SOFTSWISS Releases Prediction Markets Report for iGaming Operators

(AsiaGameHub) –   The report illustrates the category’s evolution, outlines the competitive landscape, and assesses regulatory conditions.

Press release.- SOFTSWISS has published a research report on prediction markets, analyzing their development and implications for online gaming operators considering entering this space.

The “Prediction Markets: From Trading to Betting” report traces the entire history of prediction markets—from their beginnings in 15th-century papal election wagering to today’s platforms handling billions in monthly transaction volume. It maps out the competitive environment, including established players like Polymarket and Kalshi as well as upcoming launches by dedicated gaming companies in 2025 and 2026. The report also provides a detailed breakdown of regulatory frameworks across North America, Latin America, Europe, Asia, Africa, and Oceania, and concludes with actionable guidance on launching prediction markets as an online gaming product.

The report draws data from Dune, Keyrock, TRM Labs, Blask, and other sources. It includes demand analysis across five key markets—the U.S., UK, Ireland, Australia, and Canada—and explains the underlying mechanics of both trading-based and betting-style prediction market models.

Alexander Kamenetskyi, head of operations at SOFTSWISS Sportsbook, stated: “Monthly volume surged from $32 million in January 2024 to $12.6 billion in January 2026—a transformation the industry can no longer ignore. This is no longer just a trend; it is now a fully developed product category. Crucially, nearly all of that activity has bypassed traditional operators.”

The report highlights sports as the highest-value event type on both Kalshi and Polymarket. Four of the top ten most profitable Polymarket wallets during January–March 2026 focused primarily on sports trading, generating combined profits of $22 million. For operators already operating a sportsbook, this synergy presents a clear revenue opportunity. Bernstein forecasts the global market will reach $1 trillion by 2030, with projected volume growth exceeding 370% by the end of 2026 alone.

Demand patterns vary by region: the U.S. and UK have experienced the steepest growth curves, while Canada and Australia are also expanding rapidly. Regulatory approaches differ significantly across these jurisdictions, and the report offers detailed coverage of each one.

This report follows the recent launch of SOFTSWISS Prediction Markets, the provider’s proprietary solution enabling operators to offer event-based wagers on outcomes spanning politics, economics, sports, entertainment, and more. The fixed-odds format aligns better with existing gaming licenses and infrastructure than peer-to-peer trading platforms, and does not require changes to the familiar betting mechanics used by players.

The product is offered either as a standalone iFrame widget or through direct integration within the SOFTSWISS Sportsbook platform, with deployment timelines ranging from two to three days for current partners.