SOFTSWISS Live Panel: Revenue opportunities lost without a sportsbook

(AsiaGameHub) –   The session brought together experts from esports betting, igaming marketing, data analytics, and technology providers.

Press release.- SOFTSWISS hosted a LinkedIn Live Panel discussing the financial impact of not offering a sportsbook for casino operators. The event gathered specialists in esports betting, online gambling marketing, data analytics, and technology to examine whether the concerns preventing operators from entering this market are valid or merely misconceptions.

SOFTSWISS’s LinkedIn Live Panel titled “Is Your Casino Missing Revenue? The Cost of Not Having a Sportsbook” explored the primary reasons casino operators hesitate to launch a sportsbook and assessed how realistic these concerns truly are.

The panel examined the topic from five key perspectives:

• Sportsbook operations addressed the expertise gap—trading, risk management, and live betting differ significantly from casino gaming. Managed services enable operators to delegate operational complexity while retaining control over their product.

• Audience strategy focused on identifying shared user bases. Casino players frequently engage with sports during major events; the challenge lies in recognizing and activating this existing overlap rather than attempting to generate demand from nothing.

• Player monetisation redefined bettor value—sportsbook users may initially appear lower-value when measured against casino lifetime value (LTV). However, with an effective retention strategy, sports betting and casino products can mutually enhance each other.

• Financial management tackled margin fluctuations, which are indeed present but controllable. Advanced risk management tools and disciplined pricing strategies ensure unit economics remain stable from the outset.

• Platform integration discussed technical implementation challenges. While once complex, integrating a sportsbook is now streamlined through API-first and turnkey solutions, making it a predictable and time-bound process.

Moderated by Iren Kuznietsova, head of partner success at SOFTSWISS Sportsbook, the panel featured:

• Victor Sekushenko, head of sales at SOFTSWISS Sportsbook.

• Tigran Sharafyan, senior business development manager at Oddin.gg, a B2B provider specializing in esports betting solutions.

• Nicky Bonello Ghio, founder of Bambi Data, a company delivering data and analytics solutions for the igaming industry.

• Barb Tasci, co-founder of Revpanda, a marketing and growth agency serving igaming brands.

Victor Sekushenko, head of sales at SOFTSWISS Sportsbook, commented: “What many perceive as complexity or risk associated with sportsbooks can actually represent significant opportunities when approached correctly and with the right partner. We designed this panel intentionally—each speaker contributes a distinct perspective, collectively covering the full scope of what expanding into sports betting entails. If you’ve never seriously considered launching a sportsbook, this discussion could be transformative, offering a practical checklist and actionable insights to share with your team.”

The complete panel discussion is accessible on SOFTSWISS’s LinkedIn page. To learn how a sportsbook can enhance your casino offerings, visit the SOFTSWISS Sportsbook product page for further information.