(AsiaGameHub) – The campaign blends advanced technology with high-impact national television and digital distribution to push creative limits and enhance audience engagement in the Colombian market.
Press release.- Amusnet has teamed up with BetPlay to launch an innovative campaign, introducing what is believed to be the first fully AI-generated television commercial in Latin America’s online gaming industry.
The TV spot highlights three of Amusnet’s most successful titles – Caramelo Sortudo, Cocktail Rush, and from the Live Casino category, Virtual 500x Vegas Roulette.
Pablo Flores, LatAm marketing manager at Amusnet, stated: “The commercial was entirely created using artificial intelligence, marking a milestone in marketing within the industry in LATAM. From concept development to visual execution, AI technology was employed to produce the complete TV advert.”
To increase the campaign’s appeal, Melissa Martínez, a prominent influencer and respected sports journalist in Colombia, also features in the commercial related to Cocktail Rush, connecting entertainment, sports, and gaming audiences.
The campaign has already been active for two weeks, securing strong national television coverage in Colombia and being boosted through targeted digital advertising to maximize reach and engagement across audiences.
Daniel De Los Rios, head of LatAm at Amusnet, commented: “With this project, we aimed to expand the possibilities in game promotion and creative delivery,” and he added: “This is a one-of-a-kind initiative, both for us and for the entire Latin American market, showcasing how AI can revolutionize how brands communicate and connect with users.”
Created in partnership with BetPlay, one of the top operators in the region, the campaign underscores both companies’ dedication to innovation and progressive strategies. The commercial continues to gain momentum across various channels, merging the influence of traditional TV with the accuracy of digital distribution.
By utilizing AI-driven production, Amusnet and BetPlay have introduced a new, efficient, and scalable method of advertising in a highly competitive environment.
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