分类： iGame

(AsiaGameHub) -   This honor broadens the company's scope and underscores the effort invested in their game collection. Press release.- EGT Digital has received the “Top Performing Slot Portfolio 2026” award at the SiGMA South America Awards, signifying a further achievement in the company's positive growth path. The award underscores the reliable results and increasing influence of EGT Digital's slot collection, which is constantly growing through new releases and established ideas designed for various player tastes in regulated markets. By concentrating intently on ongoing portfolio enhancement and its own technology, EGT Digital provides an expanding suite of games created to boost player interaction and steady returns for operators. Andres Troelsen, Regional Sales Manager LatAm at EGT Digital, commented: “This award is a powerful confirmation of our approach and our teams' dedication. We continue to be committed to developing games that succeed in various markets and provide genuine benefits for our partners.” This accolade further solidifies EGT Digital’s standing as a rapidly expanding firm in the worldwide igaming industry, with a portfolio that is gaining more and more popularity in crucial areas, such as Latin America. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Introduced in 2025, the Sportsbook Network Jackpot feature allows for scalable promotions without individual payout risk, while ensuring seamless participation for players across connected brands. Press release. – The SOFTSWISS Sportsbook Network Jackpot has been named Best Innovative Sportsbook Feature at SiGMA Awards South America 2026. This award recognizes the Sportsbook Network Jackpot for bringing proven casino engagement mechanics into sports betting, as the feature connects multiple operators in a shared prize campaign. Launched in 2025, the Sportsbook Network Jackpot enables participating brands to contribute to a common prize pool that grows in proportion to betting volume across the network. Using the Sportsbook Network Jackpot, operators can run large-scale promotions where winnings are paid entirely from that common pool, eliminating individual payout liability. The feature is available to SOFTSWISS clients and operators on third-party platforms, and brands can join campaigns without a complex setup. Players can participate in the jackpot through their regular betting activity, with no separate registration required. For operators, this removes the need to manage dedicated registration systems while keeping the player experience smooth and uninterrupted. In 2025, SOFTSWISS launched two Sportsbook Network Jackpot campaigns. The first started with a EUR35,000 prize pool that grew to more than EUR80,000. The second campaign reached EUR135,000 and was shared among six players from five different brands using the Multi-Prizes feature. Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented: “By launching the Network Jackpot feature, we aimed to give sportsbook operators the same engagement mechanics that have worked in casinos for years, but without adding complexity for partners or friction for players. Our two successful campaigns confirmed it works at scale regardless of the market. We are pleased that the SiGMA Awards South America jury recognized the value of this feature.” Continuing its innovation roadmap, SOFTSWISS has recently introduced another solution – the Prediction Markets platform. It allows players to wager on binary outcomes of real-world events in politics, economics, technology, and culture. Prediction Markets is available as a standalone iFrame widget or as a direct integration within the SOFTSWISS Sportsbook. Current partners can launch the feature in two to three days; for new operators, it takes about three weeks. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   This deal covers all competitions within the Liga Nacional de Basquete ecosystems. Press release.- Brazil’s top-tier professional basketball league, the Liga Nacional de Basquete (LNB), has announced a full-scale, multi-year partnership with Sportradar Group AG to boost international growth and innovation across the entire league. Sportradar has secured global rights covering audiovisual content for betting and gaming, as well as the collection and distribution of betting data for one of the most popular professional sports in Brazil. The agreement includes all competitions within the LNB ecosystems, among them NBB Caixa (Brazil’s top men’s professional basketball league), Copa Super 8, the Development League, Liga Ouro, Interligas, and the Interligas Development League. As a key part of the partnership, LNB will utilize Sportradar’s Synergy portfolio, which includes Synergy Stats for advanced data gathering and analytics, and Synergy Coaching — a leading AI-powered video analysis and scouting platform that allows teams to break down game footage, research opponents, and assess player talent. Additionally, LNB will integrate Sportradar’s industry-leading Universal Fraud Detection System (UFDS AI), paired with educational workshops for athletes, administrators, and referees, to protect more than 620 matches each season from corruption and match-fixing. Sergio Floris, Managing Director for Brazil at Sportradar, said: “We are thrilled to partner with LNB and support the next stage of growth for basketball in Brazil. Sportradar already has a strong footprint in the country through existing partnerships in football and volleyball, and we have long looked forward to adding Brazil’s premier basketball league to our portfolio. Together, we aim to elevate the league through innovation, data and integrity.” Rodrigo Montoro, President of the LNB, added: “We are extremely pleased with this partnership. Sportradar is a global benchmark for innovation, data, and integrity, and this agreement will definitely boost the development of Brazilian basketball starting next season. This partnership positions us strongly in both domestic and international markets, and will bring major benefits to our sport over the next four years.” With a long-standing integrity partnership with the CBF (Brazilian Football Confederation) and a full-scale agreement with the CBV (Brazilian Volleyball Confederation), the addition of NBB completes Sportradar’s coverage across Brazil’s three most popular sports, marking a natural culmination of its work to support the development and protection of competitions that are at the heart of Brazilian fans’ passion. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   1xBet has secured the title of Best Sportsbook Operator at the SiGMA Awards South America 2026, cementing the company's premier position and forward-thinking strategy in the Latin American market. Press release.- The international betting firm 1xBet was awarded the BEST SPORTSBOOK OPERATOR 2026 award during the SiGMA Awards South America 2026. The expert jury commended the brand's high standards and its effective integration of innovation into its offerings. This esteemed accolade has further solidified 1xBet's standing in Latin America. Winning this significant category validates the robustness of 1xBet's strategic direction. The brand has successfully merged its worldwide renown with a profound insight into the local market to build a platform that provides a superior user experience. The jury's selection affirmed that 1xBet's products align perfectly with contemporary player demands. A mobile-first platform featuring a fully localized interface and integration with local payment services is precisely what the Latin American user base seeks. “It was an honour to receive the Sportsbook Operator of the Year award, a clear recognition of 1xBet’s in-house sportsbook as the leader in LatAm. I have had the honour of receiving three Sportsbook Operator of the Year awards this year, each representing a different region, and the continued global success of our sportsbook demonstrates that 1xBet is a global leader with a strong local focus.” – Simon Westbury. The ceremony gathered all key igaming industry experts and leaders present at the SiGMA Americas 2026 exhibition. More than 18,500 delegates engaged in conversations about the beginning of a new age for online entertainment, with presentations given by over 250 distinguished speakers. Brazil, along with other nations in Latin America, is seeing a rapid increase in gambling and commercial activity, placing operators, providers, affiliates, and other industry figures at the forefront of substantial transformation. A worldwide footprint and a successful long-term global strategy will further consolidate 1xBet's leading role in Latin America. Therefore, seize this chance to develop a profitable enterprise on a premier platform trusted by over 3,000,000 players. Join the 1xPartners affiliate programme to tap into the potential of this fast-expanding region. More than 500,000 partners have acknowledged the adaptability of the partnership models and the efficient conversion of registrations into deposits. The programme operates in over 150 countries and provides 73 different payment options. Explore new avenues for business in Latin America with 1xBet and the 1xPartners affiliate programme! This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Over the last four months, the MGCB has dispatched letters to 45 offshore gambling operators. US.- The Michigan Gaming Control Board (MGCB) has reported issuing cease-and-desist orders to 45 offshore gambling operators during the past four months. The regulatory body indicated that these platforms have been illegally providing online casino games and sports betting to people within the state. The MGCB cautioned that operators not adhering to a cease-and-desist order may be subject to further civil and criminal penalties. MGCB executive director Henry Williams stated: “The scale of this initiative delivers an unambiguous message: Michigan will not accept illegal operators focusing on our citizens or harming the legal businesses that have committed to following state law. Our investigators operate with steadfast dedication to find, record, and take measures against every unlicensed platform that endangers Michigan players. This is a continuous endeavor, and we will persist in acting against illegal gambling operators.” Michigan Attorney General Dana Nessel has recently initiated legal action against Kalshi, claiming the prediction market firm has breached the state’s Lawful Sports Betting Act (LSBA). The legal filing requests an order of abatement and an injunction to stop what the Attorney General describes as the illegal provision of online sports bets to Michigan residents. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Booming Games is dedicated to establishing itself as the leading premium content provider in South America, supported by top-tier operator collaborations, a game portfolio specifically designed for Brazil, and an exclusive agreement with global football superstar Ronaldinho. Press release.- On April 8, Booming Games unveiled a significant strategic expansion into South America, marking its entry into one of the world’s most rapidly evolving and critical online gaming markets. With projections indicating the Latin American online gambling sector will exceed $10bn in annual revenue by 2030—growing at a compound annual rate of 11.9 per cent—and Brazil preparing for the historic rollout of a fully regulated gambling market in 2025, Booming Games is implementing a bold, multi-faceted strategy to secure undisputed market leadership across the continent. Max Niehusen, founder of Booming Games, stated: “Brazil will distinguish the industry leaders from the rest. The era of one-size-fits-all content is finished; players now demand greater relevance, entertainment, and connection. This is our strength. We are here to challenge the status quo, collaborate with elite operators, and craft experiences that truly resonate. Success in Brazil isn’t just a local win; it can change the global game.” A pivotal market moment South America presents a generational growth opportunity for the iGaming industry. With a population of 440 million, 84 per cent internet penetration, and an estimated 100 million online casino players in Brazil alone, the scale of this potential is immense. South America, and Brazil specifically, now sits at the forefront of Booming Games’ global growth strategy. The company is channelling significant investment into high-value operator partnerships, specialized talent, and a fully localized content roadmap designed to dominate the market. Strategic operator collaborations Booming Games has secured strategic alliances with the most influential operators in the Brazilian market—including Betano, Betnacional, 7K Bet, Cassino Bet, Brazino, H2 Bet, Esportes da Sorte, Bet365, SportingBet, and SuperBet—ensuring the company reaches the widest possible player base while delivering precisely tailored experiences to each audience. The company has developed a flagship suite of games purpose-built for the Brazilian audience—the Fortune Surge Series, Inferno Fortune Instastrike, Fortune Paw, 7 Fruits of Riches, and Monkey Charm—each designed for maximum accessibility and commercial impact. A rapidly expanding instant games offering is scheduled to launch in Q2. Every title in the portfolio can be fully white-labelled and custom-branded for each operator, providing a powerful competitive differentiator and a truly proprietary player experience. Craig Asling, director of Games at Booming Games, remarked: “At Booming Games, we view Brazil as more than a market—it’s a culture. That is why we create content that feels authentically native, not just localized. Driven by data, market trends, and genuine player demand, our games are designed to truly connect with Brazilian players.” Exclusive Ronaldinho alliance Central to Booming Games’ South American strategy is an exclusive content partnership with global football icon Ronaldinho—one of the most recognized and cherished figures in Brazilian history, boasting over 150 million social media followers worldwide. Building on the commercial success of Ronaldinho Spins and Ronaldinho Scores: Shoot To Win, Booming Games is launching two major new titles: Ronaldinho’s Streetball Bonanza and Bruxo da Sorte. Both are timed to leverage the global commercial excitement surrounding the upcoming FIFA World Cup. Ronaldinho’s Streetball Bonanza is a 6×5 slot featuring scatter pay mechanics, inspired by the legendary footballer’s roots in Brazilian street football culture, complete with the innovative Street Skill Meter and continuous high-energy action. Bruxo da Sorte features Ronaldinho as “The Wizard” in a fast-paced 3×3 slot centred on high-frequency gameplay and a x10 win multiplier. Dan Paleu, chief operating officer of Booming Games, commented: “Ronaldinho offers a unique bridge between global appeal and local relevance. He is instantly recognizable worldwide, but more importantly, he is deeply embedded in Brazilian culture. This enables us to create games and experiences that succeed commercially globally while remaining personal to the players who matter most in this market.” Platinum VIP lounge at SiGMA BiS South America Booming Games is set to make its most significant event statement to date at SiGMA BiS South America (April 6-9, 2026, São Paulo), hosting the exclusive Platinum VIP Lounge—a fully custom-built, immersive environment themed around Ronaldinho’s Streetball Bonanza. The Lounge will serve as the premier destination for senior industry networking at the event, offering Platinum Ticket Holders premium hospitality, exclusive merchandise, and direct access to the Booming Games leadership team. Operators and partners are invited to visit the Lounge to explore the company’s comprehensive range of bespoke partnership options and next-generation game portfolio. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   MelBet Partners & Affiliates is drawing attention to Morocco's multifaceted football scene, introducing tailored promotions for both domestic and European competitions to boost user loyalty and long-term activity. Opinion.- Africa stands out as a particularly intriguing region for business. Its diversity and variety present numerous opportunities for igaming companies. When evaluating promising markets, Morocco is impossible to ignore, given the sport's widespread popularity there. A key characteristic of the area and its populace is the coexistence of multiple tiers of sporting passion. Moroccan fans don't just support local African sides; they have a deep appreciation for football as a sport, a spectacle, and a cultural fixture. Their focus spans three distinct tournament categories simultaneously: Domestic teams and matches, with primary attention on the Botola Pro league. Continental competitions, where fans follow the CAF Champions League and the CAF Confederation Cup. European football, which consistently garners significant interest in Morocco. Capturing this market effectively cannot be done with a one-size-fits-all offer. A more sophisticated strategy is needed, where each promotional tool is woven into the relevant sporting storyline and activated at the optimal point in the season. A MelBet Partners & Affiliates representative stated: “We have a firm grasp of the market dynamics and have been very encouraged by the developments. It's excellent to see the audience engaged with all major football events globally. This creates new possibilities for us. By catering to diverse user preferences with customised promotions and bonuses, we positively influence engagement and retention rates.” MelBet Partners & Affiliates is currently running several offers for players and partners: Botola Pro (Moroccan football league): Bettors wager on Botola Pro games and earn a weekly bonus calculated as a percentage of their total stakes. This localised approach helps partners foster closer connections and sustained user interest, thereby building trust. CAF Champions League: Users receive free bets determined by the number of wagers they place on tournament matches. These club competitions introduce a regional aspect. CAF Confederation Cup: wager on the tournament fixtures and receive cashback as a free bet. The popularity of European football in Morocco lends these offers visibility, prestige, and consistent promotional value. This specific blend is what makes the market so valuable: it allows for the development of sustained, long-term betting communication strategies rather than one-off campaigns. Beyond this core "foundation," MelBet also provides exclusive offers that serve as excellent supplementary tools. A company representative elaborated: “Juventus FC is a powerful brand in the MENA region and North Africa, boasting a dedicated fanbase and high recognition. Our partnership with the club allows all users to access the exclusive Juventus Bonus 2025/26 promotion, granting a 20% bonus on the total stakes placed on the club's Serie A matches.” MelBet Partners' experience indicates that in Morocco, the success of a bonus depends not just on its structure, but on how seamlessly it is incorporated into live sporting and cultural moments. Promotions resonate far more powerfully when they match genuine audience passions. Comparing Morocco to other markets reveals a significant benefit: betting communications here can leverage several consistent sporting calendars concurrently. This provides partners with: Increased entry points, as tournaments are held nearly year-round. The capacity to switch between local and international themes. Greater flexibility in handling creative materials and promotions. A defined structure for maintaining audience focus. However, despite its attractiveness, the market requires accuracy. Success is not achieved by merely listing it as another target region, but by comprehending the specific context users desire. This is why Morocco is now viewed by the B2B sector as a market with profound structural depth, where domestic leagues, African tournaments, and European club brands synergistically reinforce one another to maintain audience engagement. For partners, this typically represents the most valuable kind of market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The N1 Partners team has revealed its plans to participate in the Search iGaming Conference 2026 in Limassol, Cyprus, on April 16, where it will discuss affiliate partnerships and its SEO Traffic Cup competition. Press release: The N1 Partners team is set to attend the Search iGaming Conference 2026, which takes place on April 16 in Limassol, Cyprus. The conference will gather over 1,200 SEO and igaming professionals—including PPC specialists, ASO teams, and affiliate program representatives for networking and knowledge sharing. At the event, N1 Partners won’t just be an active participant; it will also act as a conference bags sponsor for guests. This contributes to a comfortable event experience that helps attendees focus on connecting and exchanging insights. The conference is an ideal venue to discuss lucrative deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup—the first tournament in N1 Partners’ global N1 Traffic Cups promotional series. The team will explain how to join the promotion most effectively during its final stage: there’s still an opportunity to sign up for the tournament until April 30. Take part in the industry’s largest SEO tournament this spring and win generous prizes! In addition to the current promotion, N1 Partners affiliate managers will be happy to discuss collaborations involving any of the 14+ brands in their portfolio, top Tier-1 GEOs, and customized payment terms and models. Why Connect with the N1 Partners Team at the Search iGaming Conference 2026? At the Limassol event, the N1 Partners team will show how partners can scale traffic and boost revenue. Key advantages include: 10+ Tier-1 GEOs CPA up to €700 | RevShare up to 45% for top partners Reg2Dep up to 70% Top personalized offers Insights from industry analysts Schedule a Meeting with N1 Partners in Limassol! Want to maximize your experience at the dynamic Search iGaming Conference? Book a meeting with the N1 Partners team in advance. Discover exclusive cooperation terms and engage with the expert team in person—guaranteed valuable insights await! N1 Partners team contacts: Oleksandr Havrylov — affiliate manager. Aleksandrs Ohtins — account manager. Victoria Sokolenko — affiliate manager. Start working with N1 Partners — become number one! This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The fourth installment of the SiGMA South America Awards gathered leading industry stakeholders in São Paulo for a private ceremony honoring outstanding achievements across the gaming ecosystem. Press release. – The BiS SiGMA South America Summit hosted the fourth annual SiGMA South America Awards, presented on April 10, 2026, at Tokio Marine Hall in São Paulo, Brazil. As Brazil’s largest city, São Paulo solidifies its status as an undeniable hub for achievement, influence, and connections in the gaming ecosystem through this ceremony. The event offered a formal, purpose-driven gathering that blended prestige and intent for elite guests spanning all segments of the gaming industry. A private industry gathering The SiGMA Awards were structured as an invitation-only affair. A carefully selected guest list included only premium and platinum ticket holders, table sponsors, and special invitees. Attendees dressed in code-compliant formal attire, underscoring the event’s significance as a highlight of the summit calendar. The evening kicked off at 20:00 with a welcome reception and award registration, set in a comfortable atmosphere ideal for networking among high-level guests. At 21:00, the doors closed as the awards ceremony began, with the focus on celebrating the accomplishments of those in attendance. Honoring industry leadership The SiGMA Awards feature multiple accolades recognizing excellence across various categories, including sportsbook innovation, affiliate performance, payment solutions, media excellence, and technological advancement. Each award highlights an organization’s measurable impact, operational excellence, and innovative strategies—all of which support ongoing business growth within the industry. SiGMA South America Awards Winners Best Affiliate 2026 – Better CollectiveBrought to you by SPRIBE Best iGaming Media 2026 – Focus Gaming NewsBrought to you by Amusnet Best Aggregator 2026 – BroadhubBrought to you by BGaming Best Esports Operator 2026 – BetBoomBrought to you by BetConstruct AI Emerging Markets Payment Solution 2026 – OKTO PAYMENTSBrought to you by PopOK Gaming Best Affiliate Program 2026 – MelBet PartnersBrought to you by 3SNET Best Online Sportsbook Provider 2026 – AltenarBrought to you by CP Games Most Played Game 2026 – Yo Dragon by PopOK GamingBrought to you by InPlaySoft Best Influencer 2026 – Lucas TyltyBrought to you by Endorphina Best Gaming Experience 2026 – JetXBrought to you by Comtrade Gaming Best Casino Operator 2026 – Brazino777Brought to you by Alea Best Live Casino Provider 2026 – Imagine LiveBrought to you by ELA Games Best Interactive Sportsbook Experience 2026 – BetConstructBrought to you by BetInvest Best Sports Affiliate 2026 – Super AfiliadosBrought to you by FOMENTO Best Streamer 2026 – EL GATOBrought to you by Brazino777 Best Affiliate Software 2026 – ReferonBrought to you by EGT Best Esports Product 2026 – BETBYBrought to you by BetBoom Best Game Studio 2026 – AmusnetBrought to you by Lambda Gaming Industry Rising Star Brazil 2026 – ApostouBrought to you by NGX Best Innovative Sportsbook Feature 2026 – SOFTSWISS SportsbookBrought to you by NOW Payments Best Platform 2026 – NGXBrought to you by Seon Best Customer Retention 2026 – OptimoveBrought to you by QORE Best Slot Game Provider 2026 – CP GamesBrought to you by Blokotech Best Sportsbook Operator 2026 – 1xBetBrought to you by SOFTSWISS Best International Market Debut In Brazil 2026 – Comtrade GamingBrought to you by VeliTech Top Performing Slot Portfolio 2026 – EGT DigitalBrought to you by BETBY Best Marketing Campaign – Lambda GamingBrought to you by Wicked Games Industry Game Changer 2026 – AviatorBrought to you by Imagine Live Responsible Gaming Leadership Award 2026 – Bet365Brought to you by Apostou Bolstering the SiGMA Ecosystem The SiGMA Awards are part of a broader ecosystem that integrates exhibitions, conferences, networking events, and experiential activations. This holistic approach allows SiGMA to deliver not just visibility but tangible business outcomes for participants. As the South American market continues to grow, the role of curated, high-value events like this becomes increasingly critical. The awards serve as both a celebration of current success and a catalyst for future growth, reinforcing industry standards while encouraging ongoing innovation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   France’s gambling sector has shown tangible progress in curbing excessive gambling and underage participation, yet additional efforts are required to meet the ambitious targets aimed at reducing problem gambling rates by 2027. This finding comes from a report published by France’s national gambling regulator, l’Autorité Nationale des Jeux (ANJ). In 2024, the French Monitoring Centre for Drugs and Drug Addiction estimated that roughly 1.17 million people across France exhibit problematic gambling behaviors, with approximately 360,000 categorized as excessive gamblers. Concerns over gambling are particularly pronounced among minors. The ARPEJ’s ENJEU-Mineurs survey, supported by the ANJ, found that in 2025, 42.6% of 15- to 17-year-olds (among 5,000 survey respondents) had gambled at least once in the previous year — a nearly 8% increase since 2021 — despite a strict legal ban on selling gambling products to minors. The ANJ also noted that a significant share of gross gaming revenue comes from problem gamblers. Pre-pandemic data showed that around 38% of GGR was generated by problem gamblers, with 20.7% attributable to excessive players. The regulator recently warned that prediction market platforms operate around the clock and often lack protective safeguards such as spending limits or identity verification. In 2024, the ANJ investigated Polymarket and concluded that its services qualify as unauthorised gambling operations. The regulator cautioned that prediction market platforms “are not authorised in France and are considered illegal gambling services.” Online play, casinos and racecourses Most licensed operators have implemented measures to deter underage participation, according to the review. These include stricter age verification during registration, targeted public information campaigns for adults, and guidance on parental control tools. Detection of excessive gambling behavior online has improved notably, with operators identifying 89,000 excessive players in 2025, up from 31,000 in 2024. Nonetheless, the regulator has ordered online operators to scale up their identification efforts in proportion to their user bases and deliver measurable results. Casinos and gaming clubs have enhanced their identification and support mechanisms. Over 2,200 staff members have completed an ANJ e-learning prevention module launched in November 2024, representing a substantial portion of the sector’s workforce. Despite this progress, one casino’s prevention plan was rejected outright, signaling ongoing deficiencies in some operations. Racecourse operators, coordinated by the National Federation of Horse Racing, have expanded the provision of player information, volunteer training, and oversight measures. Nevertheless, the ANJ has pushed for more robust minor protection by separating family areas from betting zones and ensuring children’s entertainment does not indirectly encourage young people to start gambling. These developments come as France establishes new regulatory frameworks and calls for stricter enforcement. Earlier this year, the ANJ formally launched a new regulatory regime, Jeux à Objets Numériques Monétisables (JONUM), for games featuring monetizable digital objects. This framework allows players to acquire monetizable digital items such as non-fungible tokens (NFTs) or blockchain-based products, and it will operate as a three-year experimental program. The regulator has also called for a total ban on gambling advertising, and plans to use the 2026 FIFA World Cup to run a large-scale campaign promoting responsible gambling. Kathryn EvansKathryn reports on concise breaking news, with a primary focus on EMEA and U.S. gambling legislation. A proud native of North Wales, fluent Welsh speaker, and lifelong supporter of Wrexham FC — long before the club gained global Hollywood attention. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A recent YouGov survey commissioned by the Betting and Gaming Council (BGC) indicates that 65% of UK gamblers would decline to submit personal financial records, such as payslips or bank statements, if such documentation were mandated to maintain their betting accounts. These findings have amplified industry anxieties that the proposed affordability assessments might compel users to abandon regulated platforms in favor of the illicit gambling sector. Significant hesitation to disclose information The YouGov report, released by the BGC on Wednesday, highlights a marked reluctance among bettors to divulge private financial data as part of enhanced verification procedures. This resistance poses a risk of substantial customer loss for the regulated industry should the Gambling Commission implement compulsory, document-based financial risk evaluations. These results align with earlier data gathered by the BGC via a Freedom of Information request regarding a Gambling Commission study. That previous research revealed that 77% of more than 12,000 participants were against financial risk checks, with only 14% of regular bettors expressing a willingness to share financial details. The BGC suggests these combined figures indicate that mandatory financial documentation requirements may impact customers more severely than regulators anticipate. During initial testing of financial vulnerability check protocols, the BGC identified several issues, including ambiguous or inconsistent data, unclear outcomes for users, and increased friction throughout the customer experience. Sharing banking data is not ‘frictionless’ “Ministers gave assurances of frictionless checks, yet the Gambling Commission appears to be moving toward the exact opposite,” stated Grainne Hurst, CEO of the Betting and Gaming Council. “Compelling punters to surrender bank statements is far from ‘frictionless’; it is invasive and will drive users toward the illegal market, where no protections exist. “This poll conveys a clear message from bettors. A majority (65%) are unwilling to provide this sensitive financial data. In practice, that figure could prove even higher once these checks are implemented. “These measures will push customers away from the regulated sector and into the harmful, unregulated black market, thereby undermining the very safeguards these checks are intended to provide. “The vast majority of customers gamble safely and within their means. Our focus should be on protecting the vulnerable, rather than imposing unnecessary barriers on millions of typical punters. “Failing to strike the right balance will not only erode customer trust but will also increase risks to individuals and further stimulate the growth of the illegal market.” In 2024, a petition opposing these checks garnered over 100,000 signatures, prompting a Westminster Hall debate where then-minister Stuart Andrew MP stated that such checks would only be implemented if they were “truly frictionless.” Industry-wide concerns These apprehensions are shared across the racing industry. In an open letter to Culture Secretary Lisa Nandy, the British Horseracing Authority warned that excessively rigid financial risk assessments could lead to unintended negative consequences for the sport. The letter cautioned that intrusive affordability requirements risk alienating regular bettors, which would ultimately affect the funding model for racing. “This unprecedented state interference in the private lives of citizens has dismayed the millions who enjoy horse racing.” The BGC has increasingly highlighted the dangers of unregulated gaming, estimating that as much as £60 million was wagered with unlicensed operators during the Cheltenham Festival. Kathryn EvansKathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Stefan Tweraser took on the role of CEO at German lottery brokerage Zeal in September, bringing a wealth of experience from diverse fields including e-commerce, consulting, and rocket engineering. In a recent conversation with iGB, the CEO shared how his varied background has equipped him for the gambling sector, including a profound understanding of how regulation can benefit an industry. “Before joining Zeal, I was at Rocket Factory Augsburg, where we developed launch vehicles for satellites – a highly regulated environment,” he stated. “My key takeaway from that experience is that well-implemented regulation provides a clear framework for innovation, defining the boundaries for new developments and non-negotiable aspects like safety. At Zeal, these principles are directly applicable to areas such as responsible gambling.” Tweraser mentioned that the board was specifically looking for a candidate with experience in regulated industries. He also brought a deep understanding of highly scalable digital platforms. Discussions with the board included strategies for utilizing regulation to foster innovation. “I am a firm believer that regulation, when applied correctly, is a catalyst for the right kind of innovation,” Tweraser told iGB. “Without it, innovation can easily become driven by short-term tactics or questionable practices. Robust and consistently enforced regulation establishes a level playing field, enabling companies to concentrate on what truly matters: delivering value to customers.” Experience in ecommerce Prior to his work at Rocket Factory, Tweraser held executive positions at the independent music platform Deezer. He also gained experience at Google and A1 Telekom Austria. His background with other e-commerce platforms has also informed Zeal’s broader strategy, as the company aims to be more than just a gambling product provider. “That experience is directly relevant to Zeal, where demand can surge dramatically in very short periods, especially during major jackpots. Managing these fluctuations, both technologically and in terms of customer experience, requires a different approach compared to more predictable e-commerce models.” Before delving into the industry and Zeal itself, Tweraser admitted he had “underestimated the attractiveness of the sector.” “Initially, I was drawn to the ability to operate across the entire value chain. However, as I gained a deeper understanding, I became increasingly impressed by the underlying customer motivations,” he added. “What is particularly compelling is how our product teams translate these motivations into unique offerings.” Zeal beats revenue forecast in FY25 despite weak jackpot period In March, Zeal announced a 16% revenue increase across its entire business, reaching €218 million in FY25. The operator noted that this revenue growth in lotteries occurred despite a “weak jackpot environment” in 2025. Revenue for the period exceeded the forecasted range of €205 million to €215 million by 2%, reaching €218 million. EBITDA reached €68.8 million, hitting the upper end of the previously projected €63 million to €68 million range. The company is optimistic about the upcoming year and anticipates continuing to increase its marketing investment at a pace faster than its revenue growth. Furthermore, Tweraser indicated that Zeal is exploring additional investments in the prize draw sector, potentially expanding its operations beyond Germany. The CEO remains highly confident in the growth potential of the lottery sector. “While the category might appear somewhat traditional at first glance, in reality, very few products offer people the chance to dream big – even if only for a few moments,” he told iGB. “I firmly believe the category can be highly engaging when positioned and communicated effectively.” Tweraser succeeded Helmut Becker, the long-serving CEO who departed the sector after a decade at Zeal Network. Last June, Becker informed iGB of his intention to shift his focus to investing in new startups and entrepreneurship, seeking investments across a broader range of sectors than just gaming. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gaming in Europe is set to present a complimentary webinar on April 16, focusing on strategies and responses to the increase in illegal affiliate marketing within Europe's regulated gambling sectors. Press release.- Gaming in Europe will conduct a webinar named “The rise of illegal affiliate marketing explained: Methods & countermeasures” on Thursday, April 16, at 14:00 CET. A growing problem Due to the rising significance of digital environments—particularly alongside limitations on broadcast and print advertising—affiliate marketing has grown into a vital channel for players to discover and select suitable igaming providers. The struggle for visibility Unlawful affiliates and the larger networks supporting them do not just enhance the prominence of illegal gambling offers; they frequently also reduce the online presence of licensed operators and affiliates who market legal options. This session will detail the tactics employed by illegal affiliates to increase their own search visibility and suppress that of their lawful rivals. It will also examine the actions that legitimate affiliates, licensed operators, and regulators can implement to curb the influence of illegal affiliate marketing. A pan-European problem Since offshore online gambling operators and their connected illegal affiliates typically work across Europe or globally, this webinar will be pertinent for stakeholders in all regulated or upcoming online gambling jurisdictions, such as Germany, Spain, the Netherlands, Finland, and others. #ReclaimTheMarket Speakers: Timothy Malmros Genach, SEO expert, Magenti Media Dr. Andreas Ditsche, CEO, iGaming.com Frank op de Woerd, editor-in-chief, CasinoNieuws Registration Participation in this webinar is free of charge. Register via this link: https://clicks.aweber.com/y/ct/?l=DnOpyn&m=iReYoTxXuykvlVs&b=.pbNeCU5dfCLLN.HrCN_Mw This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Gaming operators based in Malta are set to face adjustments to their VAT and gaming tax obligations later this year. Malta.- The Malta Gaming Authority (MGA) and the Malta Tax and Customs Administration (MTCA) have unveiled updates to the nation’s gaming tax and value-added tax (VAT) structures. These regulatory updates are scheduled to take effect on October 1, 2026. Established via Legal Notices 84 and 86 of 2026, the revisions aim to establish a more transparent and consistent tax environment for businesses, while bolstering Malta’s appeal and competitive edge as a hub for igaming, according to the MGA. Concerning VAT, amendments to the VAT Act (Cap. 406 of the Laws of Malta) will refine the scope of current VAT exemptions for gambling providers, with a focus on sports betting and specific casino products. This includes providing clearer guidance on how place of supply regulations pertain to these services. The MGA stated that the objective is to ensure the principle of taxation at the place of consumption is properly upheld. The regulator noted that defining the exemption will create a “natural right of recovery of eligible input VAT costs, providing for a fair and simple mechanism for the protection of the neutrality of VAT for gaming operators,” a change finalized after industry consultation. Simultaneously, the gaming tax framework is being updated under the Gaming Tax Regulations (Subsidiary Legislation 583.10) pursuant to the Gaming Act (Cap. 583 of the Laws of Malta). The MGA highlighted that key updates include simplified and fair gaming tax rates for both online and land-based operators serving players in Malta, alongside the merger of the current gaming tax and gaming device levy into a unified, streamlined tax structure categorized by game type and delivery method. “This reconfiguration of the gaming tax framework is specifically designed to ensure a well-balanced overall impact on Malta’s gaming services sector, and shall apply exclusively to gaming services provided within the territory of Malta,” the MGA stated. The authority added: “Taken together, these coordinated reforms represent a measured and forward‑looking policy response that strengthens Malta’s fiscal resilience, regulatory clarity and international standing as a leading gaming jurisdiction. They provide operators with greater certainty and efficiency, while ensuring Malta remains a stable and competitive base for gaming businesses.” Regulators plan to issue further guidance in the near future to assist with the transition and ensure operational clarity. In other developments, the government is assessing the potential regulation of prediction markets within Malta. Economy Minister Silvio Schembri indicated that the nation is exploring the development of a dedicated regulatory framework for the industry to determine whether such platforms should be classified as financial products or gambling. He noted that the sector is experiencing significant global growth and offers substantial potential for innovation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Macau's casino industry reported gross gaming revenue of MOP22.62 billion ($2.8 billion) for March, a 15% increase compared to March 2025, as per data from the Gaming Inspection and Coordination Bureau (DICJ). The figure represents a 9.8% rise from February, driven by strong tourist numbers and gaming activity over the Lunar New Year holiday period. For the first quarter, spanning January to March, the sector's GGR reached MOP65.87 billion, marking a 14.3% year-on-year gain against Q1 2025. While this quarterly result remains 13.5% below the 2019 level, CBRE Equity Research suggests that if current positive momentum holds, the full-year 2026 GGR could expand by 8.3% year-on-year. This projection surpasses the firm's earlier forecast of 6% growth. Economic stimulus boosts consumer confidence In a Monday research note, CBRE analysts John DeCree and Max Marsh linked the positive performance to vigorous tourism and Macau's ongoing efforts to develop its base mass market. They also cited a more stable economic environment in China. Beijing established an annual GDP growth target of 4.5% to 5% in March. Public policy analyst Zhu Fangfei described this as a stable shift "from high-speed growth to … high-quality development." According to DeCree and Marsh, "the Chinese consumer continues to benefit from targeted stimulus." They further noted that for the majority of operators, "the magnitude of topline growth in first quarter 2026 was enough to support continued EBITDA growth … even [for] those that might have given up some GGR share in exchange for profitability." They also observed that operating expenses and "competitive pressures" among the six major casino concessionaires are "stabilising." "We expect promotional activity to remain elevated but stabilise in full-year 2026," the analysts wrote. They added that an increase in operational expenditures "should also normalise as many concession-related opex investments are now baked into the cost structure." Macau banks on mass play, entertainment Continued investments in entertainment offerings in Macau "should attract additional visitation, particularly from the base mass segment that has yet to fully recover," the investment firm stated. This observation matches a Macao News report highlighting that March is typically a slower month for tourism outside of holiday periods. Casino operators have counteracted this seasonal lull by hosting major entertainment acts. On March 28, the K-pop group ATEEZ performed to a full house at the 14,000-seat Venetian Arena. That same evening, Taiwanese-American rapper Mark Tuan drew over 5,000 attendees to the Studio City Event Center. superstar entertainment brings the crowds to macau casinos. a 28 march concert by korean boy band ateez sold out the 14,000-seat venetian arena. Operators diversify their entertainment lineup to appeal to a broader audience beyond just younger patrons. For instance, Citi analysts noted that in one month last summer, concerts by Korean Cantopop star Jacky Cheung were associated with a 16% rise in premium play and a 36% increase in the average wager at Galaxy Macau. 2026 outlook still short of pre-Covid benchmark CBRE's forecast of 8.6% GGR growth is more than twice as high as the more cautious estimate from Macau's government. Local authorities have set an annual GGR target of MOP236 billion, which is 3.5% above a revised 2025 goal of MOP228 billion. Separately, S&P Global anticipates "slow but steady" growth between 3% and 7% as Macau transitions "from a post-pandemic rebound to a more maturity-driven phase." Jefferies projects annual growth of 5.3%. Nonetheless, none of these forecasts predict that GGR will top the MOP292.45 billion recorded in 2019. Marjorie PrestonMarjorie began her gaming career in 2007 and has focused on Asian gaming markets since 2020. Outside of work, she writes about travel and film and plays the drums. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The KSA has notified operators of the strict regulations governing the provision of bingo without a valid licence in the Netherlands. The Netherlands.- The Dutch gambling regulator Kansspelautoriteit (KSA) has issued a warning to a company for running unlicensed bingo events under the Bingo Loco brand. According to the KSA, Legs Eleven Limited has hosted unauthorised bingo gatherings at venues including Maassilo in Rotterdam and Complex in Maastricht. The regulator has sent warnings both to the event organiser and the Maassilo venue. It stated that these events are classified as games of chance that do not fall under the legal exemptions for bingo, and are thus prohibited. The KSA noted that it had communicated with all involved parties, leading to adjustments to the events. The bingo draws have been substituted with a music quiz, so they no longer violate gambling laws. “Bingo games may only be organised without a licence if strict conditions are met,” the KSA emphasised. For instance, the organiser must be a Dutch association that has been in operation for at least three years and was not founded to host games of chance. All proceeds must also go to a pre-announced charitable cause. “In addition, maximum prize limits apply: €400 per individual prize and €1,550 in total per event. The bingo event must also be reported to the local municipality ahead of its scheduled date.” The KSA stated that the Bingo Loco events did not satisfy these requirements, as they were large-scale public events of a commercial nature that offered prizes to attendees. “The KSA monitors compliance with gambling regulations and takes action against illegal gambling offerings. When gambling activities are organised without a licence, the KSA can carry out enforcement measures, for example by issuing a penalty payment order, levying an administrative fine, or confiscating related materials and prizes,” the regulator said. Last week, the KSA released two new research reports and issued supplementary guidance on meeting the duty of care obligations for online gambling licensees in the Netherlands. These documents offer practical insights and provide clarification on personal interviews and the process of submitting notifications for registration in the Central Register for Exclusion from Gambling (Cruks). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A report has connected dopamine agonists to a rise in gambling behavior. UK.- A BBC investigation has highlighted concerns over a potential connection between gambling addiction and a specific category of medication. The Global Story explored a lesser-known possible effect of dopamine agonists, a group of drugs that imitate dopamine to stimulate its brain receptors, which are prescribed for Parkinson’s disease and depression. BBC reporter Noel Titheradge has dedicated years to investigating the unintended side effects of these drugs. An early case he examined involved a French man who took legal action against a drugmaker, alleging he was never informed of the risks associated with his prescription. Titheradge stated the man developed hypersexuality that ended his relationship, as well as compulsive gambling that led to significant financial losses. Titheradge subsequently interviewed approximately 350 individuals who reported similar adverse effects. He detailed the story of Sharlene, a 52-year-old from Massachusetts, who started a dopamine agonist regimen for depression in 2016. She subsequently began exhibiting reckless driving, compulsive spending, and later, shoplifting. The report indicated that dopamine agonists were initially celebrated as a major advancement for Parkinson's patients, as they circumvented the limitations of previous treatments. However, research by the early 2000s showed that serious side effects affected up to one in six patients, and some experts believe the rate may be as high as one in three. These medications continue to be prescribed extensively because they can significantly enhance the quality of life for those with Parkinson's. Information leaflets now carry warnings, but numerous patients allege that doctors minimize these risks. This situation has resulted in lawsuits for negligence, although pharmaceutical firms maintain that the potential dangers are properly disclosed. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The FRC has stated that no enforcement action will be pursued. UK.- The Financial Reporting Council (FRC) has concluded its investigation into KPMG's audit of Entain's 2022 financial statements. The regulator confirmed it would not impose any penalties regarding its review of the London-listed gambling firm's results. Initiated in 2024, the FRC's inquiry assessed whether KPMG had sufficiently evaluated risks associated with Entain's previous Turkish business, Headlong Limited. These concerns originated from compliance issues related to the company's operations between 2011 and 2017, when the company operated under the name GVC Holdings. HM Revenue and Customs (HMRC) began a probe in 2019, which resulted in a £615 million deferred prosecution agreement (DPA) with the Crown Prosecution Service in 2023. Entain's 2022 accounts, released in February 2023, showed an 11 percent increase in net gaming revenue, boosted by the FIFA World Cup, and upgraded its 2023 EBITDA forecast to between £985 million and £995 million. In an official statement, the FRC commented: “Having reviewed the evidence obtained in the investigation, and having considered all relevant factors, the FRC’s Executive Counsel has decided not to bring Enforcement Action… Accordingly, the case has been closed.” KPMG UK expressed its satisfaction with the conclusion. Although this investigation has concluded without any measures being taken, the legal fallout from Entain's activities in Turkey continues for individuals allegedly involved. Former CEO Kenny Alexander, who departed in July 2020, and former chairman Lee Feldman, who stepped down in March 2019, along with other parties, are scheduled to face trial at Southwark Crown Court in February 2028. The charges against them include fraud, bribery, and perverting the course of justice. Entain has seen a series of leadership changes since Alexander's departure. Shay Segev served as CEO for only six months before exiting to lead DAZN. Jette Nygaard-Andersen subsequently held the CEO role until December 2023, after which Stella David provided interim leadership, followed by a brief period with Gavin Isaacs, before David returned as the permanent CEO in April 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The event will address how operators can leverage AI and maximize innovations to enhance their casino strategies. Press release.- As emerging technologies and evolving player expectations continue to transform the igaming landscape, SBC Summit Malta will include sessions aimed at helping stakeholders confidently guide the industry into its next era. Scheduled for 29-30 April, the summit's conference programme will provide 6,000 industry professionals with an in-depth examination of how operators can convert new trends and technologies into practical and competitive casino strategies. The programme is structured in two parts. Product Visionaries, on Wednesday, 29th April, will delve into the strategic rationale behind recent casino innovations. Product In Practice, on Thursday, 30th April, will transition to interactive workshops, enabling delegates to transform these concepts into actionable plans. Discussions will address crucial subjects including the growth of crypto casinos, the future of slot and casino content, and methods for casino operators to achieve high visibility in AI search results. Rasmus Sojmark, founder and CEO of SBC, stated: “Innovation in casino is not merely about introducing new features; it's about creating experiences that players genuinely want to revisit. Operators must be much more intentional in their product development, from content and user experience to AI and payments. These sessions are designed to assist them in making more intelligent decisions more quickly.” The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will analyze the application of gamification in both casino and sports betting, and consider the potential for cross-pollination between the two sectors. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will deconstruct the prominent mechanics in each area and evaluate which are most adaptable. The panel will also investigate whether gamification is effectively fostering player loyalty and engagement, or if it is merely benefiting from industry buzz. The subsequent panel, ‘Casino Product Innovation & Content: The Future of Slots’, will then focus on the evolution of slot design towards more immersive and socially oriented experiences. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) and Arjan Korstjens (Principal, Casino Marketing Academy) will investigate how branded collaborations and release tactics are altering player expectations. The conversation will also consider if slots can progress from individual games to communal entertainment experiences that encourage player retention. The second day will pivot from theory to practice, featuring a sequence of workshops intended to aid participants in developing and improving their own casino strategies. ‘What Will Casinos Look Like in 2036?’ will initiate a forward-thinking, Ask-Me-Anything-style dialogue on the future of the casino industry. Facilitated by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the workshop will consider potential shifts in player behavior, product innovation, and operator strategy over the coming ten years. Covering everything from AI-powered game creation to potentially disruptive new mechanics, this participant-driven session will provide a candid perspective on the possible direction of the casino sector and how operators can get ready today. With AI changing how players find brands, the ‘The Future of Casino Search is Vertical’ workshop will deliver actionable advice on boosting operator visibility and clout in AI-driven search. Under the guidance of Ionut Constantinescu (CEO of Marlin Media), the session will explain the transition from search rankings to personalized recommendations, and the implications for operators seeking to attract attention in an increasingly automated, AI-dominated landscape. In addition to its casino-centric agenda, SBC Summit Malta will also offer dedicated tracks covering marketing, regulation, and product, plus two workshop rooms. These rooms will host sessions on topics including policy & PR, European markets, affiliation, and leadership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.