分类： iGame

(AsiaGameHub) -   World boxing champion Manny Pacquiao has signed an agreement with Philippine iGaming platform DigiPlus to launch a new series of games specifically for Filipino players. Recognized for popular iGaming platforms such as BingoPlus, ArenaPlus, and GameZone, DigiPlus dubbed the development a “new round” for Philippine-based digital entertainment, offering “a robust ecosystem crafted to enhance the Filipino player experience”. The collection features nine Pacquiao-themed games, “meticulously crafted to reflect Pacquiao’s accomplishments and unyielding fighting spirit”. Leading titles include Super Ace Pacquiao, Pacquiao Fortune and Fortune Gems Pacquiao. Pacquiao will also serve as “the new face of DigiPlus’ top-tier sportsbook and elite card and table game tournament hub,” the company noted. Leveraging the name value of a sports icon Pacquiao is the only eight-division world champion in boxing history and a Philippine national icon. Known in the ring as “Pacman,” he served in the Philippine Senate from 2016 to 2022. He later ran for president, losing in 2023 to Ferdinand “Bongbong” Marcos Jr. However, the Pacquiao name still holds significant influence. DigiPlus Chairman Eusebio Tanco stated that the new partnership merges “the legendary tale of our boxing hero with a strong technological framework, [to create] an innovative, secure, and genuinely local experience”. This will make DigiPlus and its platforms the first official gaming partners of MannyPay, a Pacquiao-branded payment platform licensed by the Philippine Central Bank. “This partnership with DigiPlus is special because it was developed with our fellow Filipinos in mind,” said Pacquiao. “Whether through the games that share my story or managing transactions with MannyPay, we are demonstrating to the world what Filipinos can achieve.” Marjorie PrestonMarjorie started her career in gaming in 2007 and has concentrated on Asian gaming markets since 2020. Outside work, she writes about travel and film and plays the drums. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Malta might be the first European country to develop a specialized regulatory framework for prediction markets. Malta – Economy Minister Silvio Schembri stated that the government is looking into the potential regulation of prediction markets in Malta. He characterized the sector as having robust global momentum and notable potential for innovation. Per Business Now, Schembri made these remarks at the opening of Blockchain.com’s new Malta offices. Schembri is said to have noted that any legislative adjustments would need to be grounded in a framework aimed at supporting responsible growth on a large scale. He emphasized that user trust was vital, and transparency and compliance were necessary for the industry to thrive. Prediction markets have grown quickly around the world alongside the rise of platforms like Kalshi and Polymarket. This model has seen especially rapid growth in the US, where regulated betting is restricted to sports. That said, regulatory oversight has also been increasing. Operators often position prediction markets as financial instruments instead of gambling, claiming this lets them operate without a gambling license. But several US states have pushed back against this, and the British Gambling Commission has made it clear that prediction markets would need a gambling license under UK law. Additionally, there are regulatory worries about how outcome data is collected and verified after multiple disputed events. A number of other countries—France, Germany, Belgium, and Portugal among them—have imposed bans on Polymarket. Malta became a key igaming hub after being the first European Union (EU) member to regulate remote gaming in 2004. The country purposefully developed the industry to diversify its economy away from tourism, and the sector now accounts for 12% of Malta’s GDP. Should Malta choose to develop a specialized regulatory framework for prediction markets, it would mark another European milestone. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Swedish government has revealed the appointment of Peter Knutsson as the new director general of the Swedish Gambling Authority (Spelinspektionen).  Knutsson, who presently serves as the advertising ombudsman, is set to take on the role on 17 August 2026. He will hold the six-year position until 31 August 2032. Knutsson will bring a breadth of experience in public administration, consumer protection, and regulatory roles. Since August 2024, he has been overseeing advertising standards in Sweden as part of his ombudsman responsibilities.  Previously, he held the post of Head of Unit at the Ministry of Finance and has worked with the European Commission. Additionally, Knutsson has provided advisory support to the Swedish Financial Supervisory Authority.  A qualified lawyer with more than 20 years of managerial experience, Knutsson specializes in consumer legislation and related policy areas. ‘This will be very good for the authority’ The appointment takes place during a period of intensified scrutiny of Sweden’s gambling market, with recent data showing that nearly one in six Swedes engaged in online gambling activities in 2025.  Concurrently, the government has been advancing amendments to the Gambling Act aimed at strengthening its capacity to target unlicensed operators. Authorities have also taken more direct action against illegal gambling, with police recently dismantling an unlicensed operation. Madelaine Tunudd, chairwoman of the Gambling Authority, welcomed Knutsson’s appointment. “With the strong experience Peter Knutsson brings from, among other areas, the Ministry of Finance, consumer affairs, and most recently the Advertising Ombudsman, this will be very good for the authority.”  Johan Röhr, the current acting director general, confirmed he would manage the transition and assist Knutsson to ensure a smooth start in his new role. “I welcome the government’s decision on a new director general for the Swedish Gambling Authority and will ensure that Peter Knutsson receives a thorough introduction during my handover as acting director general.” Knutsson will take over from the acting leadership that has steered Spelinspektionen through recent periods of regulatory and enforcement activity. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The organization alerts that European consumers face an increasing danger from deceptive gambling websites and applications that pose as authorized operators. Belgium – The European Gaming and Betting Association (EGBA) states it has submitted evidence in response to the European Commission’s recent call for input regarding the upcoming EU Action Plan to Combat Online Fraud. Its submission advocated for unified EU measures to address fraudulent gambling sites and apps that take advantage of the good standing of legal operators. The EGBA noted that its submission was backed by documented proof showing how scammers methodically pretend to be licensed gambling operators to trick consumers throughout Europe. The evidence includes instances of fake websites using domain names that copy or closely mirror legitimate operators, illegal gambling apps available on Google Play and the Apple App Store, phishing schemes imitating licensed brands, and social media ads that direct users to real-money apps located outside the EU which are masked as games. “These forms of fraud put players at risk of identity theft, financial harm, and unsafe gambling conditions where proven protections provided by regulated operators—such as self-exclusion—are absent,” the association stated. “EGBA members report that fraudulent domains and apps across Europe often reappear soon after being taken down, leaving consumers continuously exposed even with constant monitoring, takedown requests, and repeated enforcement steps.” The EGBA projects that illegal operators accounted for 27 percent (approximately €18 billion) of the total gross gaming revenue in Europe’s online gambling market in 2025. It notes that some non-EU offshore operators falsely assert they hold EU country-issued gambling licenses, mislead about their regulatory standing, and often hide gambling products as games. Photo: EGBA Dr Ekaterina Hartmann, Director of Legal and Regulatory Affairs at EGBA, said: “The evidence we’ve collected demonstrates how scammers are methodically taking advantage of the trust consumers have in the licensed gambling sector, endangering European consumers and enabling the illegal online gambling market to expand. “From counterfeit websites and deceptive apps to phishing attacks and social media frauds, these threats resurface just as fast as they are removed. Disjointed national strategies for these fraud types are insufficient—we need coordinated EU-wide action to make sure consumers and legal operators don’t end up waging an uphill fight against fraud.” The European Commission’s Action Plan to Combat Online Fraud is scheduled for adoption in the second quarter of 2026. This initiative aims to reduce online fraud across various economic sectors in the EU via enhanced coordination and cross-border collaboration. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Revenue saw a 1.5 per cent increase compared to the previous year. US.- The Nevada Gaming Control Board (NGCB) has announced that casinos across the state reported $1.23 billion in revenue for February. This represents a year-over-year increase of 1.5 per cent. Clark County, encompassing areas such as the Strip, downtown Las Vegas, North Las Vegas, the Boulder Strip, and surrounding regions, generated $1.07 billion in revenue, marking a 0.7 per cent rise from the same month in 2025. The Las Vegas Strip alone accounted for $696.2 million, an increase of 0.86 per cent. In other areas, Washoe County, which includes casinos in Reno, Sparks, and North Lake Tahoe, reported $84.2 million in revenue, a 7.1 per cent increase year-over-year. South Lake Tahoe contributed $18 million, up 1.5 per cent, Elko County generated $33.6 million, an increase of 7.7 per cent, and the Carson Valley Area saw $10.3 million, a 4.2 per cent rise. The state collected $73 million in percentage fees, which is a 3 per cent decrease compared to the same period in 2025. Figures from the NGCB also indicated that $133.8 million was wagered on this year's Super Bowl across the state's 186 sportsbooks, representing the lowest handle in a decade. According to NGCB chairman Mike Dreitzer, unaudited data showed a sportsbook win of $9.9 million, resulting in a hold of 7.4 per cent. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The National Bureau of Investigation-National Capital Region (NBI-NCR) announced on Monday that it is investigating allegations of rural land theft in Bataan Province, with the land reportedly transferred to a company linked to Philippine Offshore Gaming Operations (POGOs). Philippine President Ferdinand Marcos Jr. had banned the country's POGO industry, which has been associated with crime, in 2024, mandating their exit by 2025. Over a year later, the repercussions of POGO operations continue to be felt. Local farmers have stated that the rural land parcels were transferred illegally, without the authorization of the Department of Agrarian Reform, to a holding company connected to Harry Roque. Roque, an attorney and self-proclaimed human rights advocate, previously served as the spokesperson for former president Rodrigo Duterte. Last year, prosecutors filed charges of qualified human trafficking against Roque in connection with a POGO operation in Pampanga. Shortly thereafter, Roque reportedly left the Philippines and is now believed to be residing in Austria. According to the NBI-NCR, "preliminary information indicates the possible falsification of documents" in relation to the land transfers, raising "serious concerns about the validity and legality" of the process. The bureau has committed to a thorough investigation of the land-grab allegations and will pursue prosecution if warranted. The rise and fall of POGOs POGOs were legalized in 2016 during the Duterte administration and generated substantial government revenue, amounting to PHP5.17 billion (US$86 million) in 2023, with projections of PHP7 billion for 2024. The industry began to face scrutiny following raids on several POGO establishments that uncovered evidence of criminal activities, including online love and crypto scams, as well as forced labor. In his 2024 State of the Nation address, President Marcos stated that "disguising as legitimate entities, the operations have ventured into illicit areas furthest from gaming," listing offenses such as "financial scamming, money laundering, prostitution, human trafficking, kidnapping, brutal torture – even murder." Based on these allegations, he ordered the shutdown of all POGOs, both legitimate and otherwise, by the end of the year. In October of that year, as the industry was ostensibly winding down, police raided Central One Bataan Inc., a business process outsourcing company allegedly operating as a front for a POGO. This company was not registered with the Philippine Amusement and Gaming Corp., the regulatory body for the domestic gaming industry. Central One has denied the allegations. POGOs also linked to drug trade In related developments, Interior Secretary Jonvic Remulla stated at a press briefing on Tuesday that Chinese nationals associated with POGOs are responsible for leading most of the active drug syndicates in the country. At a Tuesday press conference, Philippines Interior Secretary Jonvic Remulla said Chinese nationals connected to POGOs brought most of the active drug syndicates to the country. Remulla described POGOs as "a plague on the Philippines," telling reporters that the country is "paying for the effects of those POGOs" from 2016 to the present. He added that "almost all the syndicates we’ve caught here are led by Chinese nationals using visas from POGOs." On Tuesday, Remulla, alongside representatives from national law enforcement, participated in the burning of PHP4.56 billion worth of illegal drugs in Trece Martires City. This amount represents the drugs confiscated in illegal drug cases over the past six months alone. Marjorie PrestonMarjorie began her gaming career in 2007 and has focused on Asian gaming markets since 2020. Outside of work, she writes about travel and film and plays the drums. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Onlyplay's crash game ChiX has earned a nomination for Crash Game of the Year, while the company is a finalist for Rising Star in Casino (Supplier). Press release.- Onlyplay has received dual nominations for the SBC Awards Europe 2026, being shortlisted in two major categories that showcase standout product quality and corporate development. The nomination of its crash game ChiX for Crash Game of the Year acknowledges its robust performance, captivating gameplay, and rising player appeal. Concurrently, Onlyplay's shortlisting for Rising Star in Casino (Supplier) honors its swift growth, creative game range, and expanding footprint in international markets. The company stated: “These nominations underscore Onlyplay’s dedication to providing novel, high-impact gaming experiences and its sustained progress as an innovative game content provider in the igaming sector.” The award recipients will be revealed on April 30 at Xara Lodge in Malta during the SBC Awards Europe event, which honors leading achievers and pioneers in the industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   1xAffiliates is set to present its partner programme at Conversion Conf Warsaw taking place on April 1-2, which will offer networking opportunities, expert-led discussions and exclusive events for more than 3,000 industry delegates gathering in Poland. Press release.- The team behind 1xAffiliates, the flagship partner programme, will participate in the high-profile Conversion Conf Warsaw event hosted in Poland’s capital on April 1-2. The gathering will bring together over 3,000 delegates from 100 leading brands. The forum will also feature more than 50 expert talks covering core trends and challenges in the affiliate marketing sector. For 1xAffiliates, joining the flagship Conversion Club conference presents a one-of-a-kind chance to develop scaling strategies for existing partner cases, forge new connections, and exchange insights with key players driving the industry forward. One of the core business hubs at the Warsaw event will be stand G12. The 1xAffiliates team has created a comfortable space to facilitate productive networking. To maintain a relaxed atmosphere, the stand will have a bar serving aromatic coffee and refreshing drinks. Guests can also enjoy engaging interactive activities, including giveaways of premium tech products. On the first day of the event, one lucky visitor will win an Apple iPhone 17 Pro, while a Canon PowerShot G7X Mark III camera will be awarded on the second day. The draws start at 16:00, so don’t miss your chance to take home a valuable prize. 1xAffiliates will also host an exclusive immersive party for partners. The event is organized in collaboration with YO SPACE and is themed after David Fincher’s hit film Fight Club. Over the two days, partners can enjoy casual, productive networking in a lively atmosphere that supports the formation of promising new deals. On April 2, guests can enjoy DJ sets, speaker sessions, as well as a range of business and immersive activities. At 18:00 on April 3, the highlight Fight Club Show party will be held. Stage fights, interactive performances and acrobatics will deliver a spectacular finale for both the partner event and the entire forum. Don’t forget to register for the party, but remember the first rule of the club: don’t tell anyone about the club. “Visit Conversion Conf Warsaw to uncover the secrets of turning sign-ups into deposits with 1xAffiliates,” the team said. Over 500,000 partners from more than 150 countries have built successful businesses in fast-growing markets using the programme.  This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Attendees will gain insights from CEOs, CMOs, and marketing specialists as they address the most significant challenges in contemporary marketing, ranging from increasing customer acquisition costs and evolving player behaviors to the expanding influence of AI, data, and new communication channels. Press release.- SBC Summit Malta 2026 is set to feature a specialized marketing program designed to assist brands in reimagining their strategies for acquisition and engagement in the modern era. As regulations become stricter and channels diversify, marketing has evolved into one of the gaming industry's most intricate domains. Teams are now not only competing for attention but also navigating an environment shaped by constraints and continuous change. Scheduled for April 29-30, the event will provide delegates with the opportunity to learn from CEOs, CMOs, and marketing experts as they confront the primary challenges in contemporary marketing, including escalating acquisition costs, changing player behaviors, and the increasing role of AI, data, and new communication avenues. The program is divided into two distinct segments. On Wednesday, April 29, Marketing Unplugged will delve into the strategic approaches required to overcome the industry's most significant marketing hurdles, whereas Marketing in Action, on Thursday, April 30, will focus on practical workshops centered on actual implementation. Rasmus Sojmark, SBC's founder and CEO, commented: “Marketing departments face unprecedented pressure. Expenses are increasing, and the margin for mistakes is diminishing. Offering diverse learning formats, the marketing platform enables participants to grasp the theoretical underpinnings of modern marketing and apply them practically in a manner that aligns with their preferred learning method.” Marketing Unplugged will be presented using various formats aimed at fostering both in-depth contemplation and engagement, ranging from CEO fireside discussions and expert masterclasses to real-time campaign evaluations. Sessions will investigate Malta's emergence as a leading global gaming center, provide leadership and marketing insights directly from industry chief executives, and feature CMOs dissecting actual campaigns live. Specialists will also address how the industry is enhancing its AI regulatory framework and the changing significance of search. The scheduled panels include: Malta: A Global Gaming Hub The CEO Dialogue: Leadership Challenges AI Scrutinized: Governance, Accountability, and Future Horizons Marketing Channels – The Marketing Equilibrium: Allocating and Conserving Resources in 2026–2027 The CMO Assessment: Campaigns Examined SEO Series Marketing in Action will transition from strategic discussions to practical application, offering a series of interactive workshops where participants can develop and test frameworks for immediate implementation. Participants will discover methods for crafting compelling, narrative-driven messages, establishing retention and loyalty structures, and understanding the influence of branding and psychology on player conduct. Furthermore, sessions will underscore how AI and data-powered marketing can boost campaign effectiveness and foster a sustainable competitive edge. The workshops offered comprise: Media & Communication: Transitioning from Sales to Narrative in a Regulated Environment Player Retention and Engagement: Cultivating Enduring Value from Initial Deposit Branding and Behavioral Science: Capturing Consumer Interest and Market Dominance AI and Data-Powered Marketing: Strategies for Developing More Intelligent Campaigns Noteworthy experts scheduled to participate throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group). The SBC Summit Malta 2026 is slated for April 28–30 at the InterContinental Malta, expecting to gather 6,000 industry specialists. Beyond the marketing focus, the conference will also feature specialized programs on product development and regulatory compliance, complemented by two workshop areas dedicated to affiliation and leadership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The extended multi-year collaboration brings 3D shot tracking, micro-betting options, and live UFC strike analytics to bettors in the United States. Press release.- Sportradar AG has announced the expansion of its long-term agreement with Hard Rock Bet, incorporating official data and odds from the PGA TOUR and Ultimate Fighting Championship (UFC), alongside improved in-play wagering features for its U.S. platform. Users of the Hard Rock Bet Sportsbook will now have access to new live betting options for the PGA TOUR—rights secured by Sportradar via its acquisition of IMG ARENA—such as dynamic micro markets for hole winners and hole scores. These offerings are supported by sophisticated visual tools aimed at elevating the live betting experience, including a real-time leaderboard with play-by-play updates, 3D shot tracking for every hole, and automated round-by-round insights. Regarding UFC events, Hard Rock Bet customers will now enjoy a wider selection of in-play micro markets, covering metrics like strikes landed and attempted, as well as takedowns. These are paired with a live match tracker that provides in-fight statistics, official branding, and fighter imagery to foster a more engaging, data-rich experience for fans. Through this deal, Sportradar remains a key provider for Hard Rock Bet, supplying a diverse range of betting markets and real-time solutions, such as live match trackers, APIs, and an extensive audiovisual portfolio covering over 700,000 annual events across major sports leagues. Eduard Blonk, CCO at Sportradar, stated: “We are delivering the full breadth of our official data, odds, and AV portfolio to Hard Rock Bet users. Integrating our recently acquired PGA TOUR and UFC content enables operators to provide more active in-play betting opportunities and increase fan involvement. We are eager to continue our partnership to improve the live sports experience for Hard Rock Bet customers throughout North America.” Mike Primeaux, executive managing director and COO at Hard Rock Digital, remarked: “By further incorporating Sportradar’s content, we are providing our players with additional ways to interact with the action on our highly-rated app. This collaboration bolsters the unique experience offered by Hard Rock Bet and aligns with our objective of providing a streamlined, personalized journey that keeps fans engaged with the events they value most.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Ukraine's Ministries of Digital Transformation and Defence have unveiled plans to implement an automated system designed to block military personnel from using online gambling platforms. The initiative, disclosed on the ministry's official Facebook page this week, seeks to curb gambling addiction among service members while martial law remains in effect. The mechanism will operate by verifying login attempts on gambling sites against two critical databases: a register of prohibited individuals and the armed forces personnel list. When the system identifies a user with restricted status, it will automatically deny access to online gambling services. According to ministry officials, gambling operators will only receive a simple "yes/no" response regarding access permission, without receiving any personal or military-specific data. A preventative measure against gambling addiction This measure is part of a wider, coordinated campaign to address gambling addiction. "We are continuing our systematic battle against gambling addiction. Our objective is to safeguard military personnel and their families from the dangers and fallout of gambling addiction," the announcement stated on Tuesday. The statement also highlighted joint efforts with the Ministry of Defence to restrict Ukraine's defenders from engaging in gambling while martial law is in place. This new system builds on legal limitations implemented earlier in 2024, which prohibited service members from accessing online casinos during martial law and introduced stricter controls on gambling advertisements. PlayCity’s enforcement action PlayCity, the platform appointed as the state authority overseeing gambling and lotteries after policy responsibilities shifted to the Ministry of Digital Transformation, will oversee the implementation and enforcement of the login restriction mechanism. Ukraine is already cracking down on illegal gambling operations. In 2024, following the ministry's request, Apple and Google eliminated dozens of unlicensed casino applications from their platforms. Moreover, Ukrainian state authorities have shut down thousands of illegal gambling websites. The program is component of an extensive digital reform designed to bring a large underground gambling market under control. It aims to minimize damage to at-risk groups, including military members. Officials have also signaled upcoming plans to strengthen advertising limitations, prevent exploitation via multiple accounts, and enhance technical tools to combat illegal operators. PlayCity reported significant enforcement activity during the past year and will incorporate this log-in screen restriction into broader market supervision responsibilities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Playtech has initiated a strategic review of its UK-based white label Sun Bingo operation, Chief Financial Officer Chris McGinnis informed analysts on the company's full-year 2025 earnings call. McGinnis stated the business is projected to become unprofitable once the new 40% remote gaming duty takes effect in the UK this April. Elaborating on the review, McGinnis expressed a long-term belief in Sun Bingo's place within Playtech, noting that while it is customer-facing, the operation exhibits more business-to-business than business-to-consumer traits. Playtech took over from Gamesys as the supplier for Sun Bingo in 2015. The company reported in its second-quarter 2025 results that Sun Bingo and other B2C activities were affected by stricter UK regulations. These regulatory shifts were a factor in a 17% revenue drop and lower adjusted EBITDA at that time. Playtech's overall B2C revenue fell 20% year-on-year in 2025 to €78.5 million, a decrease primarily attributed to the divestment of its German Happybet operation. The supplier expressed significantly greater optimism for prospects in Brazil and the wider Latin American region, even after encountering challenges there in 2025 from Colombia's temporary betting VAT and Brazil's move to a regulated market early in the year. Playtech bullish on Brazil Caixa bank opportunity Chief Executive Mor Weizer showed strong enthusiasm for a potential partnership with Brazil's state-owned Caixa Economica Federal bank to introduce a betting brand. Playtech won the tender to supply its platform in 2025, but Caixa's intended launch was postponed in November following political pressure within Brazil. Senator Damaras Alves strongly criticized Caixa in October, calling its plans a "contradictory, dangerous and profoundly irresponsible move". Although the initiative remains on hold for now, Caixa's betting aspirations may find new life as Brazil approaches a general election in October. Commenting on the deal, Weizer cautioned against over-optimism but suggested the Caixa tender might represent "one of the most significant opportunities for Playtech for the coming years". He stated: "This is one of the largest banks in a country with 150 million adults; it has 140 million registered customers. The market access and brand recognition are unmatched." Weizer is confident that a Caixa betting product has the potential to quickly become the market leader in Brazil. On broader Brazilian operations, Playtech executives indicated the market will need additional capital expenditure in the upcoming year. The Americas region was a notable performer for Playtech in 2025, driven by robust growth in the US (revenue increased around 100%) and an updated agreement with Caliente in Mexico. Playtech anticipates a further boost in the region during 2026 from the World Cup, which will be partially hosted in Mexico, Caliente's home base. Playtech revenue dipped 10% in 2025 The group's total revenue for 2025 decreased by 10% from the prior year to €763.6 million, with EBITDA also falling 9% to €197 million. B2B revenue was down 9% year-on-year to €688.3 million, while adjusted EBITDA declined 36% to €141.4 million. Playtech said this was anticipated, resulting from the impact of the new Caliente Interactive contract. Despite facing increased taxation in several markets, the group forecasts its full-year 2026 performance will exceed current market expectations. Nicole MacedoNicole cut her teeth in local news rooms at home in Gibraltar, and helped to establish the peninsula’s first online-only broadcaster. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The organization conducted its inaugural live panel discussion named Stop Losing Talent: 7 Smart Steps for Hiring in 2026. Press release.- SOFTSWISS held its debut Live Panel event, called Stop Losing Talent: 7 Smart Steps for Hiring in 2026, together with Pentasia. The discussion revealed how obsolete recruitment methods cause organizations to lose premier talent and presented a actionable seven-step approach to tackle this issue. Open conversation about recruitment difficulties SOFTSWISS introduced its Live Panel series on LinkedIn to create a forum for transparent industry dialogue. The inaugural session centered on findings from its 2026 iGaming Talent Trends study, created in collaboration with Pentasia, a prominent igaming recruitment advisory firm. The conversation gathered perspectives from throughout the sector, with the speaker lineup featuring top-level executives: Natalia Perkowska, deputy chief HR officer at SOFTSWISS. Sergey Kastukevich, deputy chief technology officer at SOFTSWISS. Andrew Cook, head of Conexus leadership at The Conexus Group. Alastair Cleland, managing director at Pentasia. Recruitment challenges in 2026: the gap between employer and candidate perspectives Throughout the session, specialists analyzed where the recruitment process is breaking down for both parties. From the employer perspective, pressures are mounting from three areas: Rivalry for experienced professionals is heating up throughout the industry. Prolonged internal approval processes are extending recruitment timelines. Locating applicants who possess both technical skills and regulatory knowledge continues to be an ongoing difficulty. Meanwhile, job seekers face ambiguous position descriptions, minimal communication, and scarce information about their application status, which diminishes their interest from the beginning and influences future loyalty. Natalia Perkowska, deputy chief HR officer at SOFTSWISS, stated: “The disconnect between employer expectations and candidate experience is not a single issue – it is a system-level problem. Gaps at each stage of the hiring process accumulate and shape how candidates perceive the company. When these gaps are not addressed, they directly impact both hiring outcomes and long-term retention, making it harder for businesses to compete for high-quality talent.” The perfect seven-stage framework The discussion traced the complete recruitment path and identified where organizations are forfeiting talent, developing a functional seven-step methodology for 2026. Step 1. Pre-Hiring: Identify the challenge, not just the position Step 2. Sourcing: Consider worldwide options, not just nearby Step 3. Screening: Evaluate for situational fit, not merely abilities Step 4. Decision and Offer: Quickness demonstrates sophistication Step 5. Onboarding: Positive beginnings yield powerful results Step 6. Retention: Continuous learning keeps employees engaged Step 7. Post-Employee Experience: Brand perception continues after departure Alastair Cleland, managing director at Pentasia, noted: “Talent loss does not happen at a single point – it occurs across the entire hiring system. From role definition to onboarding and retention, gaps accumulate and directly impact outcomes. The level of discussion we saw, including a nearly two-hour session, reflects how deeply hiring now affects business outcomes in 2026.” The complete discussion can be accessed on LinkedIn, offering an in-depth review of the seven-step methodology, including recommended practices and pitfalls at each phase as examined by sector specialists. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   As Spanish gaming firm Codere is said to be on the market, M&A specialist Christian Tirabassi anticipates several major gambling companies might compete to acquire it—though private equity firms are the most probable purchasers. Per a report by Spanish publication Expansión, Codere is being offered for sale at a value exceeding €2 billion (equivalent to $2.3 billion). The goal is said to be finalizing a purchase deal before the August summer break. The transaction is also said to include Codere Online, the group’s digital arm that operates mainly in Spain and Latin America. Tirabassi—founder and senior partner at M&A consultancy Ficom Leisure—describes Codere’s sale as “very much a private equity opportunity.” That said, he also notes that several global gambling behemoths might throw their hats in the ring for Codere, even though he doesn’t identify any “obvious natural buyer.” “Lottomatica will check it out, DraftKings will look into it, Entain will explore it,” Tirabassi tells iGB. “This is a deal for the major players, as it opens doors to multiple markets.” Tirabassi’s views align with those of Ed Birkin, managing director of H2 Gambling Capital, who told iGB on Wednesday that he considers Allwyn International or Flutter Entertainment the most probable buyers, with private equity as another viable choice. Is Codere’s €2 billion valuation too steep? Birkin stated that the proposed €2 billion valuation for Codere might put it beyond the reach of most operators not in the top tier. Tirabassi also thinks the figure is too high, but he posits that the leaked price is an intentional strategy. “Look, this is public relations,” Tirabassi goes on. “They obviously leaked the details to establish the price in the market. I don’t buy it.” “To give you context, we have a thorough grasp of every market they operate in, their revenue in each, and their capital expenditures. There’s no way to justify the valuation that was cited.” Codere urgently needs investment Codere is owned by around 84 investment funds, and Tirabassi notes that this sale process is clearly a result of the owners ending up in an unforeseen situation. “Obviously, the bondholders or debt holders became owners of Codere without actually wanting to,” Tirabassi clarifies. “They never anticipated being shareholders of this firm.” “So, they likely tried to figure out what to do with it. They realized it wasn’t their cup of tea, so they put it up for sale. It’s that straightforward.” This lack of interest has resulted in a critical shortage of investment in Codere, leaving the business what Tirabassi calls “fatigued.” Tirabassi says Codere is currently like a “ship without a compass or anyone at the helm.” “It’s underinvested and undercapitalized, and now it’s struggling due to competition in every market it operates in,” Tirabassi states. “The business needs someone with a clear strategic plan to revitalize it.” “It needs a lot of attention, capital, and a roadmap. Everywhere you look, it seems like no one has invested any money into it—like everything has been stuck in time for five years.” Codere still has value to unlock Even with Codere’s challenges, Tirabassi believes there’s still an opportunity to generate value in the business—provided substantial investment is injected. This suggests it could draw interest from gambling operators, as the acquisition would be worthwhile even with the associated “headaches.” “There’s no doubt that a lot of value can be created moving forward,” Tirabassi asserts. “They operate in all segments except lottery, and in theory, they have a unified digital brand.” “So, this could be attractive to anyone looking to establish a strong presence in Spanish-focused markets, and their Italian operations are also quite robust, even in a competitive landscape.” While much of the gambling industry is shifting more toward digital, Tirabassi notes there’s still a genuine demand for businesses that are mainly land-based. “First off, land-based operations are profitable— that’s obvious,” he adds. “It does need to be streamlined, and the chain of control needs to be integrated, but it’s a money-making business.” “Second, if you effectively combine digital and land-based operations, it’s a very strong offering. It works exceptionally well. It also shields you from additional advertising restrictions. When you have land-based presence, you’re naturally less concerned about ad limits—which I think will keep popping up in many markets.” Will Codere Online be part of the sale? But Tirabassi also points out that omnichannel offerings need to maintain various synergies to stay profitable—a key area where he believes Codere is significantly deficient. A large part of the response to Codere’s sale news stemmed from reports that Codere Online would be included in the transaction. Codere Online was spun off in 2021 and listed on the US Nasdaq exchange, though Codere Group still holds a majority stake. Tirabassi insists Codere Online must be part of any deal, stating: “Today, Codere is essentially two separate entities with distinct profit and loss statements. They collaborate via a commercial agreement, but it’s not effective.” “The decision to carve out the digital arm was, in my opinion, very odd—if not outright ill-advised—from the start.” “Obviously, it has to be part of the package. And I’m certain the seller wants to highlight the digital component to boost the valuation multiple—even if I’m not sure how many buyers will buy into that. That’s exactly what I’d do if I were the seller.” Kyle GoldsmithKyle joined Clarion in December 2023, coming from sports journalism, and later became a senior reporter for iGB focusing on Latin America. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This week, Malta's Economy Minister Silvio Schembri announced that the country is "actively exploring the emerging field of prediction markets, a sector gaining rapid global traction and offering considerable opportunities for innovation." He noted that any legislative amendments would require "a clear, forward-looking framework that allows the sector to grow responsibly and at scale." Minister Schembri stressed the vital role of user trust. "We understood from the outset that for this industry to expand, users must feel secure, which necessitates maintaining the highest levels of transparency and compliance." According to Business Now, he made these remarks during the inauguration of Blockchain.com's new Malta offices on wednesday. Strategic positioning in a rapidly evolving market The global prediction markets industry has demonstrated considerable growth recently. In December 2025, monthly trading volumes hit a record high of over $18 billion, with platforms like Kalshi and Polymarket fueling much of this growth. Prediction markets operate similarly to financial exchanges but for real-world events, where participants trade contracts linked to particular outcomes. Regulators face the challenge that prediction market platforms do not align with current gambling compliance frameworks, while operators largely contend that their offerings should be regulated as financial contract trading. How the underlying data for settling contracts is sourced and the methods for verifying outcomes have become key focus areas for regulators. In most of Europe, authorities currently view prediction markets as either illegal gambling or unlicensed financial instruments, since no dedicated regulatory frameworks are yet in place. Numerous European jurisdictions, including Germany, Belgium, Portugal, Switzerland, Romania, the Netherlands, and Poland, have moved to block access to Polymarket, claiming the platform provides gambling services without proper licensing. Malta may become the first European jurisdiction to establish a dedicated framework for prediction markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The firm has received recognition in the Central and Eastern European market during the GamingTECH Awards 2026. Press release.- GR8 Tech has secured the title of Best Sports Betting Provider in Central and Eastern Europe at the GamingTECH Awards 2026, further solidifying its status as a premier sportsbook technology partner within the region. Having claimed the same award in 2025, this recent accolade highlights the company's sustained excellence and ongoing advancements in its sportsbook platform. Dinos Doxiadis, head of sportsbook at GR8 Tech, remarked: “This honor is particularly significant as it arrives when operators are demanding more from their sportsbook solutions. They require high performance during peak traffic, greater autonomy in trading and promotional activities, and a product that facilitates rapid adaptation to changing market demands. These are the areas where we have concentrated our investments, particularly with the upcoming World Cup.” As operators brace for increased event-driven traffic, intensified competition for player acquisition, and heightened expectations regarding in-play betting and user engagement, the caliber of sportsbook technology is increasingly critical. GR8 Tech is addressing these needs by enhancing the manageability and scalability of its sportsbook, while improving its ability to turn player interest into revenue. For GR8 Tech, this award serves as further validation that its sportsbook strategy is yielding results. With the World Cup on the horizon, the company remains dedicated to providing operators with a more robust product for the year’s most significant betting event, with further updates to the sportsbook expected in the near future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Play’n GO has unveiled Tomb of Gold Reimagined, a brand-new title centered on ancient Egyptian themes. Press release.- Play’n GO heads back to the sands of ancient Egypt with Tomb of Gold Reimagined, a refreshed take on a well-known myth where gold, time, and purpose are stitched into every corner of a closely guarded chamber. The tomb does not swing open with a creak. It hums. Light seeps through gaps in the stone that seem to sense they are being disturbed, as though the chamber has been waiting for this very moment. Tomb of Gold Reimagined frames its narrative around a location that is vigilant rather than deserted, ready rather than forgotten. Every symbol feels etched with intent, every glow a sign rather than decorative detail. Set against a backdrop of polished stone, rich jewel tones, and sculpted guardians, the game leans into understatement and immersive atmosphere. Gold is never simply shown outright, it is uncovered gradually, as if the tomb itself is deciding when to reveal its hand. Overhead elements loom like quiet onlookers, reinforcing the sense that progress is paced and earned rather than given away for free. This reimagined title builds on Play’n GO’s long-standing fondness for mythological settings, echoing the studio’s broader Egyptian catalogue without retreading old content. Where other tomb-themed titles rely on flashy spectacle or high stakes peril, Tomb of Gold Reimagined focuses on flow and anticipation, creating a space that feels alive through movement, light, and deliberate timing. Magnus Wallentin, Games Ambassador at Play’n GO, said: “For Tomb of Gold Reimagined, we wanted the surrounding environment to feel aware of the player’s presence. This is a tomb that responds, that holds back its contents, and that reveals itself on its own terms. That sense of deliberate design is what gives the game its unique identity.” Visually, the experience is intentional and sculptural. Larger symbols carry tangible weight and authority, while the surrounding details reinforce the idea of a chamber built to impress visitors just as much as it protects its contents. When the scene narrows its focus, the atmosphere grows sharper, drawing attention to every new glimmer as though another piece of the puzzle has slotted perfectly into place. Tomb of Gold Reimagined stands as a poised, confident return to ancient Egyptian themes – one that understands the power of patience, and the value of letting gold take center stage only when the moment is right. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This release signifies Blueprint Gaming’s debut Game of Thrones slot, created in collaboration with Warner Bros. Discovery. It introduces a feature-packed gaming experience defined by progressive mechanics, high volatility, and a strategic multi-title plan that encompasses both the Game of Thrones and House of the Dragon franchises. Press release.- Blueprint Gaming has launched its eagerly awaited Game of Thrones slot, representing one of the studio’s most prominent IP partnerships to date and a key achievement in its ongoing strategy to merge world-renowned entertainment brands with sophisticated, modern slot gameplay. Created in collaboration with Warner Bros. Discovery Global Experiences, this title serves as the inaugural entry in an extensive multi-game roadmap based on HBO’s Game of Thrones and House of the Dragon sagas. Few modern franchises have left as significant a cultural mark as Game of Thrones. Its ten-year television run built a massive global following and earned widespread critical success, while House of the Dragon has further broadened George R.R. Martin’s universe for a new audience. Blueprint’s latest game seeks to mirror this grandeur through a robust feature set that immerses players in the power struggles and political intrigue of Westeros. Central to the gameplay is Conquer the Houses, a progressive system featuring four legendary families, each providing a unique Collect-style modifier. The Night’s Watch gathers all visible cash amounts; House Stark locks symbols and resets the grid; House Baratheon nudges reels to create cash stacks and initiate respins; and House Lannister enhances visible values with the potential to add further symbols. House Targaryen rounds out the group, gathering all reel values before activating repeat respins on non-Collect reels for increased win opportunities. These multifaceted features ensure that each House provides distinct gameplay variety. Further excitement is generated by Dragon Fire Modifiers, which can trigger randomly to provide significant boosts and heightened volatility. Player progression is managed via The Seven Kingdoms Map, where landing two Bonus symbols moves players closer to upgrades, secret Iron Throne bonuses, and eventually the Iron Throne Super Bonus. The flagship Iron Throne Spins feature grants 10 free spins with all unlocked Collect features in play. Collect symbols provide additional spins and multipliers, with sufficient progress activating a x10 cash-prize multiplier to heighten both the intensity and the potential payouts. This launch highlights Blueprint’s dedication to combining major entertainment licenses with math-focused gameplay tailored for today’s online players. By acquiring and developing one of television’s most iconic properties, the studio continues to prove its capacity to transform cultural phenomena into commercially successful slot games, backed by depth, progression, and mechanical complexity. Future titles from both the Game of Thrones and House of the Dragon franchises are set to follow as part of Blueprint’s custom series, bringing the legacy of Westeros to the iGaming sector and providing operators with a rollout of exceptional scale and importance. Charlie Jacka, Head of Product at Blueprint Gaming, stated: “Few contemporary series have engaged global viewers like Game of Thrones. For this initial title, we aimed to mirror the scale and intensity of the license through layered mechanics and a strong sense of progression. Elements such as Conquer the Houses, the evolving Seven Kingdoms Map, and Iron Throne Spins blend Collect functionality with modifiers and multipliers that build momentum throughout the session. Given the power of the brand and the depth of the features, we anticipate outstanding performance from a game that will appeal strongly to both series fans and dedicated slot enthusiasts.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This new release delivers a retro-style, high-volatility arcade experience where players navigate escalating risk-reward scenarios. They must decide whether to secure their current winnings or advance for greater multipliers, with potential payouts ranging from modest sums to over 3,000,000x, depending on the chosen difficulty. Press release.- Pragmatic Play has expanded its arcade portfolio with the introduction of Chicken+, a retro-inspired title featuring fast-paced action and considerable win potential. Brought to life with nostalgic 8-bit graphics, the game challenges players to steer a chicken safely across a highway, avoiding oncoming traffic and other obstacles. Each successfully crossed lane increases the win multiplier. Players have the option to cash out their winnings at any time or attempt to traverse all lanes to claim the maximum prize; however, a single random accident will end the round as a loss. To assist their decisions, players can view the potential win and the percentage chance of winning for each lane. Four risk levels are available: Easy, Mid, Hard, and Daredevil. Increasing the level reduces the number of lanes per round while simultaneously boosting volatility, elevating the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil. With its combination of retro visuals, a quirky theme, an intuitive interface, and rapid betting rounds, Chicken+ aligns with the growing demand for accessible, action-packed games. The title marks the latest addition to Pragmatic Play’s continually expanding arcade suite, following the launches of Plinko+, Spire+, and Mines+. Sharon McHugh, director of Public Relations at Pragmatic Play, stated: “Chicken+ merges retro charm with simple, highly engaging mechanics. Featuring configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.