we anticipate further solidifying an already robust collaboration.” Thiago Garrides, CEO at Cactus Gaming, stated: “Pragmatic Play’s offerings have been instrumental in our expansion in Brazil, helping us establish a solid market presence. With Smart Studio now operational, we are confident it will enable us to enhance our casino portfolio even more and provide our customers with the finest possible experiences.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.